Shannon Knapp The Leading Hotels of the World CEO Rating

The Leading Hotels of the World CEO Shannon Knapp Bio

Shannon Knapp became the president & chief executive officer of The Leading Hotels of the World, Ltd. in October 2019. For more than five years, Ms. Knapp has been a driver of innovation and change at the company. In August 2013, Ms. Knapp was appointed senior vice president and chief marketing officer of The Leading Hotels of the World, Ltd. Her commitment has been unwavering to create a breakthrough brand and data-driven marketing strategy, transform the customer experience, and accelerate brand loyalty for the more than 90-year-old company.

Ms. Knapp is a results-driven leader with more than 20 years of experience. She is responsible for aligning business goals with marketing strategies and providing an expertise that accelerates business performance and generates results.

As senior vice president and chief marketing officer of The Leading Hotels of the World, Ltd., Ms. Knapp oversaw the various marketing divisions and was responsible for the redesign and 2018 relaunch of Leading Hotels’ loyalty ecosystem, Leaders Club, a program that has been recognized by Condé Nast Traveler as “offering a boutique alternative to mega-chain hotels with a bevy of benefits.” Additionally, during this time, she built the marketing analytics and customer insights organization to drive a paradigm shift in the use of data to inform marketing strategy, resulting in an increase of marketing efficiency and millions of dollars in incremental revenue.

Prior to joining The Leading Hotels of the World, Ltd., Ms. Knapp spent 15 years at American Express, most recently serving as vice president of marketing for American Express Travel. In this role, she was responsible for leading U.S. customer acquisition and loyalty marketing, branding and public relations strategies, with global oversight of communications and compliance programs for the multi-billion-dollar global travel organization. She transformed the marketing approach to accelerate lead generation for all distribution channels, delivering an increase in acquisition of new customers. She also led the strategic marketing program which supported over 40 luxury travel partners.

Previously, she was the director of premium cardmember marketing, where she led the development of program marketing and customer experience strategies for Centurion and Platinum Card member travel programs, including Fine Hotels & Resorts, as well as cruise, tour and villa programming. During this engagement she managed strategic partnerships with over 700 luxury travel partners to optimize economics and maximize value for Card members and travel partners.

Ms. Knapp received her Bachelor of Arts in international relations from Colgate University where she studied abroad for a semester in Geneva, Switzerland.

The Leading Hotels of the World CEO Shannon Knapp At a Glance

The CEO score provides an understanding of how employees feel about the CEO’s leadership style and effectiveness at The Leading Hotels of the World.

The Leading Hotels of the World's CEO is highly regarded by the Finance department, employees with 6 to 10 Years experience, and the Executive department. However, the Marketing department, employees with 3 to 6 Years experience, and the Sales department have a less favorable view of the CEO and believe there is room for improvement. Overall, the CEO score has remained stable over the last 90 days.