Efrem Ainsley vs Zig Serafin

Efrem Ainsley

CEO of Alida

BIO: Efrem has over 20 years of experience as a software executive with a focus on leading the financial, operational and GTM functions for growing technology companies. Most recently, Efrem was CEO of ScribbleLive, which developed and operated a content marketing platform, which was acquired by Rock Content in November 2019. At ScribbleLive, Efrem was responsible for all aspects of corporate strategy and operational execution. Prior to that, Efrem was CFO and COO for Exinda, which developed network optimization software, and which was acquired by Versata Software Inc. in April of 2017. At Exinda, Efrem was responsible for running finance, sales, marketing, and customer success for its global operations. Prior to joining Exinda, Efrem was CFO for PlateSpin Ltd., acquired in March 2008 by Novell Inc. Prior to that, he was Vice-President, Finance with Open Text Corporation, one of Canada's largest software companies. While at Open Text, he helped lead the organization in external reporting, mergers and acquisitions, corporate finance, Sarbanes-Oxley compliance, investor relations and tax and treasury management. Prior to joining Open Text, Efrem was Director of Finance for Cyberplex Inc, a public company and one of North America's leading technology consulting firms where he led the day-to-day financial operations and external reporting requirements for the company. Efrem is a chartered accountant and began his career with Arthur Andersen.

Zig Serafin

CEO of Qualtrics

BIO: Zig Serafin is the Chief Executive Officer of Qualtrics. Zig joined Qualtrics as Chief Operating Officer in 2016 and was instrumental in the development and launch of the Qualtrics Experience Management Platform. Zig has led the rapid growth of Qualtrics to over 12,000 customers and was a leader in SAP’s 2019 acquisition of Qualtrics for $8B, the largest private enterprise software acquisition ever at the time. Zig was previously Corporate Vice President at Microsoft and led its multi-billion-dollar enterprise collaboration services business that became Microsoft Teams.