DataXu Mission, Vision & Values
DataXu Mission Statement
In 2009, dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies and their advertiser clients, but also more personalized and more engaging for consumers. In 2018, dataxu remains a software company whose products help successful marketing professionals like you use data to improve advertising.
DataXu Vision Statement
Here at dataxu, we may be powered by data, but the truth is that we’re inspired by you. Your business challenges are what get us up every morning and keeps us going. Your wins are our wins. And your successes feel like our successes. We always strive to be even better, to help you and your business get even better, too. We believe that data, when analyzed, reported and applied with transparency and ingenuity, holds the power to take you and your clients further than ever before. We exist to help you use the power of data to create insights into your clients’ most important audiences, to connect with them more personally and with greater impact. In a world of walled gardens and opaque business practices, we offer unobstructed visibility into your markets, audiences and performance. And we’re laser-focused on helping you and your team solve tough business challenges by providing the data-backed confidence you need to demonstrate your achievements.
DataXu Values
- Customer Obsession
- Excellence
- Collaboration
- Innovation
- Trust
DataXu Employee Alignment
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
