Amazon Mission, Vision & Values
Amazon Mission Statement
"Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon."
Amazon Vision Statement
Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.
Amazon Values
- Customer Obsession
- Ownership
- Invent and Simplify
- Learn and Be Curious
- Hire the Best
- The Highest Standards
- Think Big
- Bias for Action
- Earn Trust
- Deliver Results
Amazon Employee Alignment
Amazon's mission, vision & values motivate 69% of Amazon employees. Besides getting paid, the “company mission” is the most important thing about their work for 8% of employees at Amazon. 14% of employees say that the main reason they stay at Amazon is because of the Amazon company mission. When asked to whom they feel the most loyal at work, 20% of employees said Amazon's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
