

Compare British American Tobacco versus Philip Morris International for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 102 employees and customers of British American Tobacco and 227 employees and customers of Philip Morris International.
| 46% | Promoters |
|---|---|
| 11% | Passive |
| 43% | Detractors |
| 54% | Promoters |
|---|---|
| 18% | Passive |
| 28% | Detractors |
Net Promoter Score
Winner by 23
CEO Rating