Fullscreen, Inc FAQs

Question 1. I am a U.S. individual or I represent a U.S. company. Do I need to give you my tax information?

Answer.Fullscreen requires all U.S. payees, including non-profit and tax-exempt organizations, to fill out the necessary tax information through our Creator Platform. You will be required to provide your U.S. tax identification number.

- Your nine-digit federal tax identification number is your Social Security Number (SSN),

- Employer Identification Number (EIN), or

- Individual Tax Identification Number (ITIN)

Question 2. I am a non-U.S. individual or I represent a non-U.S. company. Do I need to give you my tax information?

Answer. Fullscreen requires all non-U.S. payees to provide valid taxpayer identification information to certify your non-U.S. status by completing IRS Form W-8.

Question 3. What name should I provide on my tax form?

Answer. You should provide the name of the individual or organization that will report the income on an income tax return.

If you are completing the information as an organization, use the name as it appears as follows:

- Trust The name as it appears on the trust deed

- Partnership The name as it appears in the partnership agreement

- Corporation The name as it appears in the certificate of incorporation, or other legal document that formed the corporation

- Other- The name as it appears on the legal document that formed the entity

Note:You are not a “partnership” merely because you are a Partner at Fullscreen.

Question 4. What is a U.S. Tax Identification Number (EIN or SSN)?

Answer. A U.S. Tax Identification Number (TIN) is issued by the IRS and can be a Social Security Number (SSN), Individual Taxpayer Identification Number (ITIN), or Employer Identification Number (EIN). For U.S. persons, this is typically an SSN (generally for individuals) or EIN (generally for companies). For non-U.S. persons, this may be an ITIN (generally for individuals) or EIN (generally for companies). For more information on tax identification numbers, please consult your tax advisor.

Question 5. What is a Foreign Tax Identification Number (FTIN)?

Answer. A. A foreign tax identification number is issued by your local tax authority and is used for income tax reporting purposes. Canadian individuals, for example, are given a Social Insurance Number. If your local tax authority does not issue an income tax identification number, a U.S. TIN must be provided if you wish to claim a reduced rate of withholding tax under a tax treaty. For individuals claiming treaty benefits, this is an ITIN. For non-individuals claiming treaty benefits, this is an EIN. You can apply for an ITIN or EIN with the IRS.

Question 6. Why does my tax information show as invalid?

Answer. Fullscreen does not have insight into the details about why information is invalid, but here are some common examples:

- Misspelling your name, not including your middle initial or middle name, or entering an incorrect Tax Identification Number (TIN) may cause tax identity information to not match IRS records.

- Use the name and TIN that appear on your Social Security card [SSN], CP565 notice [ITIN], or CP575A notice [EIN], if applicable.

- If you are providing an EIN, use the name that appears on the top line of the address header on your CP575A notice from the IRS if you are providing a business name.

Question 7. How do you determine the rate of withholding tax, if any?

Applicable to non-U.S. Payees only

Answer.The U.S. IRS requires Fullscreen to collect up to 30\% from payments issued to non-U.S. persons who receive certain payments.Please note, this withholding tax is applicable only to US sourced revenue. Any applicable withholding tax will automatically be deducted from your payment(s).

You may be eligible for a reduced rate of U.S. withholding tax under certain circumstances. For example, if your country of permanent residence has an income tax treaty with the U.S. The list of tax treaty countries and applicable rates can be found in IRS Publication 515.

A W9 is a form that all US citizens (and legal US residents) must fill out in order to be paid the revenue you earn through your Fullscreen partnership. This form is required by the United States government in order to collect tax information, and is completely encrypted to protect your information.

Interact with our Facebook and Twitter pages to help with the visibility of your channel:

http://www.twitter.com/fullscreennet

http://www.facebook.com/fullscreeninc

http://instagram.com/fullscreen_inc

However, the best promotion you can do is making your channel’s metadata as strong as possible so potential fans can find your content through search and recommendations. You can see Fullscreen’s recommendations for SEO here: https://support.fullscreen.net/hc/en-us/articles/201815034-How-can-I-grow-my-channel-

Any video that contains copyrighted material can be claimed or removed by the copyright owner. If your videos contain content that isn't yours, it's best if you remove it before action is taken against it.

If a video has already received a copyright strike, removing the video willnot remove the strike.

