Efrem Ainsley vs Mark Bishof

Efrem Ainsley

CEO of Alida

BIO: Efrem has over 20 years of experience as a software executive with a focus on leading the financial, operational and GTM functions for growing technology companies. Most recently, Efrem was CEO of ScribbleLive, which developed and operated a content marketing platform, which was acquired by Rock Content in November 2019. At ScribbleLive, Efrem was responsible for all aspects of corporate strategy and operational execution. Prior to that, Efrem was CFO and COO for Exinda, which developed network optimization software, and which was acquired by Versata Software Inc. in April of 2017. At Exinda, Efrem was responsible for running finance, sales, marketing, and customer success for its global operations. Prior to joining Exinda, Efrem was CFO for PlateSpin Ltd., acquired in March 2008 by Novell Inc. Prior to that, he was Vice-President, Finance with Open Text Corporation, one of Canada's largest software companies. While at Open Text, he helped lead the organization in external reporting, mergers and acquisitions, corporate finance, Sarbanes-Oxley compliance, investor relations and tax and treasury management. Prior to joining Open Text, Efrem was Director of Finance for Cyberplex Inc, a public company and one of North America's leading technology consulting firms where he led the day-to-day financial operations and external reporting requirements for the company. Efrem is a chartered accountant and began his career with Arthur Andersen.

Mark Bishof

CEO of Medallia

BIO: As a pioneer in experience management technology with over 40 years of leadership experience, Mark drives Medallia’s vision and execution as CEO. Most recently, he served as strategic advisor and chief business officer for Qualtrics following its Clarabridge acquisition. As CEO of Clarabridge, Mark pivoted the business into a conversational AI leader that sold to Qualtrics for $1.1 billion. Mark also served as CEO of Flexera Software and has been on the Board of the Nature Conservancy, Pace Harman, Bucknell University, and several Thoma Bravo portfolio companies. Early in his career he held leadership roles at IBM, Crossworlds Software, Deloitte Consulting, and Booz, Allen & Hamilton, and spent five years with the U.S. Navy.