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AdTheorent Claimed Company
AdTheorent uses advanced machine learning technology and solutions to deliver impactful advertising campaigns for marketers. read more
AdTheorent Company Culture
AdTheorent Culture
This score is derived from employee ratings & reviewsChoice Employer
A+
4.7/5
Top Rated Culture Dimensions
CEO Rating
A+Compensation
A+Environment
A+Executive Team
A+Happiness
A+AdTheorent CEO
Top 5%Top 5% of Similar Size Companies on Comparably
James Lawson
91 /100
See More
Diversity at AdTheorent
Top 10%Top 10% of Similar Size Companies on Comparably
A
Diverse employees at AdTheorent have rated Perks And Benefits, Executive Team, and Leadership as the highest categories they have scored
Women at AdTheorent
Top 35%Top 35% of Similar Size Companies on Comparably
B
Women at AdTheorent have rated Team, Leadership, and CEO Rating as the highest categories they have scored
AdTheorent eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Top 5%Top 5% of Similar Size Companies on Comparably
Recommend to a Friend?
79
AdTheorent employees are 79% more likely to recommend AdTheorent as a great place to work
| 86% | Promoters |
|---|---|
| 7% | Passives |
| 7% | Detractors |
Working at AdTheorent
Working at AdTheorent is rated highly by 45 employees, across various culture dimensions. AdTheorent employees are most satisfied about CEO Rating, Compensation, and Environment categories, putting AdTheorent’s culture in the Top 5% compared to similar sized companies on Comparably and in the Top 5% compared to other companies in New York. See below in detail how working at AdTheorent was rated by employees.
Overall Company Culture at AdTheorent
A+
Overall Company Culture at AdTheorent is rated A+
Last updated months ago
Top
5%
AdTheorent ranks in the Top 5% of other companies on Comparably with 201-500 Employees for Overall Company Culture Score
AdTheorent Employee Reviews
Out of 203 AdTheorent employee reviews, 95% were positive. The remaining 5% were constructive reviews with the goal of helping AdTheorent improve their work culture.
| Positive Reviews | 95% |
|---|---|
| Constructive Feedback | 5% |
Positive Reviews From AdTheorent Employees
- What is most positive about the culture and environment at your company?Everyone is very empathetic and looks at the whole person and not just the employee
- What do you like best about the leadership team?Very open and exceedingly helpful!
- What is the best part about your compensation package?Commission structure, health benefits and 401k match.
Constructive Feedback From AdTheorent Employees
- Why do you feel undervalued and what would make you feel better about your compensation?A higher commission % and more substantial bonus structure
- Why do you feel undervalued and what would make you feel better about your compensation?Due to the work and other departments I have been assisting in additional to my daily duties, I feel I do the job of many people and should be compensated/recognized for that.
- What would you most like to see improved at your company?I do not have any recommendations for improvements at this time.
AdTheorent Company Information
AdTheorent Company Overview
AdTheorent uses advanced machine learning technology and solutions to deliver impactful advertising campaigns for marketers.
AdTheorent was founded in 2011 and its current CEO is James Lawson. Since its inception 15 years ago, AdTheorent has grown to 250 employees.
AdTheorent Mission, Vision & Values
AdTheorent Mission & Values
AdTheorent uses advanced machine learning technology and solutions to deliver impactful advertising campaigns for marketers. AdTheorent’s industry-leading machine learning A\T Platform powers its predictive targeting, geo-intelligence, audience extension solutions and in-house creative capability, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent’s product suite allows advertisers to identify the most qualified individuals coupled with the optimal creative experience to deliver superior results, measured by each advertiser’s real-world business goals. Commencing in early 2020, AdTheorent’s award-winning A\T Platform and capabilities are available through a first-of-its-kind Direct Access offering. Direct Access gives brands and agencies user access to the AdTheorent platform to self-optimize KPI performance, delivery and costs, supplemented by a level of service not typically provided by self-service solutions.
