50
NPS
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Krispy Kreme Doughnut Corporation
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About Krispy Kreme Doughnut Corporation's Brand
Krispy Kreme Doughnut Corporation is a company which has developed an application named Krispy Kreme Hot Light. Among its major competitors, Krispy Kreme Doughnut Corporation is ranked in 1st place for NPS while Starbucks is 2nd, and Dunkin' is 3rd.
Brand at a Glance
10%
Customer Loyalty
1.5/5
Product Quality
1.5/5
Pricing
1.5/5
Customer Service
Krispy Kreme Doughnut Corporation Ranking
- #1 / 3 of its competitors
Krispy Kreme Doughnut Corporation NPS
Krispy Kreme Doughnut Corporation's Net Promoter Score (NPS) is a 50 with 75% Promoters, 0% Passives, and 25% Detractors. Net Promoter Score tracks whether Krispy Kreme Doughnut Corporation's customers would recommend using the product based on a scale of -100 to 100.
Krispy Kreme Doughnut Corporation Overall NPS
| 75% | Promoters |
|---|---|
| 0% | Passives |
| 25% | Detractors |
Krispy Kreme Doughnut Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2022 100 | May 2022 | 100 |
Aug 2022 100 | Aug 2022 | 100 |
Dec 2022 100 | Dec 2022 | 100 |
Apr 2025 50 | Apr 2025 | 50 |
How Other Brands Compare
Krispy Kreme Doughnut Corporation is ranked first for NPS among its competitors. Starbucks and Dunkin' come in second and third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Krispy Kreme Doughnut Corporation NPS vs. Competitors
Compared to its competitors, Krispy Kreme Doughnut Corporation's NPS is rated right above Starbucks.
| COMPANY | NPS Score | |
|---|---|---|
| Krispy Kreme Doughnut Corporation | 50 |
 | Starbucks | 30 |
 | Dunkin' | 12 |
Krispy Kreme Doughnut Corporation Customer Loyalty
10%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Krispy Kreme Doughnut Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Krispy Kreme Doughnut Corporation Customer Loyalty vs. Competitors
Compared to its competitors, Krispy Kreme Doughnut Corporation's Customer Loyalty score is rated right below Starbucks.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Dunkin' | 80% |
| Starbucks | 78% |
| Krispy Kreme Doughnut Corporation | 10% |
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Krispy Kreme Doughnut Corporation Product Quality
1.5/5
Krispy Kreme Doughnut Corporation has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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Krispy Kreme Doughnut Corporation Product Information
Krispy Kreme Doughnut Corporation’s product quality score is a 1.5 out of 5 as rated by its users and customers.
- Website
- https://www.krispykreme.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Consumer Services
Krispy Kreme Doughnut Corporation Product Quality vs. Competitors
Compared to its competitors, Krispy Kreme Doughnut Corporation's Product Quality score is rated right below Dunkin'.
| COMPANY | Product Quality Score | |
|---|---|---|
| Starbucks | 4.1/5 |
| Dunkin' | 3.6/5 |
| Krispy Kreme Doughnut Corporation | 1.5/5 |
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Krispy Kreme Doughnut Corporation Pricing
Krispy Kreme Doughnut Corporation ROI & Value For Money
1.5/5
Krispy Kreme Doughnut Corporation has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Krispy Kreme Doughnut Corporation Pricing vs. Competitors
Compared to its competitors, Krispy Kreme Doughnut Corporation's ROI score is rated right below Dunkin'.
| COMPANY | Pricing Score | |
|---|---|---|
| Starbucks | 3.6/5 |
| Dunkin' | 3.4/5 |
| Krispy Kreme Doughnut Corporation | 1.5/5 |
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Krispy Kreme Doughnut Corporation Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Krispy Kreme Doughnut Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, Krispy Kreme Doughnut Corporation's Customer Satisfaction score is rated right below Dunkin'.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Starbucks | 84% |
| Dunkin' | 65% |
| Krispy Kreme Doughnut Corporation | 0% |
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Krispy Kreme Doughnut Corporation Customer Service
1.5/5
Krispy Kreme Doughnut Corporation has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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About Krispy Kreme Doughnut Corporation's Customer Service
Address
SUITE 300, 15710 JOHN F. KENNEDY BLVD., Houston, TX
Website
https://www.krispykreme.com/
Phone Number
3364994717
Krispy Kreme Doughnut Corporation Customer Service vs. Competitors
Compared to its competitors, Krispy Kreme Doughnut Corporation's Customer Service score is rated right below Dunkin'.
| COMPANY | Customer Service Score | |
|---|---|---|
| Starbucks | 4.1/5 |
| Dunkin' | 3.4/5 |
| Krispy Kreme Doughnut Corporation | 1.5/5 |
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Krispy Kreme Doughnut Corporation as an Employer
Consumer vs. Employees
Krispy Kreme Doughnut Corporation scored a 50 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Krispy Kreme Doughnut Corporation would recommend the brand to a friend. ENPS measures how likely Krispy Kreme Doughnut Corporation employees would recommend working at Krispy Kreme Doughnut Corporation to a friend.
Net Promoter Score
50
NPS Score
| 75% | Promoters |
|---|---|
| 0% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 40% | Promoters |
|---|---|
| 20% | Passive |
| 40% | Detractors |
