First Student Director of Marketing Salaries in Tyler, TX | Comparably
We Transport Growing Minds At First Student, we believe that education offers students and their families the foundation for productive and successful lives. We take great pride in our ability to support education by making sure children have safe, friendly and reliable transportation to and from school. read more
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First Student Director of Marketing Salaries in Tyler, TX

The average First Student Director of Marketing in Tyler, TX earns an estimated $194,981 annually, which includes an estimated base salary of $160,600 with a $34,381 bonus. First Student's Director of Marketing compensation is $48,750 more than the US average for a Director of Marketing. Director of Marketing salaries at First Student in Tyler, TX can range from $85,000 - $334,000.

In Tyler, TX, The Marketing Department at First Student earns $1,852 more on average than the Communications Department.

Last updated a month ago.

$66
$48k
$94k
$140k
$250k
$360k
$468k
$194,981
Average Compensation
$160,600
avg. base
$34,381
avg. bonus

Director of Marketing Salaries at First Student

In Tyler, TX, Directors of Marketing earn $3,267 more than Directors of Marketing.

Director of Marketing
$192k*
Senior Marketing Manager
$158k*
Global Marketing Manager
$152k*
Brand Manager
$115k*
Marketing Manager
$110k*
Marketing Operations
$107k*
Business Analyst
$87k*
Copywriter
$84k*
Marketing Associate
$74k*
SEO Specialist
$73k*
* estimated salary

Compensation at First Student by Department

In Tyler, TX, The Marketing Department averages $1,852 more than the Communications Department, and $5,944 less than the Sales Department

Sales
$102,771 Avg. total comp.
+$6k
Marketing
$96,827 Avg. total comp.
Communications
$94,975 Avg. total comp.
-$2k

Director of Marketing Compensation by Gender (All Companies)

The average female Director of Marketing at companies similar size to First Student reported making $189,407, while the average male Director of Marketing at similar sized companies reported making $200,398.

Director of Marketing Compensation by Ethnicity (All Companies)

The average Asian or Pacific Islander Director of Marketing at companies similar size to First Student reported making $212,319, while the average Caucasian Director of Marketing at similar sized companies reported making $185,770.

How Directors of Marketing at First Student Rate Their Compensation

The majority of Directors of Marketing at First Student believe they're compensated fairly. The majority (32%) of Directors of Marketing at First Student are not satisfied with their benefits. See more compensation ratings at First Student

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