Employees need to be recognized for their accomplishments and contributions. Unfortunately, there can be a disconnect between your intention to acknowledge your best workers and whether they actually feel appreciated.
It’s important to recognize your team members internally, but it’s also appropriate to make that appreciation known to the public. To do this, consider using employee spotlight videos. These are the perfect tool for sharing your best team member’s accomplishments with the world.
That’s just one way to use the power of employee spotlights. They are also a powerful tool in your recruitment marketing efforts and can help increase traffic and sales.
This article will look at some great methods for giving your employees credit while boosting your customer and employer brand.
Top Benefits of Employee Spotlights
Employee spotlights are a great tool for making employees feel appreciated, promoting great company culture, and helping with retention. All three of these things are more important than ever in the midst of the Great Resignation. In addition to this, these videos are great marketing assets.
Brands must share marketing content that is more focused on authenticity and connection than promotion. That’s something that you can do quite successfully with spotlight videos. There are some great benefits to this kind of messaging.
Spotlight Videos Benefit Your Recruiting Strategy
You can create employee spotlight videos as an effective way to:
- Give prospects more information about a particular role
- Stand out from competitors posting similar job listings
- Provide a behind-the-scenes look at your operations
- Showcase your company culture
- Exemplify how workers are acknowledged in meaningful ways
- Offer candidates a chance to “get to know” their potential coworkers
- Give insights into the daily experiences of your team
You can use testimonial videos from employees in ad campaigns to boost your hiring efforts.
Employee Spotlights Increase Social Media Engagement
When employee spotlights are shared on social media, they tend to gain a lot of traction. Of course, workers love to share stories about themselves. Then, those stories tend to be shared by their friends and family members.
Compare that to a promotional post from your company that will only get a few shares because most people are hesitant to spam others with commercial content.
Every time someone engages with an employee spotlight on social media, that message is broadcast to a wider audience. This amplification can generate interest from potential applicants and even new customers.
Brands Can Use Spotlights to Improve Employee Relationships
Perks and workplace flexibility aren’t the only things that impact your company culture. The relationships between your employees is a key element as well.
Employee spotlight videos can be an effective tool for helping your employees get to know one another and better understand what people in different departments contribute. They can also encourage positive communication.
Spotlight Videos Can Create a Connection with Potential Clients
Imagine that you are competing with several other companies to win a new client. There aren’t any significant differences between your company and the others regarding price, reputation, or experience. That means your true selling point is your ability to show that your team is dedicated, engaged, and a pleasure to work with.
Add spotlight videos to your company website as part of a “Meet Our Team” page to help potential clients get to know your company better.
Spotlights are a Great Reputation Management Tool
Unfortunately, an ex-employee with a grudge and internet connection is free to write and share negative reviews on their own social media pages and across multiple job review websites. Fortunately, you can use employee spotlights to foster a positive image of your company that can balance out negative feedback.
This approach begins with the fact that you are willing to invest time and money in videos that highlight your workers’ talents and contributions. Additionally, the content within those videos shows that you hire and retain great talent.
This documentation shows that you work hard to create a work environment that is rewarding, engaging, and challenging. Video spotlights show potential employees that you’ve built an amazing company culture.
Tips for Creating Employee Spotlight Videos that Make a Big Impact
Follow these tips to create spotlight videos that make employees feel appreciated while also helping you achieve your recruiting goals:
Highlight a Range of Employees
Your spotlight videos should show people who are in various roles in your organization. However, you should stick to willing participants. Don’t pressure or goad people into being featured. Instead, find other ways to acknowledge their importance to your team.
Remember that job candidates want to see themselves represented in these videos. Feature everyone from executives to interns.
Include Relevant Information
Every spotlight should be accompanied by a description or caption that offers essential information about the person you are featuring. Always include a name, picture, and job title.
Consider asking the worker you are featuring to provide you with a short quote. You can also grab a quote from a happy client or supportive coworker. Optionally, you can include hobbies and interests, details about what they do for your company, and how long they’ve worked for you.
Cover the Right Topics in Your Employee Spotlight
It can be difficult to balance your desire to create an employee spotlight that gives a great employee a dose of appreciation they deserve with your need to create a spotlight that helps your recruiting efforts.
Your priority should always be to acknowledge your employee. If not, your spotlight videos will lack authenticity, and the people you are featuring will probably feel more taken advantage of than appreciated. However, you can still use the spotlights you create to educate people about:
- Culture
- Perks and benefits
- Growth opportunities
- Details about specific roles
- Leadership styles
To get the most sincere delivery, get input from the worker you have chosen to feature. Ask them what they enjoy most about working for your organization and what helps them perform at a high level.
