Recruitment marketing is the art of attracting top talent to your company using a healthy employer brand. It’s all about treating potential talent as customers. This requires a recruitment marketing team that knows where to look for and how to entice top talent who often have a spread of interested companies to choose from. It’s the place where HR meets marketing, and it requires someone with cutting edge know-how of the lay of the land
In that spirit, here are 13 stellar Recruitment Marketing specialists from across the U.S. Midwest. They write books and blogs and host or guest on podcasts to spread the word about their company to the places where top talent will find it.
Jackie BlairGlobal Employment Brand & Recruitment Marketing Strategy Leader
Jackie Blair is known to build brands from the inside out. She has spent more than 10 years helping Fortune 100-500 companies develop & transform their Employment Branding & Marketing Strategies around the world.
“I have been lucky enough to collaborate with Jackie several times over the past 11 years on various projects, including the creation of my own brand. Jackie brings energy, expertise, creativity and fun to every project.”
– Christy Valliant, LinkedIn
Isabelle ShanafeltDirector, Recruitment Marketing & Communication
In her role at Teach For America, Shanafelt leads the content strategy on behalf of the Recruitment Team, and in collaboration with the broader marketing team. She leverages her experience as a classroom educator and as a campus recruiter for Teach For America to help inform recruitment brand strategy and influencer mobilization.
“Her dedication to learning every detail possible about various positions in the department was unparalleled. ”
– Christopher Hadley, LinkedIn
Greg BuckProgram Manager, Global Employer Brand
“I’m the Global Talent Brand Manager at Genesys. In other words, I am the person who bridges Talent Acquisition and Marketing. My job is to let people know what it is like to work at Genesys and why they should join our team.”
“He was skillful at managing logistically challenging projects andalways kept a cool head and a great sense of humor, even at particularly high-pressure moments.”
– Jennifer Wray, LinkedIn
Dana MeyerDirector, Recruitment Marketing
“I’m a Marketing and Communications leader with expertise in the marketing, communications, social media, recruitment, public relations and event marketing/planning fields. I have direct experience working in an agency setting as well as with non-profit organizations. I have worked within B2B & B2C environments.”
“She is very enthusiastic and is always bringing great ideas to the table. She thinks outside the box and her understanding of recruiting brings a fresh perspective on social media.”
– Pooja Lagos, LinkedIn
Heidi ChapeauRecruitment Marketing Director
Experienced Marketing Director with a demonstrated history of working in the hospital & health care industry. Experience in employer branding and recruitment marketing. Skilled in Negotiation, Management, Marketing Strategy, Digital Marketing, and Social Media. Masters degree in Business Communication from University of Saint Thomas – School of Business.
“Heidi is a savvy marketing leader with a breadth of experience across social media, digital marketing, content strategy, marketing technology and marketing analytics.”
– Heather Polivka, LinkedIn
Sarah HeiligDirector, Global Internal Communications & Recruitment Marketing
“I love what I do – it’s all about people. Honing in on what our value proposition is, what it means to be a destination employer for top tech talent, and how we communicate that value to the market and our people brings new and exciting challenges each day. And I have an opportunity to make a real difference at Avanade. 38,000 people may be a large or small company, depending on who you ask, but we are still nimble enough that one person can make a real impact. The chance to share ideas, try new things, and not be afraid to fail is so important. It’s why innovation thrives here.”
“Sarah is the epitome of professionalism and respect and I am fortunate to have worked with her.”
– Kim Hoover, LinkedIn
Ruthy WatersRecruitment Marketing Manager
Dynamic, collaborative, high –energy professional with a proven record of leadership and success in advertising / marketing communications – specializing in employment marketing, recruitment advertising and employer brand development / activation.
Jessica NettletonRecruitment Marketing Strategist
Prior to her role at Engage2Excel, Nettleton worked as Field Marketing Manager for Donato’s Pizza. She holds a BA in Communications from Indiana University Bloomington.
“Jessica is driven to find the right marketing approach for each situation. She is very skilled at leveraging data to make decisions. She builds relationships with vendors she manages, holds them accountable and negotiates well with them.”
– Nicole Cox, LinkedIn
Kate MantheiHead of Recruitment Marketing & Employer Brand, North America
“Responsible for driving employer brand and marketing strategy at ThoughtWorks, a global software consultancy. With over 15 years of experience relative to brand, events, and marketing, my success is rooted in a programmatic approach to storytelling and bringing brands to life.”
“She collaborates seamlessly with both global and regional teams to design, build and execute successful campaigns targeting our strategic clients and new business offerings. ”
– Reyne Borup Quackenbusgh, LinkedIn
Angie GrillotVP, Talent Marketing
“After two decades in human capital, my current focus is on establishing my identity as a marketing leader, learning everything I can about talent marketing, and holding my own in brand, experience and engagement conversations.”
“She is a smart, strategic thinker who is collaborative and knows how to communicate to various stakeholders to get large scale initiatives moved forward. Such a great asset to the team.”
– Becky McEuen, LinkedIn
Kathleen HildtVP, Associate Director, Global Assurance Talent Brand, Marketing, and Communications
More than 20 years of employee communications experience with a continuous record of success. Hildt received a degree in Journalism from the University of Arizona.
“With consistent emphasis on being strategic, Kathleen understood business needs and relatable IC needs of employee communications and the importance of aligning the programs to business, while constantly helping the team to think big and stay focused.”
Jitendra Vashistha, LinkedIn
Tenille FolkDirector, Talent Branding & Recruitment Marketing
“I am passionate about building a brand for our organization focused on talent. While I’ve worked in true recruiting roles for years, I’ve found my happy place in this new world of Talent Attraction. Imagine writing your dream job description! This is where labor market intelligence, employment branding/recruitment marketing, and pipelining for the future converge to bring successful recruiting strategies to life.”
“Our associates found Tennille to be very approachable and her positive attitude was a great influence on the engagement of the team.”
– James Cress, LinkedIn
Kristen ChangDirector, Talent Branding & Recruitment Marketing
“I have a passion for recruiting, finding the right person for the right job in the right company! With over 15 years of experience in multiple industries, I thrive when partnering with candidates and hiring leaders, finding the ideal match and building long term relationships.”
“She values the experience of candidates as well as the needs of the hiring managers and is always looking to see how she can improve. She does a great job of asking detailed questions to truly flush out the requirements so she can create the right match for both candidate and employer.”
– Corleen Heidgerken, LinkedIn
We recently published a five-part series on recruitment marketing. The articles are available here: Recruitment Marketing: Definition and Strategy, Best Recruitment Marketing Software, Tools, and Platforms, Recruitment Marketing: Best Social Media Practices, Great Recruitment Marketing Campaigns, New Ideas in Recruitment Marketing.