Target Mission, Vision & Values
Target Mission Statement
We fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise.
Target Vision Statement
Guided commitments to great value, the community, diversity and the environment.
Target Values
- Our guests
- Team
- Stakeholders
- Communities
- Target brand
Target Employee Alignment
Target's mission, vision & values motivate 50% of Target employees. Besides getting paid, the “company mission” is the most important thing about their work for 6% of employees at Target. 3% of employees say that the main reason they stay at Target is because of the Target company mission. When asked to whom they feel the most loyal at work, 12% of employees said Target's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
