Diversity at Zappi | Comparably
Zappi Claimed Company
Zappi is the leading agile market research platform that makes you smarter the more you use it. We help brands to make every idea and execution better than their last by providing faster, more affordable, and better consumer insights so you can improve your ads & products as you develop them, have confidence when you launch, and learn systematically. read more
This company is accepting feedback from verified employees
EMPLOYEE
PARTICIPANTS
132
TOTAL
RATINGS
3765

Diversity at Zappi

Diverse employees at Zappi score the company 88/100 across various culture categories, placing Zappi in the top 5% of companies with 201-500 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Zappi across various culture dimensions.

Diversity and Inclusion at Zappi

Our goal is to be one of the most diverse and inclusive organizations on the planet. We believe this is critical to our ambitions for Zappi and for the impact we want to have on the world.

Achieving our goal means building an organization of truly diverse individuals, right up to the leadership team level. It means building a company where everyone feels a sense of belonging and offering real, meaningful equity for people who work here, whatever their intersectional identity.

It also means being a leader in our industry, setting standards with our customers, suppliers and partners, and ensuring that the Insights we deliver are truly representative of the communities in which we operate.

Some of our activities you might be interested in:

We are a founding signatory to the Market Research Inclusion pledge which commits us to transparency (publishing our gender & ethnicity pay gap) and continual improvement.

We sponsor and recruit from a range of educational initiatives including Black Codher and Insights Association Ideator fellowship.

We are progressing as a Disability Confident employer through the UK government scheme.

Supporting our team with talks, workshops and events to continue celebrating our difference, and building a culture of shared understanding and psychological safety.

Supporting our team with time and funding to setup Employee Interest Groups.

Zappi's Diversity & Inclusion Awards

Zappi won 3 awards in 2023 and 2 awards in 2022. Zappi won Best Company for Diversity 2023, Best Company for Women 2023, and Best CEOs for Diversity 2023.

Best Company for Diversity 2023 (Small & Midsize Companies)Best Company for Diversity 2023 (Small & Midsize Companies)
Best Company for Women 2023 (Small & Midsize Companies)Best Company for Women 2023 (Small & Midsize Companies)
Best CEOs for Diversity 2023 (Small & Midsize Companies)Best CEOs for Diversity 2023 (Small & Midsize Companies)
Best Company for Women 2022 (Small & Midsize Companies)Best Company for Women 2022 (Small & Midsize Companies)
Best Company for Diversity 2022 (Small & Midsize Companies)Best Company for Diversity 2022 (Small & Midsize Companies)

Women at Zappi

A-

Women at Zappi have rated Team, Executive Team, and Happiness as the highest categories they have scored.

TOP
15%

Zappi ranks in the top 15% of other companies with 201-500 Employees for Gender Score.

Diversity at Zappi

A+

Diverse employees at Zappi have rated Team, Executive Team, and Leadership as the highest categories they have scored.

TOP
5%

Zappi ranks in the top 5% of other companies with 201-500 Employees for Diversity Score.

Ranked Zappi Culture the Highest

Women 92/100
Department - Sales
Men 93/100
Department - Marketing
Diverse Employees 94/100
Department - Customer Success

Ranked Zappi Culture the Lowest

Women 82/100
Department - Operations
Men 81/100
Department - Product
Diverse Employees 87/100
Department - Sales

How would you rate your CEO?

91
out of 100
Female
94
out of 100
Male
92
out of 100
Diverse Employees

Do you believe you're paid fairly?

Female
86%
Yes
Male
86%
Yes
Diverse Employees
84%
Yes

eNPS - Do employees recommend working at Zappi?

Female

79
eNPS Score
81%Promoters
17%Passives
2%Detractors

Male

77
eNPS Score
80%Promoters
17%Passives
3%Detractors

Diverse Employees

74
eNPS Score
79%Promoters
16%Passives
5%Detractors

Is your work environment positive or negative?

AnswerPercent
Positive100%
Negative0%
Female
AnswerPercent
Positive95%
Negative5%
Male
AnswerPercent
Positive95%
Negative5%
Diverse Employees

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