British American Tobacco vs Imperial Brands | Comparably
Comparably
VS
British American Tobacco
EMPLOYEE
PARTICIPANTS
100
TOTAL
RATINGS
578
Imperial Brands
EMPLOYEE
PARTICIPANTS
0
TOTAL
RATINGS
0

British American Tobacco vs Imperial Brands

Compare British American Tobacco versus Imperial Brands for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 100 employees and customers of British American Tobacco and 5 employees and customers of Imperial Brands.

British American Tobacco

British American Tobacco's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of British American Tobacco.

Imperial Brands

Imperial Brands's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Imperial Brands.

3.9/5
Product Quality
4/5
3.7/5
Pricing
3.2/5
3.7/5
Customer Service
3.5/5
3
NPS Score
46%Promoters
11%Passive
43%Detractors
67
NPS Score
67%Promoters
33%Passive
0%Detractors

Net Promoter Score
Winner by 64

See how British American Tobacco compares to its competitors

PAX Labs
Altria
Philip Morris International
Reynolds America
Japan Tobacco

See how Imperial Brands compares to its competitors

Altria
Philip Morris International
Reynolds American
Altadis
Japan Tobacco
Karelia Tobacco Company

Working at British American Tobacco vs Working at Imperial Brands

Nicandro Durante British American Tobacco's CEO
84 / 100

CEO Rating
Winner

Paul Matthews Imperial Brands' CEO
Paul Matthews
Not enough ratings

CEO Rating

British American Tobacco

British American Tobacco doesn't have enough ratings to calculate the Team Culture Ratings.

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Imperial Brands

Imperial Brands doesn't have enough ratings to calculate the Team Culture Ratings.

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CEO Score 84
CEO Score
CEO Score N/A
Overall Culture 78
Overall Culture
Overall Culture N/A
21
eNPS
-34
Gender Score N/A
Gender Score
Gender Score N/A
Diversity Score 68
Diversity Score
Diversity Score N/A
Perk And Benefits 77
Perk And Benefits
Perk And Benefits N/A
Professional Dev. 71
Professional Dev.
Professional Dev. N/A

Overall Culture at British American Tobacco vs Imperial Brands

78
/ 100
British American Tobacco

Employees at British American Tobacco rate their Overall Culture a 78/100.

Overall Culture
Winner

0
/ 100
Imperial Brands

Imperial Brands doesn't have enough ratings to calculate Overall Culture ratings.

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  • British American Tobacco78

Employee Net Promoter Score at British American Tobacco vs Imperial Brands

21
eNPS
British American Tobacco
33 Promoters 49%
15 Passives 23%
19 Detractors 28%

Employee Net Promoter Score
Winner by 55%

-34
eNPS
Imperial Brands
1 Promoters 33%
0 Passives 0%
2 Detractors 67%
  • British American Tobacco21
  • Imperial Brands

Gender Score at British American Tobacco vs Imperial Brands

?
Not enough ratings
British American Tobacco

British American Tobacco doesn't have enough ratings to calculate Gender Score ratings.

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?
Not enough ratings
Imperial Brands

Imperial Brands doesn't have enough ratings to calculate Gender Score ratings.

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    Diversity Score at British American Tobacco vs Imperial Brands

    68
    / 100
    British American Tobacco

    Employees at British American Tobacco rate their Diversity Score a 68/100.

    Diversity Score
    Winner

    0
    / 100
    Imperial Brands

    Imperial Brands doesn't have enough ratings to calculate Diversity Score ratings.

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    • British American Tobacco69

    Perk and Benefits Score at British American Tobacco vs Imperial Brands

    77
    / 100
    British American Tobacco

    Employees at British American Tobacco rate their Perk and Benefits Score a 77/100.

    Perk and Benefits Score
    Winner

    0
    / 100
    Imperial Brands

    Imperial Brands doesn't have enough ratings to calculate Perk and Benefits Score ratings.

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    • British American Tobacco78

    Professional Development Score at British American Tobacco vs Imperial Brands

    71
    / 100
    British American Tobacco

    Employees at British American Tobacco rate their Professional Development Score a 71/100.

    Professional Development Score
    Winner

    0
    / 100
    Imperial Brands

    Imperial Brands doesn't have enough ratings to calculate Professional Development Score ratings.

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    • British American Tobacco72

    Leadership Culture Ratings vs Imperial Brands

    British American Tobacco
    83 / 100

    Leadership Culture Ratings vs Imperial Brands
    Winner

    Imperial Brands
    Not enough ratings

    Imperial Brands doesn't have enough ratings to calculate the Team Culture Ratings.

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    • British American Tobacco84

    Compensation Culture Ratings vs Imperial Brands

    British American Tobacco
    75 / 100

    Compensation Culture Ratings vs Imperial Brands
    Winner

    Imperial Brands
    Not enough ratings

    Imperial Brands doesn't have enough ratings to calculate the Team Culture Ratings.

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    • British American Tobacco75

    Team Culture Ratings vs Imperial Brands

    British American Tobacco
    78 / 100

    Team Culture Ratings vs Imperial Brands
    Winner

    Imperial Brands
    Not enough ratings

    Imperial Brands doesn't have enough ratings to calculate the Team Culture Ratings.

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    • British American Tobacco79

    Environment Culture Ratings vs Imperial Brands

    British American Tobacco
    65 / 100

    Environment Culture Ratings vs Imperial Brands
    Winner

    Imperial Brands
    Not enough ratings

    Imperial Brands doesn't have enough ratings to calculate the Team Culture Ratings.

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    • British American Tobacco65

    Sentiment Culture Ratings vs Imperial Brands

    British American Tobacco
    81 / 100

    Sentiment Culture Ratings vs Imperial Brands
    Winner by 27%

    Imperial Brands
    54 / 100

    British American Tobacco rates % higher than Imperial Brands on Sentiment Culture Ratings vs Imperial Brands Ratings based on looking at 134 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you typically excited about going to work each day?" and "How do your customers perceive your company?".

    • British American Tobacco81
    • Imperial Brands

    See how British American Tobacco compares to its competitors

    See how Imperial Brands compares to its competitors