Burger King Claimed Company

EMPLOYEE PARTICIPANTS: 4147

TOTAL RATINGS: 36373

McDonald's Claimed Company

EMPLOYEE PARTICIPANTS: 6935

TOTAL RATINGS: 70679

Burger King vs McDonald's

Compare Burger King versus McDonald's for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 4147 employees and customers of Burger King and 6935 employees and customers of McDonald's.

Burger King

Burger King's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Burger King. Their current valuation is $23.87B.

McDonald's

McDonald's's brand is ranked #85 in the list of Global Top 100 Brands, as rated by customers of McDonald's. Their current valuation is $167.91B.

3/5

Product Quality

3.7/5

2.9/5

Pricing

3.6/5

2.9/5

Customer Service

3.6/5

-13

NPS Score

36%	Promoters
15%	Passive
49%	Detractors

NPS Score

49%	Promoters
21%	Passive
30%	Detractors

Net Promoter Score
Winner by 32

See how Burger King compares to its competitors

GREEN IS BETTER SALAD BARS

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Working at Burger King vs Working at McDonald's

52 / 100

CEO Rating

Chris Kempczinski

61 / 100

CEO Rating
Winner by 9%

Burger King

Burger King doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

McDonald's

Employees at McDonald's rate their CEO, Chris Kempczinski, 61/100. This score is 9% higher than the scores of Burger King's CEO, Daniel Schwartz. Employees in the Legal and Design departments rate Chris Kempczinski the highest.

CEO Score 52

CEO Score

CEO Score 61

Overall Culture 52

Overall Culture

Overall Culture 62

-43

eNPS

-25

Gender Score 56

Gender Score

Gender Score 64

Diversity Score 58

Diversity Score

Diversity Score 65

Perk And Benefits 40

Perk And Benefits

Perk And Benefits 53

Professional Dev. 55

Professional Dev.

Professional Dev. 56

Overall Culture at Burger King vs McDonald's

/ 100

Burger King

Employees at Burger King rate their Overall Culture a 52/100, with IT and Engineering as the two departments that rate their experience the highest.

/ 100

McDonald's

Employees at McDonald's rate their Overall Culture a /100, with Business Development and Marketing as the two departments that rate their experience the highest.

Overall Culture
Winner by 10%

Burger King52
McDonald's62

Employee Net Promoter Score at Burger King vs McDonald's

-43

eNPS

Burger King

816 Promoters 23%

387 Passives 11%

2286 Detractors 66%

-25

eNPS

McDonald's

1661 Promoters 29%

944 Passives 17%

3113 Detractors 54%

Employee Net Promoter Score
Winner by %

Burger King-42
McDonald's

Gender Score at Burger King vs McDonald's

/ 100

Burger King

Employees at Burger King rate their Gender Score a 56/100, with Admin and Business Development as the two departments that rate their experience the highest.

/ 100

McDonald's

Employees at McDonald's rate their Gender Score a /100, with Business Development and Marketing as the two departments that rate their experience the highest.

Gender Score
Winner by 8%

Burger King56
McDonald's

Diversity Score at Burger King vs McDonald's

/ 100

Burger King

Employees at Burger King rate their Diversity Score a 58/100, with IT and Design as the two departments that rate their experience the highest.

/ 100

McDonald's

Employees at McDonald's rate their Diversity Score a /100, with Legal and Business Development as the two departments that rate their experience the highest.

Diversity Score
Winner by 7%

Burger King58
McDonald's

Perk and Benefits Score at Burger King vs McDonald's

/ 100

Burger King

Employees at Burger King rate their Perk and Benefits Score a 40/100, with Engineering and Business Development as the two departments that rate their experience the highest.

/ 100

McDonald's

Employees at McDonald's rate their Perk and Benefits Score a /100, with Business Development and Marketing as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 13%

Burger King40
McDonald's

Professional Development Score at Burger King vs McDonald's

/ 100

Burger King

Employees at Burger King rate their Professional Development Score a 55/100, with Operations and Sales as the two departments that rate their experience the highest.

/ 100

McDonald's

Employees at McDonald's rate their Professional Development Score a /100, with Operations and IT as the two departments that rate their experience the highest.

Professional Development Score
Winner by 1%

Burger King55
McDonald's

Leadership Culture Ratings vs McDonald's

Burger King rates % lower than McDonald's on Leadership Culture Ratings vs McDonald's Ratings based on looking at 23360 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your manager seem to care about you as a person?" and "Do you feel comfortable giving your boss negative feedback?".

Burger King51
McDonald's

Compensation Culture Ratings vs McDonald's

Burger King rates % lower than McDonald's on Compensation Culture Ratings vs McDonald's Ratings based on looking at 16665 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you satisfied with your Benefits?" and "Why do you feel undervalued and what would make you feel better about your compensation?".

Burger King42
McDonald's

Team Culture Ratings vs McDonald's

Burger King rates % lower than McDonald's on Team Culture Ratings vs McDonald's Ratings based on looking at 15094 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you look forward to interacting with your coworkers?" and "How would you rate the quality of your coworkers?".

Burger King54
McDonald's

Environment Culture Ratings vs McDonald's

Burger King rates % lower than McDonald's on Environment Culture Ratings vs McDonald's Ratings based on looking at 14407 ratings from employees of the two companies. Ratings come from the answers to questions like "What's the work pace at your company?" and "Do you have a close friend at work?".

Burger King64
McDonald's

Sentiment Culture Ratings vs McDonald's

Burger King rates % lower than McDonald's on Sentiment Culture Ratings vs McDonald's Ratings based on looking at 19503 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "What's going wrong and how can it be improved?".

Burger King52
McDonald's61