Mark Bishof vs Zig Serafin | Comparably
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Medallia Claimed Company
This companyis accepting feedback from verified employees
EMPLOYEE
PARTICIPANTS
697
TOTAL
RATINGS
19036
Qualtrics Claimed Company
This companyis accepting feedback from verified employees
EMPLOYEE
PARTICIPANTS
418
TOTAL
RATINGS
11343

Mark Bishof vs Zig Serafin

Mark Bishof Medallia's CEO
Mark Bishof
Medallia
Top 40%
Top 40% of Similar Size Companies on Comparably
B-
69/100
VS
Zig Serafin Qualtrics' CEO
Zig Serafin
Qualtrics
Top 5%
Top 5% of Similar Size Companies on Comparably
A+
89/100

Medallia vs Qualtrics CEO Comparison Summary

Employees at Medallia rank Mark Bishof in the Bottom 45% of CEOs in San Francisco. Comparatively, employees at Qualtrics rank Zig Serafin in the Top 10% of CEOs in Salt Lake City. Employees rate their CEO differently based on the frequency of interaction, ability to affect company culture, and drive measurable results.

Mark Bishof Medallia's CEO
Mark Bishof

CEO of Medallia

BIO: As a pioneer in experience management technology with over 40 years of leadership experience, Mark drives Medallia’s vision and execution as CEO. Most recently, he served as strategic advisor and chief business officer for Qualtrics following its Clarabridge acquisition. As CEO of Clarabridge, Mark pivoted the business into a conversational AI leader that sold to Qualtrics for $1.1 billion. Mark also served as CEO of Flexera Software and has been on the Board of the Nature Conservancy, Pace Harman, Bucknell University, and several Thoma Bravo portfolio companies. Early in his career he held leadership roles at IBM, Crossworlds Software, Deloitte Consulting, and Booz, Allen & Hamilton, and spent five years with the U.S. Navy.

Zig Serafin Qualtrics' CEO
Zig Serafin

CEO of Qualtrics

BIO: Zig Serafin is the Chief Executive Officer of Qualtrics. Zig joined Qualtrics as Chief Operating Officer in 2016 and was instrumental in the development and launch of the Qualtrics Experience Management Platform. Zig has led the rapid growth of Qualtrics to over 12,000 customers and was a leader in SAP’s 2019 acquisition of Qualtrics for $8B, the largest private enterprise software acquisition ever at the time. Zig was previously Corporate Vice President at Microsoft and led its multi-billion-dollar enterprise collaboration services business that became Microsoft Teams.

Gender Score

Mark Bishof Medallia's CEO
Mark Bishof
Medallia
Top 50%
Top 50% of Similar Size Companies on Comparably
C+
Gender

Women at Medallia rated their CEO a C+

Zig Serafin Qualtrics' CEO
Zig Serafin
Qualtrics
Top 5%
Top 5% of Similar Size Companies on Comparably
A+
Gender

Women at Qualtrics rated their CEO an A+

Diversity Score

Mark Bishof Medallia's CEO
Mark Bishof
Medallia
Top 20%
Top 20% of Similar Size Companies on Comparably
B+
Diversity

Diverse Employees at Medallia rated their CEO a B+

Zig Serafin Qualtrics' CEO
Zig Serafin
Qualtrics
Top 5%
Top 5% of Similar Size Companies on Comparably
A+
Diversity

Diverse Employees at Qualtrics rated their CEO an A+

Question:
Do you approve of your CEOs management style?

Mark Bishof Medallia's CEO
Mark Bishof
Medallia
N/A

Not Enough Data

Question:
How would you rate the effectiveness of your CEO to drive business results?

Mark Bishof Medallia's CEO
Mark Bishof
Medallia
Excellent
100%
Good
0%
Average
0%
Poor
0%
Very Bad
0%
Zig Serafin Qualtrics' CEO
Zig Serafin
Qualtrics
Excellent
44%
Good
22%
Average
12%
Poor
22%
Very Bad
0%

Who Ranks the CEO highest?

At Medallia, employees in the Sales department rate Mark Bishof the highest. According to employees, Mark Bishof's ability to drive business results is Excellent. At Qualtrics, the Legal department's employees rate their CEO highest. And, 69% of Qualtrics' employees approve of their CEO's management style.

Mark Bishof Medallia's CEO
Mark Bishof
Medallia
85/100Department - Sales
79/100Ethnicity - Hispanic or Latino
Tenure - N/A
Education - N/A
83/100Experience - 1 to 3 Years
Zig Serafin Qualtrics' CEO
Zig Serafin
Qualtrics
98/100Department - Legal
99/100Ethnicity - African American/Black
96/100Tenure - Less than 1 Year
90/100Education - Master's
92/100Experience - Entry Level