Demandbase Culture | Comparably
Demandbase Claimed Company
The leader in Account-Based Marketing (ABM) offering the only comprehensive AI-enabled ABM platform. read more
EMPLOYEE
PARTICIPANTS
34
TOTAL
RATINGS
453

Demandbase Company Culture

Demandbase Culture

This score is derived from employee ratings & reviews
Choice Employer
A+
4.7/5

Top Rated Culture Dimensions

Demandbase CEO

Top 5%Top 5% of Similar Size Companies on Comparably
Gabe Rogol Demandbase's CEO
Gabe Rogol
92 /100

Diversity at Demandbase

Top 5%Top 5% of Similar Size Companies on Comparably
A+

Diverse employees at Demandbase have rated Perks And Benefits, Happiness, and Meetings as the highest categories they have scored

Women at Demandbase

Top 15%Top 15% of Similar Size Companies on Comparably
A-

Women at Demandbase have rated Perks And Benefits, Team, and Meetings as the highest categories they have scored

Demandbase eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 5%Top 5% of Similar Size Companies on Comparably

Recommend to a Friend?

80

Demandbase employees are 80% more likely to recommend Demandbase as a great place to work

83%Promoters
14%Passives
3%Detractors

Working at Demandbase

Working at Demandbase is rated highly by 34 employees, across various culture dimensions. Demandbase employees are most satisfied about CEO Rating, Compensation, and Environment categories, putting Demandbase’s culture in the Top 5% compared to similar sized companies on Comparably and in the Top 5% compared to other companies in San Francisco. See below in detail how working at Demandbase was rated by employees.

Overall Company Culture at Demandbase

A+

Overall Company Culture at Demandbase is rated A+

Last updated months ago

Top
5%

Demandbase ranks in the Top 5% of other companies on Comparably with 201-500 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 34 Employees

View Results
0
20
40
60
80
100
Sales
98
Sales98
Marketing
95
Marketing95
Engineering
94
Engineering94
HR
89
HR89

Demandbase Employee Reviews

Out of 69 Demandbase employee reviews, 100% were positive.

100%
0%
Positive Reviews100%
Constructive Feedback0%

Positive Reviews From Demandbase Employees

  • What are some of the best things about your team?
    Communication, Technical Skills, Understanding, Discipline, Flexibility
  • What did you like most about the interview process?
    Practical knowledge checking instead of Fixed pattern interview
  • What did you like most about the interview process?
    Meeting a variety of people in different roles.

Demandbase Company Information

Demandbase Company Overview

The leader in Account-Based Marketing (ABM) offering the only comprehensive AI-enabled ABM platform.

Demandbase was founded in 2007 and its current CEO is Gabe Rogol. Since its inception 19 years ago, Demandbase has grown to 278 employees.

Demandbase Mission, Vision & Values

Demandbase Mission & Values

WE ARE DEMANDBASE The only marketing cloud purpose-built for B2B TALK TO US This focus on helping marketers identify and target their most important accounts paved the way for the creation of the Account-Based Marketing category. Since then, we have continued to lead the way by helping marketers leverage innovative technologies to solve their greatest challenges and drive results.

Demandbase Vision Statement

Our success is based on three areas of focus: ) continue to expand and refine one of the largest B2B databases in the world, 2) never stop innovating our products and technology, and 3) always be an advocate for B2B marketers.

Headquarter680 Folsom Street, Suite 400
San Francisco, CA 94107
United States of America
Websitewww.demandbase.com
Founding Date2007
Tel(415) 683-2660
Company StatusPrivate
Jobswww.demandbase.com/company/careers/
Social Sites
  • View from our Seattle office
  • Demandbase on the road
  • Bike friendly offices
  • Conference room - SF office
  • Open spaces for collaboration in the SF office
  • Friday lunch at the SF office
  • Pride happy hour

Demandbase Employees

Demandbase has 278 employees. 34 employees at Demandbase have reviewed Demandbase across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 34 Demandbase employees give their leadership a grade of A+, or Top 5% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Demandbase are extremely happy with their total compensation at Demandbase, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Demandbase are extremely happy with their team. 34 Participants grade the quality of their coworkers an A+. The majority believe the meetings at Demandbase are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Demandbase believe the environment at Demandbase is positive. Most Participants believe the pace of work at Demandbase is comfortably fast. About 62% of the employees at Demandbase work 8 hours or less.

Overall, the employees at Demandbase are extremely happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

Joining Demandbase - Employee Onboarding

The prevailing opinion from employees about joining Demandbase is that the company was prepared on their first day. Demandbase employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Demandbase KPIs and OKRs

At Demandbase 100% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Demandbase's KPIs and OKRs is essential for its success. Out of 3 Demandbase employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 2 have said yes.

AnswerPercent
Yes67%
No33%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes100%
No0%
Are the KPIs/OKRs for your department clear?

