Target Competitors | Comparably
Target Claimed Company
Target is an American retailing company providing access to a wide selection of products such as furniture, electronics, toys, and more. read more
EMPLOYEE
PARTICIPANTS
5320
TOTAL
RATINGS
54514
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Target Competitors

Target competitors include Costco, Alibaba Group Holding Limited, Amazon, Rakuten and Walmart. Target ranks 3rd in Gender Score on Comparably vs its competitors. See below how Target compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
5th
eNPS Rank
5th
Gender Rank
3rd
Diversity Rank
4th
Product Quality
3rd
NPS Rank
3rd
Pricing Rank
3rd
Customer Service
3rd

Target Competitors at a Glance

Product Quality Score Comparison

Target Ranks 3rd in Product Quality Score

2058 Customers rate Target's Product Quality Score a 4.1/5, which ranks it 3rd against its competitors, below Amazon.

  1. 1st
    Costco
    4.3 / 5
  2. 2nd
    Amazon
    4.2 / 5
  3. 3rd
    Target
    4.1 / 5
  4. 4th
    Alibaba Group Holding Limited
    3.8 / 5
  5. 5th
    Rakuten
    3.7 / 5
  6. 6th
    Walmart
    3.5 / 5
Product Quality Score Comparison
RankCompany Score
1Costco86
2Amazon85
3Target82
4Alibaba Group Holding Limited76
5Rakuten74
6Walmart70
NPS Comparison

Target Ranks 3rd in Net Promoter Score

2607 Customers rate Target's Net Promoter Score a 36, which ranks it 3rd against its competitors, below Amazon. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Target to a friend?”.

  1. 1st
    Costco
    50
  2. 2nd
    Amazon
    49
  3. 3rd
    Target
    36
  4. 4th
    Alibaba Group Holding Limited
    17
  5. 5th
    Rakuten
    15
  6. 6th
    Walmart
    7
NPS Comparison
RankCompany Score
1Costco50
2Amazon49
3Target36
4Alibaba Group Holding Limited17
5Rakuten15
6Walmart7
Pricing Score Comparison

Target Ranks 3rd in Pricing Score

1821 Customers rate Target's Pricing Score a 3.8/5, which ranks it 3rd against its competitors, below Amazon.

  1. 1st
    Costco
    4.1 / 5
  2. 2nd
    Amazon
    4.1 / 5
  3. 3rd
    Target
    3.8 / 5
  4. 4th
    Alibaba Group Holding Limited
    3.6 / 5
  5. 5th
    Rakuten
    3.5 / 5
  6. 6th
    Walmart
    3.5 / 5
Pricing Score Comparison
RankCompany Score
1Costco83
2Amazon82
3Target77
4Alibaba Group Holding Limited73
5Rakuten71
6Walmart70
Customer Service Comparison

Target Ranks 3rd in Customer Service

1713 Customers rate Target's Customer Service a 4/5, which ranks it 3rd against its competitors, below Costco.

  1. 1st
    Amazon
    4.2 / 5
  2. 2nd
    Costco
    4.2 / 5
  3. 3rd
    Target
    4 / 5
  4. 4th
    Alibaba Group Holding Limited
    3.7 / 5
  5. 5th
    Rakuten
    3.6 / 5
  6. 6th
    Walmart
    3.3 / 5
Customer Service Comparison
RankCompany Score
1Amazon84
2Costco84
3Target80
4Alibaba Group Holding Limited74
5Rakuten73
6Walmart67
Overall Culture Score Comparison

Target Ranks 5th in Overall Culture Score

5320 Employees rate Target's Overall Culture a 67/100, which ranks it 5th against its competitors, below Rakuten. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    Costco
    77 / 100
  2. 2nd
    Alibaba Group Holding Limited
    75 / 100
  3. 3rd
    Amazon
    73 / 100
  4. 4th
    Rakuten
    68 / 100
  5. 5th
    Target
    67 / 100
  6. 6th
    Walmart
    62 / 100
Overall Culture Score Comparison
RankCompany Score
1Costco77
2Alibaba Group Holding Limited75
3Amazon73
4Rakuten68
5Target67
6Walmart62
eNPS Comparison

Target Ranks 5th in Employee Net Promoter Score

4387 Employees rate Target's Employee Net Promoter Score a -9, which ranks it 5th against its competitors, below Amazon. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Target to a friend?”.

  1. 1st
    Alibaba Group Holding Limited
    38
  2. 2nd
    Costco
    26
  3. 3rd
    Rakuten
    13
  4. 4th
    Amazon
    12
  5. 5th
    Target
    -9
  6. 6th
    Walmart
    -23
eNPS Comparison
RankCompany eNPS
1Alibaba Group Holding Limited38
2Costco26
3Rakuten13
4Amazon12
5Target-9
6Walmart-23
Gender Score Comparison

Target Ranks 3rd in Gender Score

1224 Employees rate Target's Gender Score a 70/100, which ranks it 3rd against its competitors, below Amazon. The Gender Score tracks how positively women rate their experience at Target.

  1. 1st
    Costco
    84 / 100
  2. 2nd
    Amazon
    74 / 100
  3. 3rd
    Target
    70 / 100
  4. 4th
    Rakuten
    67 / 100
  5. 5th
    Walmart
    65 / 100
Gender Score Comparison
RankCompany Score
1Costco84
2Amazon74
3Target70
4Rakuten67
5Walmart65
Diversity Score Comparison

Target Ranks 4th in Diversity Score

703 Employees rate Target's Diversity Score a 68/100, which ranks it 4th against its competitors, below Alibaba Group Holding Limited. The Diversity Score tracks how positively diverse employees rate their experience at Target.

  1. 1st
    Costco
    83 / 100
  2. 2nd
    Amazon
    73 / 100
  3. 3rd
    Alibaba Group Holding Limited
    73 / 100
  4. 4th
    Target
    68 / 100
  5. 5th
    Walmart
    66 / 100
  6. 6th
    Rakuten
    60 / 100
Diversity Score Comparison
RankCompany Score
1Costco83
2Amazon73
3Alibaba Group Holding Limited73
4Target68
5Walmart66
6Rakuten60
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