| Headquarter | 330 Hudson St, 6th Floor New York City, NY 10013 United States of America |
|---|---|
| Website | www.adtheorent.com |
| Founding Date | 2011 |
| Tel | 646-380-7755 |
| Company Status | Private |
| Jobs | adtheorent.com/careers |
| Social Sites |
AdTheorent Competitors
AdTheorent competitors include NinthDecimal. AdTheorent ranks 1st in Overall Culture Score on Comparably vs its competitors. See below how AdTheorent compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
Culture Video
AdTheorent Employees
AdTheorent has 250 employees. 45 employees at AdTheorent have reviewed AdTheorent across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 45 AdTheorent employees give their leadership a grade of A+, or Top 5% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at AdTheorent are extremely happy with their total compensation at AdTheorent, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at AdTheorent are extremely happy with their team. 45 Participants grade the quality of their coworkers an A+. The majority believe the meetings at AdTheorent are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at AdTheorent believe the environment at AdTheorent is positive. Most Participants believe the pace of work at AdTheorent is comfortably fast. About 53% of the employees at AdTheorent work 8 hours or less, while 5% of them have an extremely long day - longer than twelve hours.
Overall, the employees at AdTheorent are extremely happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
A Day in the Life
A Day in the Life
AdTheorent employees generally work 9.0 hrs a day
Work Hours
A Day in the Life
Employees at AdTheorent report the work pace is comfortably fast
Work Pace
A Day in the Life
93% of AdTheorent employees look forward to interacting with their team every day
Coworkers
A Day in the Life
AdTheorent employees most often take 20-30 paid vacation and sick days each year
Perks & Benefits
A Day in the Life
89% of AdTheorent employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
AdTheorent employees typically get valuable feedback on how to improve at work Every Week
Feedback
A Day in the Life
93% of AdTheorent employees call their work environment positive
Environment
Joining AdTheorent - Employee Onboarding
The prevailing opinion from employees about joining AdTheorent is that the company was somewhat prepared on their first day. AdTheorent employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
AdTheorent KPIs and OKRs
At AdTheorent 50% of employees think their department KPIs and OKRs are clear. Employees’ understanding of AdTheorent's KPIs and OKRs is essential for its success. Out of 35 AdTheorent employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 33 have said yes.
Are your company's goals clear, and are you invested in them?
Are the KPIs/OKRs for your department clear?
Featured Press for AdTheorent
AdTheorent CEO & Leadership
91 /100
AdTheorent CEO Awards and Recognitions
AdTheorent’s CEO James Lawson started in this role in 2011. James’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably, and in the Top 5% compared to the CEOs of all other companies in New York. With a high CEO score, James Lawson has won the Best CEOs for Women in 2020 along with TaxJar CEO Mark Faggiano and Snyk CEO Peter McKay. AdTheorent’s CEO is highly regarded especially by employees in the Finance department, employees in the Marketing department, and employees with 6 to 10 Years experience. However, employees identified with Other ethnicities, employees in the Operations department, and employees with the company for 2 to 5 Years have a less favorable view of the CEO and believe there is room for improvement. Compared to AdTheorent’s competitors, James Lawson ranks right above NinthDecimal CEO Michael Fordyce. Under Lawson’s leadership, AdTheorent employee respondents are most happy about their Compensation and the company’s Environment. Gender and Diversity are two areas, according to respondents, where AdTheorent could stand to see real improvement.
AdTheorent Leadership
The AdTheorent Executive Team is rated an “A+” and led by CEO James Lawson, Chief Revenue Officer (CRO) Bill Todd, and Chief Sales Officer Paul Severini
James Lawson CEO / President
James Lawson serves as the CEO / President of AdTheorent.
Paul Severini Chief Sales Officer
Paul Severini serves as the Chief Sales Officer of AdTheorent. Paul started at AdTheorent in January of 2018. Paul... read more
Andrew Anderson CTO
Andrew Anderson serves as the CTO of AdTheorent. Andrew started at AdTheorent in January of 2018. Andrew currently... read more
Nick Cheetany Vice President, Central Region Sales
Nick Cheetany serves as the Vice President, Central Region Sales of AdTheorent. Nick started at AdTheorent in April of... read more
Rick Dalton VP, Yield & Data Strategy
Rick Dalton serves as the VP, Yield & Data Strategy of AdTheorent. Rick started at AdTheorent in March of 2015. Rick... read more
Matthew Groner SVP Product Management and Business Intelligence
Matthew Groner serves as the SVP Product Management and Business Intelligence of AdTheorent.
