Vital Farms is a Certified B Corp that sources and markets delicious, high-quality, ethically-sourced egg and dairy products nationwide. We started on a single family-farm in Austin, TX in 2007, with 20 Rhode Island hens and a drive to raise the standards in sustainable agriculture. Today Vital Farms THE leading producer of pasture raised eggs, partnering with more than 200 family farms, and selling into over 16,000 grocery stores around the country. We believe that a healthy bottom line is the result of healthy business practices, and we care deeply about supporting all our stakeholders. This includes our crew, our consumers, our retailers, and of course our happy hens and contented cows. We bring together a diverse crew of people that believes in the power humility, ownership, growth, and empathy. Through collaboration, a bias for action, and a pioneering spirit, the Vital Farms crew has led the egg industry revolution. read more

EMPLOYEE PARTICIPANTS: 18

TOTAL RATINGS: 230

CEO: Russell Diez-Canseco

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Vital Farms KPIs and OKRs

Employees’ understanding of Vital Farms' KPIs and OKRs is essential for its success. Out of 2 Vital Farms employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 2 have said yes.

Answer	Percent
Yes	100%
No	0%

Are your company's goals clear, and are you invested in them?

Answer	Percent
Yes	0%
No	0%

Are the KPIs/OKRs for your department clear?

Manager's Role in Accomplishing Goals

A main function of a managerial role is to lead one’s subordinates. A manager at Vital Farms is responsible for ensuring his subordinates accomplish objectives using key performance indicators. Vital Farms employees shared they generally receive helpful feedback once a quarter. Feedback and positive reinforcement are both conducive to meeting goals.