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NPS
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ASDA
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About ASDA's Brand
Among its major competitors, ASDA is ranked in 4th place for NPS while Aldi UK is 1st, and Marks & Spencer is 2nd.
Brand at a Glance
72%
Customer Loyalty
3.3/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
ASDA Ranking
- #4 / 4 of its competitors
ASDA NPS
ASDA's Net Promoter Score (NPS) is a 0 with 36% Promoters, 28% Passives, and 36% Detractors. Net Promoter Score tracks whether ASDA's customers would recommend using the product based on a scale of -100 to 100.
ASDA Overall NPS
| 36% | Promoters |
|---|---|
| 28% | Passives |
| 36% | Detractors |
ASDA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2021 0 | Apr 2021 | 0 |
Jun 2022 -50 | Jun 2022 | -50 |
Sep 2022 25 | Sep 2022 | 25 |
Nov 2022 0 | Nov 2022 | 0 |
Sep 2023 -1 | Sep 2023 | -1 |
Oct 2023 12 | Oct 2023 | 12 |
Dec 2023 22 | Dec 2023 | 22 |
Mar 2024 10 | Mar 2024 | 10 |
Mar 2025 0 | Mar 2025 | 0 |
How Other Brands Compare
ASDA is ranked #4 for NPS among its competitors. Aldi UK and Marks & Spencer come in first and second, with Walmart coming in at third.
ASDA |  Walmart |  Aldi UK |  Marks & Spencer | |
| Global Ranking | #- | #104 | #894 | #- |
| NPS | 0 | 7 | 40 | 23 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $382.64B | - | $3.73B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ASDA NPS vs. Competitors
Compared to its competitors, ASDA's NPS is rated right below Walmart.
| COMPANY | NPS Score | |
|---|---|---|
| Aldi UK | 40 |
| Marks & Spencer | 23 |
| Walmart | 7 |
| ASDA | 0 |
ASDA Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of ASDA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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ASDA Customer Loyalty vs. Competitors
Compared to its competitors, ASDA's Customer Loyalty score is rated right below Aldi UK.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Marks & Spencer | 78% |
| Walmart | 76% |
| Aldi UK | 75% |
| ASDA | 72% |
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ASDA Product Quality
3.3/5
ASDA has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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ASDA Product Information
ASDA’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://www.asda.co.uk
- Company Size
- 10,000+ Employees
ASDA Product Quality vs. Competitors
Compared to its competitors, ASDA's Product Quality score is rated right below Walmart.
| COMPANY | Product Quality Score | |
|---|---|---|
| Marks & Spencer | 4.2/5 |
| Aldi UK | 4/5 |
| Walmart | 3.5/5 |
| ASDA | 3.3/5 |
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ASDA Pricing
ASDA ROI & Value For Money
3.3/5
ASDA has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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ASDA Pricing vs. Competitors
Compared to its competitors, ASDA's ROI score is rated right below Walmart.
| COMPANY | Pricing Score | |
|---|---|---|
| Aldi UK | 4.2/5 |
| Marks & Spencer | 3.8/5 |
| Walmart | 3.5/5 |
| ASDA | 3.3/5 |
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ASDA Customer Satisfaction (CSAT)
ASDA Customer Satisfaction (CSAT) Score
76 / 100
ASDA has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
13%
Satisfied
63%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
ASDA Customer Satisfaction vs. Competitors
Compared to its competitors, ASDA's Customer Satisfaction score is rated right above Walmart, and is preceded by Marks & Spencer.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Aldi UK | 86% |
| Marks & Spencer | 86% |
| ASDA | 76% |
| Walmart | 66% |
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ASDA Customer Service
3.4/5
ASDA has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About ASDA's Customer Service
Address
United Kingdom
Website
http://www.asda.co.uk
ASDA Customer Service vs. Competitors
Compared to its competitors, ASDA's Customer Service score is rated right above Walmart, and is preceded by Marks & Spencer.
| COMPANY | Customer Service Score | |
|---|---|---|
| Aldi UK | 4.1/5 |
| Marks & Spencer | 4/5 |
| ASDA | 3.4/5 |
| Walmart | 3.3/5 |
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Consumer vs. Employees
ASDA scored a 0 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of ASDA would recommend the brand to a friend. ENPS measures how likely ASDA employees would recommend working at ASDA to a friend.
Net Promoter Score
0
NPS Score
| 36% | Promoters |
|---|---|
| 28% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |
