First Student Digital Marketing Manager Salary | Comparably
We Transport Growing Minds At First Student, we believe that education offers students and their families the foundation for productive and successful lives. We take great pride in our ability to support education by making sure children have safe, friendly and reliable transportation to and from school. read more
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First Student Digital Marketing Manager Salary

The average First Student Digital Marketing Manager earns an estimated $113,639 annually, which includes an estimated base salary of $98,541 with a $15,098 bonus. First Student's Digital Marketing Manager compensation is $25,568 more than the US average for a Digital Marketing Manager. Digital Marketing Manager salaries at First Student can range from $43,000 - $300,000.

The Marketing Department at First Student earns $1,852 more on average than the Communications Department.

Last updated a month ago.

$25k
$44k
$63k
$82k
$155k
$230k
$300k
$113,639
Average Compensation
$98,541
avg. base
$15,098
avg. bonus

Digital Marketing Manager Salaries at First Student

Digital Marketing Managers earn $3,244 more than Marketing Managers, and $1,348 less than Brand Managers.

Director of Marketing
$192k*
Senior Marketing Manager
$158k*
Global Marketing Manager
$152k*
Brand Manager
$115k*
Marketing Manager
$110k*
Marketing Operations
$107k*
Business Analyst
$87k*
Copywriter
$84k*
Marketing Associate
$74k*
SEO Specialist
$73k*
* estimated salary

Compensation at First Student by Department

The Marketing Department averages $1,852 more than the Communications Department, and $5,944 less than the Sales Department

Sales
$102,771 Avg. total comp.
+$6k
Marketing
$96,827 Avg. total comp.
Communications
$94,975 Avg. total comp.
-$2k

Digital Marketing Manager Compensation by Gender (All Companies)

The average female Digital Marketing Manager at companies similar size to First Student reported making $109,439, while the average male Digital Marketing Manager at similar sized companies reported making $120,803.

Digital Marketing Manager Compensation by Ethnicity (All Companies)

The average Asian or Pacific Islander Digital Marketing Manager at companies similar size to First Student reported making $125,780, while the average African American/Black Digital Marketing Manager at similar sized companies reported making $104,984.

How Digital Marketing Managers at First Student Rate Their Compensation

The majority of Digital Marketing Managers at First Student believe they're compensated fairly. The majority (32%) of Digital Marketing Managers at First Student are not satisfied with their benefits. See more compensation ratings at First Student

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