
As a major player in the IT industry, ASUS’ corporate mission is to provide innovative IT solutions that empower people and businesses to reach their full potential. ASUS’ philosophy behind product development—which is to accomplish the fundamentals well first before moving forward—has resulted in a dependable backbone of computer components such as motherboards, graphics cards, and optical storage devices. ASUS has now over 16 product lines, including its industry-redefining Eee products, desktop barebone systems, servers, notebooks, handhelds, network devices, broadband communications, LCD monitors, TVs, wireless applications, and CPT (chassis, power supply and thermal) products.
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.