For more on copyright strikes, please visit Copyright Strike Basics in the YouTube Help Center.

Copyright strikescan arise for several reasons. If you uploaded content that another publisher owns(such as a video clip or a song clip)without the publisher's permission, they have the right to request that YouTube remove it.

In some cases, YouTube's system will mistakenly remove a video even if you have full rights to it. If you believe you own100\%of the video that was taken down, or if you have written permission to include copyrighted material within the video, you can file a counter notification with YouTube.

Be sure to read the instructionsverycarefully! Filing a false counter notification can cause your YouTube account to be terminated or even result in legal action against you.

For more information about copyright strikes, YouTube has several articles covering the basics.

If you find that someone else has stolen one of your videos and uploaded it to YouTube, you can now submit a claim to Fullscreen. We’ll deal with it directly and win you the stolen revenue you deserve.

How it works

To quickly claim your stolen content, just provide us the following information via our Content Protection app.

Link to your original video:What’s the URL for your 100\% original video?

Link to the stolen copy:What’s the URL of the stolen copy of your content?

Timecode:When (in terms of hours:minutes:seconds) does your content appear in the stolen video? (If it’s the entire video, enter 00:00:00.)

Policy:What action do you want Fullscreen to take on the stolen content? (In most cases, you’ll want to monetize so you can grow your earnings.)

Monetize:Earn money from any views the stolen video gets.

Track:Keep track of all views of the stolen video within your YouTube analytics.

Block:Keep the stolen video from being viewable on YouTube.

Strike:Report the stolen video (and the uploader) to YouTube.

How much you'll earn

There’s no easy answer. Your potential earnings from monetizing stolen content depend on various factorsviews, retention, and so on. Just know that once your stolen video is monetized, the revenue it earns will appear in your monthly earnings statement. Cha-ching!

Which content you can claim

When you’re about to file a claim, please keep the following tips in mind:

The stolen contentmustbe 100\% your work! Even if you’re claiming a portion of a video, that portion must be 100\% your own original creation.

The contentmustbe visual. At this time, wecannotclaim videos that have stolen only your audio.

Youcanclaim gameplay video, butit must be undeniablyidenticalto your original video (i.e., must have your audio / lower third / graphic).

Donottry to claim videos that do not contain your work. Submitting multiple false claims may restrict your access to the Creator Platform.

How long do claims take to process?

Depending on the amount of claims that are submitted, it can take up to 72 hours to receive an answer.

What is a parody?

Please note:This article should not be interpreted as legal advice, nor should it be interpreted as creating any kind of attorney-client or legal advisor relationship. You shouldnotrely upon the legal information or opinions provided, and you should consult with your personal legal advisor. You are solely responsible for any legal decisions or actions you take or omissions you commit.

Parodyis a specific application of the fair use doctrine that allows people to reuse an original copyrighted work without infringing on the content owner's copyright if they do so in a transformative manner to poke fun at or comment on the original work itself. Like any other instance offair use, you have to applythe four factors. Read the article on fair use.

Several court cases have interpreted and found parodies to be fair use. One of the earliest cases was Campbell v. Acuff-Rose Music, Inc., which allowed the band 2 Live Crew to use Roy Orbison’s lyrics from the song “Oh, Pretty Woman.” In 1994, the US Supreme Court ultimately ruled in favor of 2 Live Crew since they felt that the band was using the song's lyrics in a way that poked fun at Orbison's original copyrighted work.

However, other court cases have ruledagainstothers who believed their works to be parodies. For example, the toy company GoldieBlox thought they were fairly engaging in parody by using the Beastie Boys' song "Girls" in a viral video ad. But in 2014 GoldieBlox wound up having to pay a settlement to the Beastie Boys and issue a public apology.

How does this matter for YouTubers? If you're doing a parody of an original work, that parody must be "transformative" and either poke fun at the original copyrighted work or offer commentary on it. But as you can see, whether a work constitutes a parody is a very difficult analysis, so you should be careful and thoughtful before assuming that your work would be treated as a parody.

Creative Commons (CC) is a public nonprofit organization that seeks to make the sharing of creative material a bit easier. They build off of existing copyright laws by creating available licenses that creators of intellectual property can apply. CC has created several different license types that you can both use and/or apply to content you create.

