

In the Top 5% of 1808 Similar Sized Companies on Comparably
2nd place versus 4 competitors rated on Comparably
Zig Serafin is the Chief Executive Officer of Qualtrics. Zig joined Qualtrics as Chief Operating Officer in 2016 and was instrumental in the development and launch of the Qualtrics Experience Management Platform. Zig has led the rapid growth of Qualtrics to over 12,000 customers and was a leader in SAP’s 2019 acquisition of Qualtrics for $8B, the largest private enterprise software acquisition ever at the time. Zig was previously Corporate Vice President at Microsoft and led its multi-billion-dollar enterprise collaboration services business that became Microsoft Teams.
The CEO score provides an understanding of how employees feel about the CEO’s leadership style and effectiveness at Qualtrics.
Based on 428 ratings, Zig Serafin ranks right below SurveyMonkey's CEO, Eric Johnson.
Qualtrics' CEO is highly regarded by African American/Black employees, the Legal department, and the Product department. However, the Finance department, Non-Binary employees, and the IT department have a less favorable view of the CEO and believe there is room for improvement. Overall, the CEO score has remained stable over the last 90 days.
Qualtrics ranks in the Top 5% of other companies on Comparably with 5,001-10,000 Employees for CEO Rating Score.