Demandbase CEO & Leadership

Demandbase CEO - Gabe Rogol

Gabe Rogol Demandbase's CEO
92 /100

Demandbase’s CEO Gabe Rogol started in this role in 2019. Gabe’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably, and in the Top 5% compared to the CEOs of all other companies in San Francisco. Demandbase’s CEO is highly regarded especially by employees with 1 to 3 Years experience, Male employees, and employees with Over 10 Years experience. However, employees with 3 to 6 Years experience, employees in the HR department, and Female employees have a less favorable view of the CEO and believe there is room for improvement. Compared to Demandbase’s competitors, Gabe Rogol ranks right above Engagio CEO Jon Miller. Under Rogol’s leadership, Demandbase employee respondents are most happy about their Compensation and the company’s Environment. Professional Development and Office Culture are two areas, according to respondents, where Demandbase could stand to see real improvement.

Demandbase Leadership

The Demandbase Executive Team is rated an “A+” and led by CEO Gabe Rogol, Chief Revenue Officer Gabe Rogol, and Chief Marketing Officer Peter Isaacson

  • Gabe Rogol  CEO / President

    Gabe Rogol CEO / President

    Gabe Rogol serves as the CEO / President of Demandbase.

  • Gabe Rogol Chief Revenue Officer

    Gabe Rogol serves as the Chief Revenue Officer of Demandbase. Gabe started at Demandbase in Jul of 2018. Gabe currently... read more

  • Peter Isaacson Chief Marketing Officer

    Peter Isaacson serves as the Chief Marketing Officer of Demandbase. Peter started at Demandbase in Mar of 2014. Peter... read more

  • Wendy Chakrin Regional Vice President of Sales

    Wendy Chakrin serves as the Regional Vice President of Sales of Demandbase. Wendy started at Demandbase in Jan of 2018.... read more

  • Katie Layng Regional Vice President of Sales

    Katie Layng serves as the Regional Vice President of Sales of Demandbase. Katie started at Demandbase in Jul of 2017.... read more

  • Catie Coutinho Regional Vice President of Sales

    Catie Coutinho serves as the Regional Vice President of Sales of Demandbase. Catie started at Demandbase in January of... read more

  • Frank Matticola VP East Sales

    Frank Matticola serves as the VP East Sales of Demandbase. Frank started at Demandbase in September of 2014. Frank... read more

  • Milly Gadd Regional Vice President of Sales

    Milly Gadd serves as the Regional Vice President of Sales of Demandbase. Milly started at Demandbase in January of 2019.... read more

  • Chris Colman Sr Director, FP&A

    Chris Colman serves as the Sr Director, FP&A of Demandbase. Chris started at Demandbase in March of 2019. Chris... read more

Demandbase Salaries

How much does Demandbase pay?

How much do people at Demandbase get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Demandbase is $130,220, or $62 per hour, while the estimated median salary is $150,439, or $72 per hour.

At Demandbase, the highest paid job is a General Counsel at $297,594 annually and the lowest is an Admin Assistant at $44,376 annually. Average Demandbase salaries by department include: Business Development at $130,824, Product at $147,326, Marketing at $203,718, and Admin at $46,234. Half of Demandbase salaries are above $150,439.

25 employees at Demandbase rank their Compensation in the Top 5% of similar sized companies in the US (based on 77 ratings) while 24 employees at Demandbase rank their Perks And Benefits in the Top 5% of similar sized companies in the US (based on 26 ratings).

Last updated months ago.

1st Percentile
$79k
$79k1st Percentile
20th Percentile
$113k
$113k20th Percentile
40th Percentile
$150k
$150k40th Percentile
60th Percentile
$213k
$213k60th Percentile
80th Percentile
$284k
$284k80th Percentile
100th Percentile
$376k
$376k100th Percentile
$130,220*
Average Compensation
$150,439*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Demandbase Salaries by Department

Explore Demandbase Salaries

Diversity & Inclusion at Demandbase

Diverse employees at Demandbase score the company 89/100 across various culture categories, placing Demandbase in the Top 5% of companies on Comparably with 201-500 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Demandbase across various culture dimensions.

Ranked Culture the Highest

Women 98/100
Department - Sales
Men 94/100
Department - Engineering
Diverse Employees N/A/100

Ranked Culture the Lowest

Women 76/100
Tenure - 1 to 2 Years
Men N/A/100
Diverse Employees N/A/100

Demandbase Perks & Benefits

Health & Wellness

  • Life Insurance

Financial Benefits

  • 401K / Retirement Plan

Demandbase PTO

Demandbase's PTO and Vacation policy typically gives unlimited days off a year. Demandbase's benefits and PTO Package averages to represent a $1000 -$1500 cash value per month.

AnswerPercent
Flex Time100%
Vacation Policy0%
Office Meals0%
401k Contribution0%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes0%
No100%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo33%
$1500 - $2500/mo0%
$1000 -$1500/mo67%
$500 -$1000/mo0%
Less than $500/mo0%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Frequently Asked Questions regarding Demandbase

What is Demandbase address?

Demandbase location is at 680 Folsom Street, Suite 400

Who is the CEO of Demandbase?

Demandbase CEO is Gabe Rogol, their score by employees is 92

What is Demandbase eNPS?

The eNPS for Demandbase is 80

What is the salary for Sales Associate in Demandbase?

Sales Associate average salary in the US is 92k

What are the salaries in the HR in Demandbase?

The average salaries for HR in Demandbase is 112k

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