Fresh Direct Competitors | Comparably
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Fresh Direct Claimed Company
FreshDirect is an online grocer that delivers fresh food to residences and offices in the NY metropolitan area. read more
EMPLOYEE
PARTICIPANTS
84
TOTAL
RATINGS
698
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Fresh Direct Competitors

Fresh Direct competitors include Instacart, Innit, Good Eggs, Peapod and Meijer. Fresh Direct ranks 1st in Customer Service Score on Comparably vs its competitors. See below how Fresh Direct compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
4th
eNPS Rank
3rd
Gender Rank
2nd
Diversity Rank
2nd
Product Quality
2nd
NPS Rank
3rd
Pricing Rank
3rd
Customer Service
1st

See Fresh Direct Culture vs Competitors:

Fresh Direct Competitors
RankCompanyScore
1Instacart86
2Innit81
3Good Eggs69
4Fresh Direct64
5Peapod63
6Meijer59

Fresh Direct Competitors at a Glance

CEO Ratings Comparison

Fresh Direct's CEO Score Ranks 4th

63 Employees at Fresh Direct rate David McInerney a 66 out of 100, which ranks them 4th below Innit's CEO,Kevin Brown. Last rating was months ago.

  1. 1st
    Chris Rogers Instacart's CEO
    Chris Rogers
    Instacart
    87
    out of 100

    355 Employees at Instacart rate Chris Rogers a 87 out of 100, which ranks them 1st out of Fresh Direct's competitors. Last rating was months ago.

  2. 2nd
    Bentley Hall Good Eggs' CEO
    Bentley Hall
    Good Eggs
    79
    out of 100

    12 Employees at Good Eggs rate Bentley Hall a 79 out of 100, which ranks them 2nd out of Fresh Direct's competitors. Last rating was months ago.

  3. 3rd
    Kevin Brown Innit's CEO
    Kevin Brown
    Innit
    70
    out of 100

    4 Employees at Innit rate Kevin Brown a 70 out of 100, which ranks them 3rd out of Fresh Direct's competitors. Last rating was months ago.

  4. 4th
    David McInerney Fresh Direct's CEO
    David McInerney
    Fresh Direct
    66
    out of 100
  5. 5th
    Jennifer Carr Smith Peapod's CEO
    Jennifer Carr Smith
    Peapod
    66
    out of 100

    15 Employees at Peapod rate Jennifer Carr Smith a 66 out of 100, which ranks them 5th out of Fresh Direct's competitors. Last rating was months ago.

  6. 6th
    Rick Keyes Meijer's CEO
    Rick Keyes
    Meijer
    61
    out of 100

    1224 Employees at Meijer rate Rick Keyes a 61 out of 100, which ranks them 6th out of Fresh Direct's competitors. Last rating was 3 days ago.

CEO Ratings Comparison
RankCEOCompany Score
1Chris RogersInstacart87
2Bentley HallGood Eggs79
3Kevin BrownInnit70
4David McInerneyFresh Direct66
5Jennifer Carr SmithPeapod66
6Rick KeyesMeijer61
Product Quality Score Comparison

Fresh Direct Ranks 2nd in Product Quality Score

68 Customers rate Fresh Direct's Product Quality Score a 3.5/5, which ranks it 2nd against its competitors, below Meijer.

  1. 1st
    Meijer
    3.5 / 5
  2. 2nd
    Fresh Direct
    3.5 / 5
  3. 3rd
    Good Eggs
    3.3 / 5
  4. 4th
    Instacart
    2.7 / 5
  5. 5th
    Peapod
    2.1 / 5
Product Quality Score Comparison
RankCompany Score
1Meijer70
2Fresh Direct70
3Good Eggs66
4Instacart55
5Peapod42
NPS Comparison

Fresh Direct Ranks 3rd in Net Promoter Score

79 Customers rate Fresh Direct's Net Promoter Score a 3, which ranks it 3rd against its competitors, below Meijer. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Fresh Direct to a friend?”.

  1. 1st
    Good Eggs
    11
  2. 2nd
    Meijer
    7
  3. 3rd
    Fresh Direct
    3
  4. 4th
    Instacart
    -24
  5. 5th
    Peapod
    -65
NPS Comparison
RankCompany Score
1Good Eggs11
2Meijer7
3Fresh Direct3
4Instacart-24
5Peapod-65
Pricing Score Comparison

Fresh Direct Ranks 3rd in Pricing Score

59 Customers rate Fresh Direct's Pricing Score a 3.2/5, which ranks it 3rd against its competitors, below Meijer.

  1. 1st
    Good Eggs
    3.4 / 5
  2. 2nd
    Meijer
    3.3 / 5
  3. 3rd
    Fresh Direct
    3.2 / 5
  4. 4th
    Instacart
    2.5 / 5
  5. 5th
    Peapod
    2.1 / 5
Pricing Score Comparison
RankCompany Score
1Good Eggs69
2Meijer67
3Fresh Direct65
4Instacart51
5Peapod42
Customer Service Comparison

Fresh Direct Ranks 1st in Customer Service

55 Customers rate Fresh Direct's Customer Service a 3.3/5, which ranks it 1st against its competitors.

  1. 1st
    Fresh Direct
    3.3 / 5
  2. 2nd
    Meijer
    3.2 / 5
  3. 3rd
    Good Eggs
    3.2 / 5
  4. 4th
    Instacart
    2.5 / 5
  5. 5th
    Peapod
    2 / 5
Customer Service Comparison
RankCompany Score
1Fresh Direct66
2Meijer65
3Good Eggs65
4Instacart50
5Peapod41
Overall Culture Score Comparison

Fresh Direct Ranks 4th in Overall Culture Score

84 Employees rate Fresh Direct's Overall Culture a 64/100, which ranks it 4th against its competitors, below Good Eggs. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    Instacart
    86 / 100
  2. 2nd
    Innit
    81 / 100
  3. 3rd
    Good Eggs
    69 / 100
  4. 4th
    Fresh Direct
    64 / 100
  5. 5th
    Peapod
    63 / 100
  6. 6th
    Meijer
    59 / 100
Overall Culture Score Comparison
RankCompany Score
1Instacart86
2Innit81
3Good Eggs69
4Fresh Direct64
5Peapod63
6Meijer59
eNPS Comparison

Fresh Direct Ranks 3rd in Employee Net Promoter Score

66 Employees rate Fresh Direct's Employee Net Promoter Score a -7, which ranks it 3rd against its competitors, below Innit. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Fresh Direct to a friend?”.

  1. 1st
    Instacart
    62
  2. 2nd
    Innit
    34
  3. 3rd
    Fresh Direct
    -7
  4. 4th
    Meijer
    -24
  5. 5th
    Good Eggs
    -25
  6. 6th
    Peapod
    -31
eNPS Comparison
RankCompany eNPS
1Instacart62
2Innit34
3Fresh Direct-7
4Meijer-24
5Good Eggs-25
6Peapod-31
Gender Score Comparison

Fresh Direct Ranks 2nd in Gender Score

6 Employees rate Fresh Direct's Gender Score a 69/100, which ranks it 2nd against its competitors, below Instacart. The Gender Score tracks how positively women rate their experience at Fresh Direct.

  1. 1st
    Instacart
    86 / 100
  2. 2nd
    Fresh Direct
    69 / 100
  3. 3rd
    Meijer
    60 / 100
  4. 4th
    Peapod
    59 / 100
Gender Score Comparison
RankCompany Score
1Instacart86
2Fresh Direct69
3Meijer60
4Peapod59
Diversity Score Comparison

Fresh Direct Ranks 2nd in Diversity Score

7 Employees rate Fresh Direct's Diversity Score a 71/100, which ranks it 2nd against its competitors, below Instacart. The Diversity Score tracks how positively diverse employees rate their experience at Fresh Direct.

  1. 1st
    Instacart
    84 / 100
  2. 2nd
    Fresh Direct
    71 / 100
  3. 3rd
    Meijer
    57 / 100
Diversity Score Comparison
RankCompany Score
1Instacart84
2Fresh Direct71
3Meijer57
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