Dairy Queen Claimed Company

EMPLOYEE PARTICIPANTS: 1142

TOTAL RATINGS: 10672

McDonald's Claimed Company

EMPLOYEE PARTICIPANTS: 6911

TOTAL RATINGS: 70526

Dairy Queen vs McDonald's

Compare Dairy Queen versus McDonald's for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 1142 employees and customers of Dairy Queen and 6911 employees and customers of McDonald's.

Dairy Queen

Dairy Queen's brand is ranked #426 in the list of Global Top 1000 Brands, as rated by customers of Dairy Queen. Their current valuation is $5.22B.

McDonald's

McDonald's's brand is ranked #85 in the list of Global Top 100 Brands, as rated by customers of McDonald's. Their current valuation is $167.91B.

3.3/5

Product Quality

3.7/5

3/5

Pricing

3.6/5

3.2/5

Customer Service

3.6/5

NPS Score

45%	Promoters
14%	Passive
41%	Detractors

NPS Score

49%	Promoters
21%	Passive
30%	Detractors

Net Promoter Score
Winner by 15

See how Dairy Queen compares to its competitors

CREAM

Baskin Robbins

Burger King

Working at Dairy Queen vs Working at McDonald's

57 / 100

CEO Rating

Chris Kempczinski

61 / 100

CEO Rating
Winner by 4%

Dairy Queen

Dairy Queen doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

McDonald's

Employees at McDonald's rate their CEO, Chris Kempczinski, 61/100. This score is 4% higher than the scores of Dairy Queen's CEO, Troy Bader. Employees in the Legal and Design departments rate Chris Kempczinski the highest.

CEO Score 57

CEO Score

CEO Score 61

Overall Culture 56

Overall Culture

Overall Culture 62

-40

eNPS

-25

Gender Score 61

Gender Score

Gender Score 64

Diversity Score 57

Diversity Score

Diversity Score 65

Perk And Benefits 42

Perk And Benefits

Perk And Benefits 53

Professional Dev. 52

Professional Dev.

Professional Dev. 56

Overall Culture at Dairy Queen vs McDonald's

/ 100

Dairy Queen

Employees at Dairy Queen rate their Overall Culture a 56/100, with Marketing and Operations as the two departments that rate their experience the highest.

/ 100

McDonald's

Employees at McDonald's rate their Overall Culture a /100, with Business Development and Marketing as the two departments that rate their experience the highest.

Overall Culture
Winner by 6%

Dairy Queen56
McDonald's62

Employee Net Promoter Score at Dairy Queen vs McDonald's

-40

eNPS

Dairy Queen

215 Promoters 22%

159 Passives 16%

619 Detractors 62%

-25

eNPS

McDonald's

1656 Promoters 29%

943 Passives 17%

3100 Detractors 54%

Employee Net Promoter Score
Winner by %

Dairy Queen-41
McDonald's-25

Gender Score at Dairy Queen vs McDonald's

/ 100

Dairy Queen

Employees at Dairy Queen rate their Gender Score a 61/100, with Product and Admin as the two departments that rate their experience the highest.

/ 100

McDonald's

Employees at McDonald's rate their Gender Score a /100, with Business Development and Marketing as the two departments that rate their experience the highest.

Gender Score
Winner by 3%

Dairy Queen61
McDonald's

Diversity Score at Dairy Queen vs McDonald's

/ 100

Dairy Queen

Employees at Dairy Queen rate their Diversity Score a 57/100, with Product and Marketing as the two departments that rate their experience the highest.

/ 100

McDonald's

Employees at McDonald's rate their Diversity Score a /100, with Legal and Business Development as the two departments that rate their experience the highest.

Diversity Score
Winner by 8%

Dairy Queen57
McDonald's

Perk and Benefits Score at Dairy Queen vs McDonald's

/ 100

Dairy Queen

Employees at Dairy Queen rate their Perk and Benefits Score a 42/100, with Design and Product as the two departments that rate their experience the highest.

/ 100

McDonald's

Employees at McDonald's rate their Perk and Benefits Score a /100, with Business Development and Marketing as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 11%

Dairy Queen42
McDonald's53

Professional Development Score at Dairy Queen vs McDonald's

/ 100

Dairy Queen

Employees at Dairy Queen rate their Professional Development Score a 52/100, with Operations and Sales as the two departments that rate their experience the highest.

/ 100

McDonald's

Employees at McDonald's rate their Professional Development Score a /100, with Operations and IT as the two departments that rate their experience the highest.

Professional Development Score
Winner by 4%

Dairy Queen
McDonald's56

Leadership Culture Ratings vs McDonald's

Dairy Queen rates % lower than McDonald's on Leadership Culture Ratings vs McDonald's Ratings based on looking at 17547 ratings from employees of the two companies. Ratings come from the answers to questions like "Do Your Company Leaders Do What They Should to Retain You as an Employee?" and "How would you rate your CEO?".

Dairy Queen55
McDonald's60

Compensation Culture Ratings vs McDonald's

Dairy Queen rates % lower than McDonald's on Compensation Culture Ratings vs McDonald's Ratings based on looking at 12707 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your company give annual bonuses?" and "Do you believe you're paid fairly?".

Dairy Queen47
McDonald's55

Team Culture Ratings vs McDonald's

Dairy Queen rates % lower than McDonald's on Team Culture Ratings vs McDonald's Ratings based on looking at 11581 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you look forward to interacting with your coworkers?" and "What do your coworkers need to improve and how could you work together better?".

Dairy Queen
McDonald's63

Environment Culture Ratings vs McDonald's

Dairy Queen rates % lower than McDonald's on Environment Culture Ratings vs McDonald's Ratings based on looking at 11181 ratings from employees of the two companies. Ratings come from the answers to questions like "What is most positive about the culture and environment at your company?" and "Do you have a close friend at work?".

Dairy Queen
McDonald's71

Sentiment Culture Ratings vs McDonald's

Dairy Queen rates % lower than McDonald's on Sentiment Culture Ratings vs McDonald's Ratings based on looking at 14611 ratings from employees of the two companies. Ratings come from the answers to questions like "What makes you most happy at work?" and "How do your customers perceive your company?".

Dairy Queen54
McDonald's61