
Truth We aim to serve society by delivering the truth. We provide credible, quality news that is honest and unbiased, never slanting from the influence of outside interests. Humanity and Traditional Values In the face of the contemporary media climate, we put forward our commitment to unwavering, truthful reporting. We promote awareness of virtues, strive to reintroduce the beauty of forgotten traditional culture, and aim to positively impact people and society in everything we do. Hope and Responsibility for the Future We have a global vision, demonstrated through our portfolio of diverse brands across multiple platforms. We exist to give people hope that media can live up to its purpose of truthfully informing the public. Fostering understanding and increasing goodwill between one another is our hope, our responsibility, and our promise.
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.