BEHR Mission, Vision & Values

BEHR Mission Statement

We will provide products of superior quality and value that best fulfill the needs of our consumers in all Masco Coatings Group market areas.We will achieve this purpose through an organization and a working environment that attracts the finest people, fully develops and challenges our individual talents, encourages our free and spirited collaboration to drive the business ahead and maintains our company's historic principles of integrity and "doing the right thing."Through the successful pursuit of our commitment, we expect The Coatings Group to achieve market leadership and profit positions in all product categories, and for our business, our team members, our shareholders and the communities in which we live and work to continue to prosper.