CC licenses are a fantastic step forward in how copyright laws get applied. They make it simple and clear whether the original content creator is okay with you using their song, picture, or video clip in your own creation. If you find a piece of intellectual property that you’d like to use, and it has a CC license applied to it, just be sure you read the entire license and understand what it allows for.

Some licenses allow you to make money and some don’t. If you need help understanding the provisions allowed by the CC license, pleasevisit the Creative Commons website for reference.

Often, the toughest part of being a content creator is coming up with ideas for new videos, especially if you aren’t a regular uploader. One thing common to the top online video creators: their content iscurrent. Whether it’s celebrity talk, big events, or political news, touching on trends is a sure way to grow your channel.

Discovering trends

Unless you’re living under a rock, you’re probably aware of at least a few trends. But to really capture what the rest of the world is tuning in to right now, here are a few places to start.

TWITTER AND FACEBOOK

Both social networks display currently trending topics in the sidebarin some cases you can update it to focus on a specific city, state, or country. Clicking on a trending topic will typically show you the top posts that are being talked about by the users of each network.

“Frozen” text effect

Twitter’s trending topics

Facebook’s tending topics

In most cases, the trends on Facebook and Twitter are updated in real time, focusing on events that are occurring at the very moment you’re logged on. If you’re a spontaneous uploader, creating content around these trends can give you an edge on your fellow YouTubers!

GOOGLE

The best place to find out what people are searching for is . . . the place people are searching! Google provides a fantastic service called Trends thathighlights what’s trending now and what was trending in the past. If you don’t come across a currently trending subject that catches your interest, check out what was trending previously. There’s a good chance audiences the world over are still searching for those terms.

Unlike Twitter, Google Trends lets you focus in on the categories you’re interested in to see what’s trending on a more specific level. This is great if you cover niche topics like sports, travel, or science.

Planning ahead

Some trends come out of the blue (like news and current events), but many are predictable! If you want to get your videos as much attention as possible, plan them out around topics that’ll likely trend at some point in the future. For example:

The release of a big movie

The public launch of a hyped video game

The season finale of a hit TV show

A sports championship

An election or other big public event

You could plan any of the above examples in advance and release them when the event occurs. And many websites list out upcoming events! IMDB has a section on movies that are set to be released, and IGN has a similar section for video games.

Putting trends to use

Creating content around topics that are currently trending can drastically boost your search visibility and viewership. Even though these will be highly competitive search terms, with hundreds of thousands of people performing searches on a daily basis, you’re bound to be seen! As with any newly trending topic, the earlier you jump on the bandwagon, the better your content will perform.

DON’T FORGET ABOUT META!

When it’s time to upload your newly created video, make sure you’re including the trending keywords in your title, description, and tags.Including the same keywords in all three locations can greatly heighten the chances that your content will be found. *Special note: Do not listtags in your description field. Doing so can lead to suspension or termination of your channel.

Tackling comebacks

Even if you’ve previously covered a topic, you can bring it back to life later if it makes future news. For example, when I released my Photoshop tutorial on the, it did very well at the beginning, then leveled out, as expected.

But when the Oscars came around, I saw a spike in views due to Frozen’s success. Some of those views came organically through increased search activitybut I also made sure to share the video across social media, knowing that the movie was fresh in people’s minds. Covering topics that have the potential of making a comeback can help keep your viewership strong.

Engage your audience

Talking about trending topics is one thing, but engaging your audience can help grow your channel even further. The more your audience is engaged, the higher the chance your videos will be viewedand the more likely people will subscribe.

One simple way to get people to engage is to ask questions and encourage subscribing.

“What do you think about XYZ? Leave your comments down below!”

“Make sure to subscribe to keep up to date with future content!”

Directing your audience to chime in on a subject is a proven way to boost engagement significantly.

Don’t forget to share!

As with all trending topics, there’s bound to be heavy attention across social media and on forums. When sharing your video, here are a few tips to help drive viewership:

Take note of hashtags.If the topic of your video is trending, include any relevant hashtags in your Tweets and status updates.

Spread out your updates throughout the day.Spamming your followers all at once can annoy them.

Post on forums, but don’t spam.It’s okay to include your video within threads. But keep it relevant to the subject, and limit the number of times you share your content.

Join communities.Many social networks, like Facebook and Google+, have groups or communities dedicated to specific topics. Feel free to join and share your contentbut remember, no one likes a spammer!

