Audi Competitors | Comparably
Audi develops, produces, assembles, distributes, and sells vehicles of the Audi and Lamborghini brands in Germany and internationally. read more
EMPLOYEE
PARTICIPANTS
294
TOTAL
RATINGS
1503

Audi Competitors

Audi competitors include BMW Group, Lexus, Tesla and Honda. Audi ranks 1st in Gender Score on Comparably vs its competitors. See below how Audi compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
2nd
eNPS Rank
3rd
Gender Rank
1st
Diversity Rank
2nd
Product Quality
4th
NPS Rank
2nd
Pricing Rank
3rd
Customer Service
4th

See Audi Culture vs Competitors:

Audi Competitors
RankCompanyScore
1BMW Group78
2Audi74
3Tesla72
4Lexus72
5Honda69

Audi Competitors at a Glance

Product Quality Score Comparison

Audi Ranks 4th in Product Quality Score

695 Customers rate Audi's Product Quality Score a 3.9/5, which ranks it 4th against its competitors, below Tesla.

  1. 1st
    Honda
    4.1 / 5
  2. 2nd
    BMW Group
    4.1 / 5
  3. 3rd
    Tesla
    3.9 / 5
  4. 4th
    Audi
    3.9 / 5
  5. 5th
    Lexus
    2.5 / 5
Product Quality Score Comparison
RankCompany Score
1Honda83
2BMW Group82
3Tesla79
4Audi78
5Lexus50
NPS Comparison

Audi Ranks 2nd in Net Promoter Score

865 Customers rate Audi's Net Promoter Score a 34, which ranks it 2nd against its competitors, below Honda. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Audi to a friend?”.

  1. 1st
    Honda
    37
  2. 2nd
    TIED
    Audi
    34
  3. 2nd
    TIED
    BMW Group
    34
  4. 4th
    Tesla
    29
  5. 5th
    Lexus
    -33
NPS Comparison
RankCompany Score
1Honda37
2Audi34
2BMW Group34
4Tesla29
5Lexus-33
Pricing Score Comparison

Audi Ranks 3rd in Pricing Score

609 Customers rate Audi's Pricing Score a 3.8/5, which ranks it 3rd against its competitors, below Tesla.

  1. 1st
    Honda
    3.9 / 5
  2. 2nd
    Tesla
    3.9 / 5
  3. 3rd
    Audi
    3.8 / 5
  4. 4th
    BMW Group
    3.7 / 5
  5. 5th
    Lexus
    2.4 / 5
Pricing Score Comparison
RankCompany Score
1Honda79
2Tesla78
3Audi76
4BMW Group75
5Lexus49
Customer Service Comparison

Audi Ranks 4th in Customer Service

570 Customers rate Audi's Customer Service a 3.8/5, which ranks it 4th against its competitors, below Tesla.

  1. 1st
    Honda
    4 / 5
  2. 2nd
    BMW Group
    3.9 / 5
  3. 3rd
    Tesla
    3.8 / 5
  4. 4th
    Audi
    3.8 / 5
  5. 5th
    Lexus
    2.1 / 5
Customer Service Comparison
RankCompany Score
1Honda80
2BMW Group78
3Tesla77
4Audi77
5Lexus42
Overall Culture Score Comparison

Audi Ranks 2nd in Overall Culture Score

294 Employees rate Audi's Overall Culture a 74/100, which ranks it 2nd against its competitors, below BMW Group. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    BMW Group
    78 / 100
  2. 2nd
    Audi
    74 / 100
  3. 3rd
    Tesla
    72 / 100
  4. 4th
    Lexus
    72 / 100
  5. 5th
    Honda
    69 / 100
Overall Culture Score Comparison
RankCompany Score
1BMW Group78
2Audi74
3Tesla72
4Lexus72
5Honda69
eNPS Comparison

Audi Ranks 3rd in Employee Net Promoter Score

208 Employees rate Audi's Employee Net Promoter Score a 24, which ranks it 3rd against its competitors, below BMW Group. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Audi to a friend?”.

  1. 1st
    Lexus
    38
  2. 2nd
    BMW Group
    35
  3. 3rd
    Audi
    24
  4. 4th
    Tesla
    12
  5. 5th
    Honda
    6
eNPS Comparison
RankCompany eNPS
1Lexus38
2BMW Group35
3Audi24
4Tesla12
5Honda6
Gender Score Comparison

Audi Ranks 1st in Gender Score

14 Employees rate Audi's Gender Score a 74/100, which ranks it 1st against its competitors. The Gender Score tracks how positively women rate their experience at Audi.

  1. 1st
    Audi
    74 / 100
  2. 2nd
    BMW Group
    71 / 100
  3. 3rd
    Honda
    70 / 100
  4. 4th
    Tesla
    67 / 100
  5. 5th
    Lexus
    65 / 100
Gender Score Comparison
RankCompany Score
1Audi74
2BMW Group71
3Honda70
4Tesla67
5Lexus65
Diversity Score Comparison

Audi Ranks 2nd in Diversity Score

14 Employees rate Audi's Diversity Score a 73/100, which ranks it 2nd against its competitors, below BMW Group. The Diversity Score tracks how positively diverse employees rate their experience at Audi.

  1. 1st
    BMW Group
    73 / 100
  2. 2nd
    Audi
    73 / 100
  3. 3rd
    Tesla
    71 / 100
  4. 4th
    Honda
    66 / 100
  5. 5th
    Lexus
    60 / 100
Diversity Score Comparison
RankCompany Score
1BMW Group73
2Audi73
3Tesla71
4Honda66
5Lexus60

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