Sports Direct International Mission, Vision & Values | Comparably
Retailer of clothing for recreational and leisure purposes. read more
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Sports Direct International Mission, Vision & Values

Sports Direct International Mission Statement

We aspire to be an international leader in sports, lifestyle, and luxury apparel retail, by offering our customers a dynamic range of iconic brands.

Sports Direct International Vision Statement

We are committed to treating all people with dignity and respect. We endeavour to offer customers an innovative and unrivalled retail experience. We aim to deliver shareholder value over the medium to long term, whilst adopting accounting principles that are conservative, consistent and simple.

Sports Direct International Values

  • Lifestyle
  • Standards
  • Dignity
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