Logan Gustafson VP, West Coast Sales
Logan Gustafson serves as the VP, West Coast Sales of AdTheorent.
Jason Han VP, Revenue Operations
Jason Han serves as the VP, Revenue Operations of AdTheorent.
AdTheorent Salaries
How much does AdTheorent pay?
45 employees at AdTheorent rank their Compensation in the Top 5% of similar sized companies in the US (based on 188 ratings) while 44 employees at AdTheorent rank their Perks And Benefits in the Top 5% of similar sized companies in the US (based on 79 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $76k | $76k | 1st Percentile |
20th Percentile $155k | $155k | 20th Percentile |
40th Percentile $181k | $181k | 40th Percentile |
60th Percentile $245k | $245k | 60th Percentile |
80th Percentile $271k | $271k | 80th Percentile |
100th Percentile $338k | $338k | 100th Percentile |
N/A
Average Compensation
$208,010*
Median Compensation
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Diversity & Inclusion at AdTheorent
Diverse employees at AdTheorent score the company 87/100 across various culture categories, placing AdTheorent in the Top 10% of companies on Comparably with 201-500 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at AdTheorent across various culture dimensions.
Ranked Culture the Highest
Ranked Culture the Lowest
AdTheorent Perks & Benefits
Health & Wellness
- Dental Insurance
- Vision Insurance
- Health Insurance
- Life Insurance
- Gym Membership / Reimbursement
Paid Time Off
- PTO / Vacation Policy
- Paid Holidays
- Maternity / Paternity Leave
Financial Benefits
- 401K / Retirement Plan
- Performance Bonus
- Tuition Reimbursement
- Employee Stock Purchase Plan
Office Perks
- Free Food
- Pet-Friendly
- Company Social Outings
- Work From Home Policy
- Unique Office Space
AdTheorent PTO
AdTheorent's PTO and Vacation policy typically gives 20-30 days off a year with 33% of employees expected to be work free while out of office. Paid Time Off is AdTheorent's 2nd most important benefit besides Healthcare when ranked by employees, with 33% of employees saying it is the most important benefit. AdTheorent's benefits and PTO Package averages to represent a $1500 - $2500 cash value per month.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
AdTheorent Careers
AdTheorent Jobs
No Recent Jobs found for AdTheorent on Comparably
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H1B Visa
In 2019, AdTheorent applied for 2 H1B visas. Of the work permits applied for, 50% were approved.
Work Permit Application Outcome
AdTheorent has a total of 250 employees
2
Total Applied
H1B Applications Outcome
- 50% Granted (1 out of 2)
- 0% Denied ( out of 2)
- 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 2)
- 50% Certified-Withdrawn Application was approved but later withdrawn by employer (1 out of 2)
This data was calculated using publicly sourced data from OFLC Performance Data
Let AdTheorent Know You Want To Work There
Overview of Candidates Interested in AdTheorent on Comparably
Candidates By Department
All Industries | 50% | |
|---|---|---|
Business Development | 8% | |
Engineering | 8% | |
Marketing | 8% | |
Operations | 4% | |
Other | 21% |
Candidates By Location
New York City | 88% | |
|---|---|---|
Hoboken | 4% | |
Detroit | 4% | |
Other | 4% |
Frequently Asked Questions regarding AdTheorent
What is AdTheorent address?
AdTheorent location is at 330 Hudson St, 6th Floor
Who is the CEO of AdTheorent?
AdTheorent CEO is James Lawson, their score by employees is 91
What is AdTheorent eNPS?
The eNPS for AdTheorent is 79
How many employees work in AdTheorent?
AdTheorent has 250 employees
Who are AdTheorent competitors?
AdTheorent main competitors are NinthDecimal
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