Costco

EMPLOYEE PARTICIPANTS: 2546

TOTAL RATINGS: 24193

Target Claimed Company

EMPLOYEE PARTICIPANTS: 5343

TOTAL RATINGS: 54780

Costco vs Target

Compare Costco versus Target for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 2546 employees and customers of Costco and 5343 employees and customers of Target.

Costco

Costco's brand is ranked #1 in the list of Global Top 100 Brands, as rated by customers of Costco. Their current market cap is $157.15B.

Target

Target's brand is ranked #7 in the list of Global Top 100 Brands, as rated by customers of Target. Their current market cap is $94.56B.

4.3/5

Product Quality

4.1/5

Pricing

3.8/5

4.2/5

Customer Service

4/5

NPS Score

68%	Promoters
14%	Passive
18%	Detractors

Net Promoter Score
Winner by 14

NPS Score

59%	Promoters
18%	Passive
23%	Detractors

See how Costco compares to its competitors

Working at Costco vs Working at Target

79 / 100

CEO Rating
Winner by 16%

Brian Cornell

63 / 100

CEO Rating

Costco

Costco doesn't have enough ratings to calculate the Team Culture Ratings.

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Target

Employees at Target rate their CEO, Brian Cornell, 63/100. This score is 16% lower than the scores of Costco's CEO, W. Craig Jelinek. Employees in the Finance and Business Development departments rate Brian Cornell the highest.

CEO Score 79

CEO Score

CEO Score 63

Overall Culture 77

Overall Culture

Overall Culture 67

eNPS

-9

Gender Score 84

Gender Score

Gender Score 70

Diversity Score 83

Diversity Score

Diversity Score 68

Perk And Benefits 90

Perk And Benefits

Perk And Benefits 65

Professional Dev. 58

Professional Dev.

Professional Dev. 53

Overall Culture at Costco vs Target

/ 100

Costco

Employees at Costco rate their Overall Culture a 77/100, with Communications and Marketing as the two departments that rate their experience the highest.

Overall Culture
Winner by 10%

/ 100

Target

Employees at Target rate their Overall Culture a /100, with Business Development and Finance as the two departments that rate their experience the highest.

Costco77
Target

Employee Net Promoter Score at Costco vs Target

eNPS

Costco

1136 Promoters 55%

326 Passives 16%

585 Detractors 29%

Employee Net Promoter Score
Winner by 35%

-9

eNPS

Target

1468 Promoters 33%

1072 Passives 25%

1866 Detractors 42%

Costco26
Target

Gender Score at Costco vs Target

/ 100

Costco

Employees at Costco rate their Gender Score a 84/100, with Design and Marketing as the two departments that rate their experience the highest.

Gender Score
Winner by 14%

/ 100

Target

Employees at Target rate their Gender Score a /100, with Legal and IT as the two departments that rate their experience the highest.

Costco
Target70

Diversity Score at Costco vs Target

/ 100

Costco

Employees at Costco rate their Diversity Score a 83/100, with Communications and Admin as the two departments that rate their experience the highest.

Diversity Score
Winner by 15%

/ 100

Target

Employees at Target rate their Diversity Score a /100, with Business Development and Finance as the two departments that rate their experience the highest.

Costco83
Target

Perk and Benefits Score at Costco vs Target

/ 100

Costco

Employees at Costco rate their Perk and Benefits Score a 90/100, with Finance and Communications as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 25%

/ 100

Target

Employees at Target rate their Perk and Benefits Score a /100, with Business Development and Customer Success as the two departments that rate their experience the highest.

Costco90
Target

Professional Development Score at Costco vs Target

/ 100

Costco

Employees at Costco rate their Professional Development Score a 58/100, with Marketing and Customer Support as the two departments that rate their experience the highest.

Professional Development Score
Winner by 5%

/ 100

Target

Employees at Target rate their Professional Development Score a /100, with Marketing and Customer Success as the two departments that rate their experience the highest.

Costco58
Target

Leadership Culture Ratings vs Target

Costco

75 / 100

Leadership Culture Ratings vs Target
Winner by 11%

Target

64 / 100

Costco rates % higher than Target on Leadership Culture Ratings vs Target Ratings based on looking at 17286 ratings from employees of the two companies. Ratings come from the answers to questions like "Is your company invested in your career growth?" and "What does the leadership team need to get better at?".

Costco75
Target

Compensation Culture Ratings vs Target

Costco

87 / 100

Compensation Culture Ratings vs Target
Winner by 24%

Target

63 / 100

Costco rates % higher than Target on Compensation Culture Ratings vs Target Ratings based on looking at 12494 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you satisfied with your stock/equity compensation?" and "Are you satisfied with your Benefits?".

Costco87
Target

Team Culture Ratings vs Target

Costco

77 / 100

Team Culture Ratings vs Target
Winner by 5%

Target

72 / 100

Costco rates % higher than Target on Team Culture Ratings vs Target Ratings based on looking at 11279 ratings from employees of the two companies. Ratings come from the answers to questions like "Does Your Boss Hurt Your Company Culture?" and "Are your company's meetings effective?".

Costco77
Target

Environment Culture Ratings vs Target

Costco

79 / 100

Environment Culture Ratings vs Target
Winner by 5%

Target

74 / 100

Costco rates % higher than Target on Environment Culture Ratings vs Target Ratings based on looking at 11073 ratings from employees of the two companies. Ratings come from the answers to questions like "What is most positive about the culture and environment at your company?" and "Is your work environment positive or negative?".

Costco79
Target

Sentiment Culture Ratings vs Target

Costco

78 / 100

Sentiment Culture Ratings vs Target
Winner by 11%

Target

67 / 100

Costco rates % higher than Target on Sentiment Culture Ratings vs Target Ratings based on looking at 14344 ratings from employees of the two companies. Ratings come from the answers to questions like "How confident are you about the future success of your company?" and "How do your customers perceive your company?".

Costco78
Target