Marcus Startzel vs Keith Turco

Marcus Startzel

CEO of GumGum

BIO: GumGum, the contextual-first technology leader, announced today that ad tech veteran Marcus Startzel has been appointed as its new Chief Executive Officer. The appointment marks a pivotal step in GumGum’s commitment to empowering its partners to achieve better advertising outcomes through the industry's first Mindset Graph™. As a former CEO, Startzel brings over two decades of experience in ad tech industry leadership, most notably with Millennial Media, AppNexus, Amazon, WBX Commerce, and AOL/Advertising.com. He began his career as a nuclear engineer and officer in the United States Navy after graduating from the U.S. Naval Academy with a degree in Mathematics. With the introduction of Marcus Startzel, GumGum strengthens this mission with a leader who shares a deep passion for solving customer challenges and driving real-world marketing results.

Keith Turco

CEO of Madison Logic

BIO: Mr. Turco brings to Madison Logic three decades of experience driving corporate growth with expertise in business strategy, marketing technologies, and advertising. Most recently, he served as Chief Growth Officer at MERGE, where he led double-digit new business growth. Mr. Turco previously served as Chief Commercial Officer & President, Americas of EVRYTHNG, Inc., where he was instrumental in driving global strategy and accelerating growth prior to its sale to Digimarc Corporation. He has also served as EVP, Worldwide Managing Director of Ogilvy, where he was a member of Ogilvy’s Global Leadership Team; President/CEO of gyro, a global B2B agency network with 15 worldwide offices; and SVP, Head of Global Corporate Marketing of CA Technologies