Purina Mission, Vision & Values

Purina Mission Statement

At Nestlé Purina PetCare, we are committed to helping pets live longer, happier and healthier lives through proper nutrition and care. We have a fundamental responsibility to provide safe, palatable and nutritious products made to the highest standards of quality and safety. We understand and share the strong feelings of love and respect pet owners develop for their pets, because most of us are pet owners, too. Therefore, at Nestlé Purina PetCare, the welfare of dogs and cats is our top priority and a responsibility we will not compromise. Nutrition and Care Studies involving Cats and Dogs Nestlé Purina PetCare is committed to making foods that dogs and cats enjoy, while providing nutrition that enhances their health and well-being. Studies conducted by or for Nestlé Purina PetCare contribute knowledge that leads to improvements in the health and welfare of dogs and cats throughout the world. Nestlé Purina PetCare conducts only those procedures that are appropriate for use with pet dogs and cats and that are consistent with excellence in veterinary care. We do not participate in any invasive research that causes injury, illness or disease or that results in euthanasia of dogs or cats. What We Do For Pet Welfare and Pet Cause As complete and balanced, high quality pet food is our biggest focus, it only makes sense that we would use it to feed shelter pets across the nation, giving them the nutrition they need to be healthy for their future families. Read more about our partnership with the AWLA here. We encourage people to adopt by sharing the many ways pets benefit our lives and exposing new ways for passionate people to lend a hand to their local pet welfare organizations. Creating a Better World for Pets and Humans Alike The world of pet welfare and pet cause goes far beyond shelter walls and into rethinking what we can do to create a better world for pets and the people who love them. As a company guided by a passion for pets, we're committed to using our scale to do more than just donate. We want to work shoulder to shoulder with pet welfare experts, to inspire pet lovers to get more involved, to change perceptions of shelter pets and to create more powerful bonds between pets and people.