



Compare Krispy Kreme Doughnut Corporation versus Starbucks for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 7 employees and customers of Krispy Kreme Doughnut Corporation and 2386 employees and customers of Starbucks.

Krispy Kreme Doughnut Corporation's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Krispy Kreme Doughnut Corporation.

Starbucks's brand is ranked #33 in the list of Global Top 100 Brands, as rated by customers of Starbucks. Their current market cap is $128.77B.
| 75% | Promoters |
|---|---|
| 0% | Passive |
| 25% | Detractors |
Net Promoter Score
Winner by 20
| 54% | Promoters |
|---|---|
| 22% | Passive |
| 24% | Detractors |
CEO Rating
Winner by 11%

Krispy Kreme Doughnut Corporation doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at Starbucks rate their CEO, Howard Schultz, 66/100. This score is 11% higher than the scores of Krispy Kreme Doughnut Corporation's CEO. Employees in the Business Development and Engineering departments rate Howard Schultz the highest.

Employees at Krispy Kreme Doughnut Corporation rate their Overall Culture a 58/100.

Employees at Starbucks rate their Overall Culture a /100, with Communications and Sales as the two departments that rate their experience the highest.
Overall Culture
Winner by 14%

Employee Net Promoter Score
Winner by 14%


Krispy Kreme Doughnut Corporation doesn't have enough ratings to calculate Gender Score ratings.
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Employees at Starbucks rate their Gender Score a /100, with Customer Success and Operations as the two departments that rate their experience the highest.
Gender Score
Winner

Krispy Kreme Doughnut Corporation doesn't have enough ratings to calculate Diversity Score ratings.
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Employees at Starbucks rate their Diversity Score a /100, with Business Development and Engineering as the two departments that rate their experience the highest.
Diversity Score
Winner

Employees at Krispy Kreme Doughnut Corporation rate their Perk and Benefits Score a 65/100.

Employees at Starbucks rate their Perk and Benefits Score a /100, with Engineering and Legal as the two departments that rate their experience the highest.
Perk and Benefits Score
Winner by 14%

Krispy Kreme Doughnut Corporation doesn't have enough ratings to calculate Professional Development Score ratings.
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Employees at Starbucks rate their Professional Development Score a /100, with Marketing and Sales as the two departments that rate their experience the highest.
Professional Development Score
Winner
Krispy Kreme Doughnut Corporation rates % lower than Starbucks on Leadership Culture Ratings vs Starbucks Ratings based on looking at 5648 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's goals clear, and are you invested in them?" and "Do Your Company Leaders Do What They Should to Retain You as an Employee?".
Krispy Kreme Doughnut Corporation rates % lower than Starbucks on Compensation Culture Ratings vs Starbucks Ratings based on looking at 4008 ratings from employees of the two companies. Ratings come from the answers to questions like "How often do you get a raise?" and "Do you believe you're paid fairly?".
Krispy Kreme Doughnut Corporation rates % lower than Starbucks on Team Culture Ratings vs Starbucks Ratings based on looking at 3647 ratings from employees of the two companies. Ratings come from the answers to questions like "Does Your Boss Hurt Your Company Culture?" and "What do your coworkers need to improve and how could you work together better?".
Krispy Kreme Doughnut Corporation rates % lower than Starbucks on Environment Culture Ratings vs Starbucks Ratings based on looking at 3613 ratings from employees of the two companies. Ratings come from the answers to questions like "What needs to change to make the company culture better?" and "What's the work pace at your company?".
Krispy Kreme Doughnut Corporation rates % lower than Starbucks on Sentiment Culture Ratings vs Starbucks Ratings based on looking at 4465 ratings from employees of the two companies. Ratings come from the answers to questions like "What makes you most happy at work?" and "Are you typically excited about going to work each day?".


