The transparency and ownership. Everyone is on the same page, and everyone is supportive.
Working along side great people, and being able to learn from so many talented minds.
The leadership really views themselves as a tool to help you, instead of a source of authority.
It really feels like a team. We are all working towards the same goal, and everyone is willing to help anyone else at the drop of a hat.
The equity and benefits really tie in with the culture. We all have a sense of ownership in the company and the product, and we all work towards the same goal.