Comparably Awards

AdTheorent Claimed Company

AdTheorent uses advanced machine learning technology and solutions to deliver impactful advertising campaigns for marketers. read more

EMPLOYEE PARTICIPANTS: 45

TOTAL RATINGS: 1601

CEO: James Lawson

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AdTheorent KPIs and OKRs

At AdTheorent 50% of employees think their department KPIs and OKRs are clear. Employees’ understanding of AdTheorent's KPIs and OKRs is essential for its success. Out of 35 AdTheorent employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 33 have said yes.

Answer	Percent
Yes	94%
No	6%

Are your company's goals clear, and are you invested in them?

Answer	Percent
Yes	50%
No	50%

Are the KPIs/OKRs for your department clear?

Manager's Role in Accomplishing Goals

A main function of a managerial role is to lead one’s subordinates. A manager at AdTheorent is responsible for ensuring his subordinates accomplish objectives using key performance indicators. AdTheorent employees shared they generally receive helpful feedback every week or once a month, while 33% of AdTheorent employees said they’re given recognition for their impact & accomplishments. Feedback and positive reinforcement are both conducive to meeting goals.