EMPLOYEE PARTICIPANTS: 17

TOTAL RATINGS: 122

EMPLOYEE PARTICIPANTS: 0

TOTAL RATINGS: 0

Aldi UK vs ASDA

Compare Aldi UK versus ASDA for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 17 employees and customers of Aldi UK and 15 employees and customers of ASDA.

Aldi UK

Aldi UK's brand is ranked #894 in the list of Global Top 1000 Brands, as rated by customers of Aldi UK.

ASDA

ASDA's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of ASDA.

4/5

Product Quality

3.3/5

4.2/5

Pricing

3.3/5

4.1/5

Customer Service

3.4/5

NPS Score

61%	Promoters
18%	Passive
21%	Detractors

Net Promoter Score
Winner by 40

NPS Score

36%	Promoters
28%	Passive
36%	Detractors

See how Aldi UK compares to its competitors

SUPERVALU

Marks & Spencer

Wm Morrison Supermarkets

See how ASDA compares to its competitors

Walmart

Marks & Spencer

Working at Aldi UK vs Working at ASDA

47 / 100

CEO Rating

70 / 100

CEO Rating
Winner by 23%

Aldi UK

Aldi UK doesn't have enough ratings to calculate the Team Culture Ratings.

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ASDA

Employees at ASDA rate their CEO, , 70/100. This score is 23% higher than the scores of Aldi UK's CEO, John Stanton.

CEO Score 47

CEO Score

CEO Score 70

Overall Culture 48

Overall Culture

Overall Culture N/A

-15

eNPS

Gender Score N/A

Gender Score

Gender Score N/A

Diversity Score N/A

Diversity Score

Diversity Score N/A

Perk And Benefits 49

Perk And Benefits

Perk And Benefits N/A

Professional Dev. N/A

Professional Dev.

Professional Dev. 68

Overall Culture at Aldi UK vs ASDA

/ 100

Aldi UK

Employees at Aldi UK rate their Overall Culture a 48/100.

Overall Culture
Winner

/ 100

ASDA

ASDA doesn't have enough ratings to calculate Overall Culture ratings.

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Aldi UK48

Employee Net Promoter Score at Aldi UK vs ASDA

-15

eNPS

Aldi UK

4 Promoters 31%

3 Passives 23%

6 Detractors 46%

Employee Net Promoter Score
Winner by 15%

eNPS

ASDA

4 Promoters 33%

4 Passives 34%

4 Detractors 33%

Employee Net Promoter Score
Winner by %

Aldi UK
ASDA0

Gender Score at Aldi UK vs ASDA

Not enough ratings

Aldi UK

Aldi UK doesn't have enough ratings to calculate Gender Score ratings.

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Not enough ratings

ASDA

ASDA doesn't have enough ratings to calculate Gender Score ratings.

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Diversity Score at Aldi UK vs ASDA

Not enough ratings

Aldi UK

Aldi UK doesn't have enough ratings to calculate Diversity Score ratings.

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Not enough ratings

ASDA

ASDA doesn't have enough ratings to calculate Diversity Score ratings.

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Perk and Benefits Score at Aldi UK vs ASDA

/ 100

Aldi UK

Employees at Aldi UK rate their Perk and Benefits Score a 49/100.

Perk and Benefits Score
Winner

/ 100

ASDA

ASDA doesn't have enough ratings to calculate Perk and Benefits Score ratings.

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Aldi UK40

Professional Development Score at Aldi UK vs ASDA

Not enough ratings

Aldi UK

Aldi UK doesn't have enough ratings to calculate Professional Development Score ratings.

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Not enough ratings

ASDA

Employees at ASDA rate their Professional Development Score a /100.

Professional Development Score
Winner

ASDA70

Leadership Culture Ratings vs ASDA

Aldi UK rates % lower than ASDA on Leadership Culture Ratings vs ASDA Ratings based on looking at 45 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you feel comfortable giving your boss negative feedback?" and "Do Your Company Leaders Do What They Should to Retain You as an Employee?".

Aldi UK
ASDA72

Compensation Culture Ratings vs ASDA

Aldi UK

39 / 100

Compensation Culture Ratings vs ASDA
Winner

ASDA

Not enough ratings

ASDA doesn't have enough ratings to calculate the Team Culture Ratings.

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Aldi UK33

Team Culture Ratings vs ASDA

Aldi UK

42 / 100

Team Culture Ratings vs ASDA
Winner

ASDA

Not enough ratings

ASDA doesn't have enough ratings to calculate the Team Culture Ratings.

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Aldi UK37

Environment Culture Ratings vs ASDA

Aldi UK

58 / 100

Environment Culture Ratings vs ASDA
Winner

ASDA

Not enough ratings

ASDA doesn't have enough ratings to calculate the Team Culture Ratings.

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Aldi UK56

Sentiment Culture Ratings vs ASDA

Aldi UK rates % lower than ASDA on Sentiment Culture Ratings vs ASDA Ratings based on looking at 39 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "What's going wrong and how can it be improved?".

Aldi UK61
ASDA