Clif Bar Claimed Company

Clif Bar was born on a bike. In 1990, Gary Erickson set off on a 175-mile bike ride. Exhausted and hungry, he realized he couldn’t take another bite of the energy bars he brought along. In that moment he now calls ‘the epiphany,’ he had the idea to make a better tasting energy bar. Guided by Five Aspirations – Sustaining our People, our Business, our Brands, our Community and the Planet – Clif Bar is a family- and employee- owned company that loves food. We believe that food provides health, joy and energy to do the things we are passionate about. The food we create is good for people and the planet. We believe that happy, healthy people create the best food. We want to help our people live the lives they want to live so we’ve created an environment where our people can grow and succeed both personally and professionally. read more

EMPLOYEE PARTICIPANTS: 40

TOTAL RATINGS: 280

CEO: Sally Grimes

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Clif Bar VP of Marketing Salary

The average Clif Bar VP of Marketing earns an estimated $215,412 annually, which includes an estimated base salary of $183,662 with a $31,750 bonus. Clif Bar's VP of Marketing compensation is $179 less than the US average for a VP of Marketing. VP of Marketing salaries at Clif Bar can range from $150,000 - $265,000.

The Marketing Department at Clif Bar earns $271 more on average than the HR Department.

Last updated 4 years ago.

$50k

$105k

$157k

$210k

$358k

$515k

$650k

$215,412

Average Compensation

$183,662: avg. base

$31,750: avg. bonus

VP of Marketing Salaries at Clif Bar

VPs of Marketing earn $24,210 more than Directors of Marketing.

Director of Marketing

$191k*

Senior Marketing Manager

$148k*

SEM Manager

$110k*

Data Analyst

$108k*

Marketing Manager

$108k

Content Manager

$106k*

Business Analyst

$100k*

Email Marketer

$92k*

Social Media Manager

$87k

Community Manager

$86k*

Copywriter

$85k*

Marketing Associate

$77k*

* estimated salary

Compensation at Clif Bar by Department

The Marketing Department averages $271 more than the HR Department, and $8,827 less than the Legal Department

Legal

$127,588 Avg. total comp.

+$9k

Marketing

$118,761 Avg. total comp.

$118,490 Avg. total comp.

-$271

VP of Marketing Compensation by Gender (All Companies)

The average female VP of Marketing at companies similar size to Clif Bar reported making $235,242, while the average male VP of Marketing at similar sized companies reported making $233,053.

VP of Marketing Compensation by Ethnicity (All Companies)

The average Caucasian VP of Marketing at companies similar size to Clif Bar reported making $237,803, while the average Hispanic or Latino VP of Marketing at similar sized companies reported making $188,927.

How VPs of Marketing at Clif Bar Rate Their Compensation

The majority of VPs of Marketing at Clif Bar believe they're compensated fairly. The vast majority (100%) of VPs of Marketing at Clif Bar are satisfied with their benefits. See more compensation ratings at Clif Bar

Do you believe you're paid fairly?

71% Yes

Are you satisfied with your Benefits?

100% Yes

100

See Clif Bar VP of Marketing Salaries by City

San Francisco

VP of Marketing Salaries at Similar Size Companies

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