10 of the Biggest Companies in Tech: A Culture Comparison

Whether it’s through cloud computing, social media, the Internet of Things or drones, the tech giants of today are innovating their way into the future. As they plow ahead, they need the right employees to get them there — and the competition for talent is fierce.

Using its extensive database of anonymous employee ratings, Comparably has taken an inside look at 10 of the biggest publicly traded technology companies to see which get the highest marks from their employees. Those companies include: Apple, Amazon, Facebook, Google, Intel, Intuit, IBM, Microsoft, Oracle, and Salesforce.

Each company is ranked based on the following scores:

  • Overall Culture Score
  • CEO Score
  • Gender Score
  • Diversity Score

Check out the results and full methodology below.


Overall Culture Score

Employees ranked the overall culture at each company based on five key benchmarks: Compensation, Leadership, Team, Environment and Sentiment. Here’s who came out on top:

Rank Score (out of 100)
1 Salesforce 72
2 Intuit 69
3 Google 69
4 Facebook 68
5 Microsoft 65
6 Apple 64
7 Amazon 64
8 Intel 61
9 Oracle 58
10 IBM 57


CEO Score

A measure of employee sentiment toward the CEO.

Rank Score (out of 100)
1 Marc Benioff Salesforce 91
2 Brad Smith Intuit 90
3 Mark Zuckerberg Facebook 82
4 Satya Nadella Microsoft 81
5 Sundar Pichai Google 80
6 Tim Cook Apple 80
7 Jeff Bezos Amazon 73
8 Brian Krzanich Intel 60
9 Mark Hurd Oracle 59
10 Virginia Rometty IBM 58




Gender Score

How women rate their experience at each company.

Rank Score (out of 100)
1 Salesforce 73
2 Intuit 70
3 Facebook 68
4 Google 67
5 Apple 67
6 Amazon 67
7 Microsoft 66
8 Intel 60
9 Oracle 59
10 IBM 58


Diversity Score

How minorities rate their experience at each company.


Rank Score (out of 100)
1 Facebook 71
2 Salesforce 68
3 Intuit 68
4 Google 65
5 Microsoft 63
6 Apple 62
7 Amazon 62
8 Intel 60
9 Oracle 57
10 IBM 56


  • The data was derived from the online responses of current employees at each company. Respondents answered various questions within five key categories: 1) compensation; 2) leadership; 3) team; 4) work environment; and 5) sentiment rating. Questions were in Yes/No, True/False, 1-10 scale, and multiple choice format. For fairness and accuracy, each question was assigned a point value or averaged.
  • Companies must be publicly traded and have at least 80 employee ratings on Comparably to qualify.
  • Data was collected between March 2016 and August 2017.

About Comparably

Comparably is a compensation, culture, and jobs monitoring site with a mission to make work more transparent and rewarding. Employees can anonymously rate their company culture and CEOs, input their salaries, and have their dream jobs find them. As the only platform with comprehensive and structured data that can be segmented by gender, ethnicity, age, location, tenure, company size, title/department, and education, Comparably has over 1 million employee ratings and hundreds of thousands of salary and culture data. Its jobs matching tool, dubbed “Priceline meets Tinder for jobs,” is used by more than 2,500 major companies including Netflix, Amazon, Snap, Tinder, Uber, Intuit, Salesforce, Dell, PepsiCo, Warner Bros, Twitter, Priceline, SpaceX, PayPal, eBay, Airbnb, and more. Comparably launched in March 2016 and has quickly become one of the most popular online resources for employee compensation and culture data.

Website: www.comparably.com | Fair Pay Report: www.comparably.com/report | Studies: www.comparably.com/blog



Comparably monitors the job market for the best Careers, Compensation, & Companies to make work more Rewarding & Transparent.


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