


Employees at Medallia rank Mark Bishof in the Bottom 45% of CEOs in San Francisco. Comparatively, employees at Qualtrics rank Zig Serafin in the Top 10% of CEOs in Salt Lake City. Employees rate their CEO differently based on the frequency of interaction, ability to affect company culture, and drive measurable results.

CEO of Medallia
BIO: As a pioneer in experience management technology with over 40 years of leadership experience, Mark drives Medallia’s vision and execution as CEO. Most recently, he served as strategic advisor and chief business officer for Qualtrics following its Clarabridge acquisition. As CEO of Clarabridge, Mark pivoted the business into a conversational AI leader that sold to Qualtrics for $1.1 billion. Mark also served as CEO of Flexera Software and has been on the Board of the Nature Conservancy, Pace Harman, Bucknell University, and several Thoma Bravo portfolio companies. Early in his career he held leadership roles at IBM, Crossworlds Software, Deloitte Consulting, and Booz, Allen & Hamilton, and spent five years with the U.S. Navy.

CEO of Qualtrics
BIO: Zig Serafin is the Chief Executive Officer of Qualtrics. Zig joined Qualtrics as Chief Operating Officer in 2016 and was instrumental in the development and launch of the Qualtrics Experience Management Platform. Zig has led the rapid growth of Qualtrics to over 12,000 customers and was a leader in SAP’s 2019 acquisition of Qualtrics for $8B, the largest private enterprise software acquisition ever at the time. Zig was previously Corporate Vice President at Microsoft and led its multi-billion-dollar enterprise collaboration services business that became Microsoft Teams.

Women at Medallia rated their CEO a C+

Women at Qualtrics rated their CEO an A+

Diverse Employees at Medallia rated their CEO a B+

Diverse Employees at Qualtrics rated their CEO an A+

Not Enough Data



At Medallia, employees in the Sales department rate Mark Bishof the highest. According to employees, Mark Bishof's ability to drive business results is Excellent. At Qualtrics, the Legal department's employees rate their CEO highest. And, 69% of Qualtrics' employees approve of their CEO's management style.