Jerry Needel — President of Everydayhero and General Manager of Everydayhero at Blackbaud

Mr. Jerry Needel has been President and General Manager at Everyday Hero Pty Ltd. since September 29, 2016. Mr. Needel serves as Chief Executive Officer of Longtail Strategies. Mr. Needel served as Senior Vice President at Indiegogo, Inc. and also served as its Vice President of Sales & Marketing since June 2014. He served as the Chief Operating Officer of NM Incite, LLC. Mr. Needel served as Senior Vice President of Client Services at Nielsen BuzzMetrics, Inc. He oversaw all client relationships and was responsible for the development of client research studies and marketing programs. He served as General Manager and Vice President of Client Services and Sales at Nielsen BuzzMetrics, Inc. (alternate name BuzzMetrics, Inc.). After BuzzMetrics was acquired by The Nielsen Company, Mr. Needel continued to run that business, including establishing a social-media focused joint venture between Nielsen and McKinsey & Company, where he served as Chief Operating Officer. He held a number of business leadership and general management roles at The Nielsen Company. He spent four years in multiple strategic roles at Scient (now SBI/Razorfish), a leading Internet consulting firm focused on improving the online and offline experiences of consumers. He led multiple project and client teams in the research, development and delivery of multi-million dollar interactive marketing and product development programs. Mr. Needel served on accounts including Kodak, BMG, GlaxoSmithKline, Intuit, CBS Sports, Fox News and Hilton. He is a digital marketing and social media veteran with deep experience scaling high-growth start-ups and disrupting long-established categories. Mr. Needel spearheaded the product and business development for an employee retention software solution targeted to the retail and food service verticals. He was also a Key Member of the Business Development organization at Scient, leading the team that built Scient's proposal development and lead generation processes. Mr. Needel was with the public relations department of Playboy EnterpDirecrises for three years, where he worked on a variety of communications, research and marketing initiatives. He also served with for CN Communications International. He serves as a Member of Advisory Board at Americord Registry LLC. Mr. Needel received a Bachelor of Arts in Marketing and Public Relations from Penn State University.