

Compare Sports Direct versus Sports Direct International for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 11 employees and customers of Sports Direct and 5 employees and customers of Sports Direct International.

Sports Direct's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Sports Direct.

Sports Direct International's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Sports Direct International.
| 30% | Promoters |
|---|---|
| 8% | Passive |
| 62% | Detractors |
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
Net Promoter Score
Winner by 132
CEO Rating

Sports Direct doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at Sports Direct International rate their CEO, Michael Ashley, 57/100. This score is 12% lower than the scores of Sports Direct's CEO.

Sports Direct International doesn't have enough ratings to calculate Overall Culture ratings.
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Employee Net Promoter Score
Winner

Sports Direct doesn't have enough ratings to calculate Gender Score ratings.
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Sports Direct International doesn't have enough ratings to calculate Gender Score ratings.
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Sports Direct doesn't have enough ratings to calculate Diversity Score ratings.
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Sports Direct International doesn't have enough ratings to calculate Diversity Score ratings.
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Employees at Sports Direct rate their Perk and Benefits Score a 76/100.
Perk and Benefits Score
Winner

Sports Direct International doesn't have enough ratings to calculate Perk and Benefits Score ratings.
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Sports Direct doesn't have enough ratings to calculate Professional Development Score ratings.
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Sports Direct International doesn't have enough ratings to calculate Professional Development Score ratings.
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Leadership Culture Ratings vs Sports Direct International
Winner by 13%
Sports Direct rates % higher than Sports Direct International on Leadership Culture Ratings vs Sports Direct International Ratings based on looking at 34 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you feel comfortable giving your boss negative feedback?" and "Does Your Boss Hurt Your Company Culture?".

Compensation Culture Ratings vs Sports Direct International
Winner
Sports Direct International doesn't have enough ratings to calculate the Team Culture Ratings.
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Team Culture Ratings vs Sports Direct International
Winner
Sports Direct International doesn't have enough ratings to calculate the Team Culture Ratings.
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Sports Direct doesn't have enough ratings to calculate the Team Culture Ratings.
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Sports Direct International doesn't have enough ratings to calculate the Team Culture Ratings.
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Sports Direct rates % lower than Sports Direct International on Sentiment Culture Ratings vs Sports Direct International Ratings based on looking at 14 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "How confident are you about the future success of your company?".