Top online video creators know that strongmetadatathe information you upload alongside your YouTube videois essential to getting your videos seen and growing your fan base. We’ve already covered titles and descriptions, and now it’s time fortags.

Video tags aren’t as important on YouTube as they’ve been in the past, but they’re still key to your SEO strategy. It’s a good idea to include both short- and long-tailedkeywordsin your tags that focus in on the topic(s) of your videos. Here are a few examples.

Short-tailed:Android, Samsung, Galaxy, Unboxing

Long-tailed:Samsung Galaxy S5, Android Phone, Android 4.3

The order of your tags doesn’t matter! Google and YouTube treat all tags the same.

WHY SO LONG?

With so much new content uploaded to YouTube every day, many of the short-tailed keywords get flooded with results. Including more specific, long-tailed keywords can improve your chances in search results.

Fewer people search for long-tailed key phrases, but those people typically know exactly what they’re looking for. Having your content appear toward the top of those results is usually better than having your content appear farther down in a more general short-tailed search.

BRAINSTORMING

If you’re having trouble thinking up longer keywords, think of how you yourself would perform a Google search on the topic that you’re covering in your video. What search phrases would you type into Google or YouTube?

You can even use Google’s auto-complete feature to your advantage. Just start typing your topic and see what else people are searching for!

Google Keyword Planner

PLANNING OUT YOUR KEYWORDS

If you really want to nail down some successful keywords, consider using the(which requires an AdWords account) to get a sense for which keywords have high competition, and which ones are easier to rank with.

We’ll look at the Keyword Planner in a future post. In the meantime, think about your tagging strategy for your next video upload!

IMPORTANT ADDITIONAL NOTES

Never place tags in the description field of your videos. Doing so can get your channel flagged for violating YouTube's policy against spam and possibly result in termination.

Do not make changes to metadata (like tags) for any existing videos that you find to be performing well. Changing metadata on existing videos will cause YouTube's algorithm to reindex your videos and possibly lose their current rank. Only change metadata on videos that you find to be drastically underperforming (just keep in mind that the changes could result in fewer views in the near term).

s any video creator knows, the first thing YouTube asks you to do when you upload a video is to set a title, description, and tags. We’ve already covered titles and today we’ll cover descriptions, which are key to both engaging viewers and boosting your search rankings.

Yourvideo descriptionshould provide a detailed overview of the video’s contentnot only to help viewers understand what they’ll be watching, but also because it plays a huge role in search engine optimization (SEO).

Once you’ve nailed down a firm keyword or keywords (which should also appear in the title), try to include the keyword at the beginning of the description. For example:

Video title:Samsung Galaxy S5UNBOXING | John’s Tech Reviews

Description:“Today, I’m unboxing theSamsung Galaxy S5to take a look at the latest Android phone on the market. During this video you’ll hear my first impressions on how the phone feels and functions, and we’ll explore some of the changes to Android 4.3, KitKat.”

As you can see in this example, the keywordsSamsung Galaxy S5appear in both the title and the description, and description outlines the contents of the video for both viewers and search engines.

Put the most important parts of your description up front. Do a quick Google search to see how much of a YouTube video’s description is visible, and plan accordingly.

Keep your main keyword(s) as close to the beginning of the description as possible.

Include any other relevant keywords from your video that viewers may also search.

BRANDING YOUR DESCRIPTION

In your description, it’s also a good idea to brand your videos by includinglinksto other places where your viewers can find you around the web. Many viewers will discover your content via sources outside YouTube: your website, Facebook, Twitter, a subscribe link, and so on.

Adding this social media info to your video description will help with SEO, inform your viewers what the video is about, and tell them where they can find further updates. For example:

“Today, I’m unboxing the Samsung Galaxy S5 to take a look at the latest Android phone on the market. During this video you’ll hear my first impressions on how the phone feels and functions, and we’ll explore some of the changes to Android 4.3, KitKat.

See other unboxings:[Playlist link]

More from John’s Tech Reviews:

Subscribe on YouTube:[Subscribe link]

Website:[Personal website link]

Facebook:[Fan page link]

Twitter:[Twitter link]

Google+:[Google+ profile link]

DISCLAIMERS:

Editing the descriptions on your existing videos may affect their placement in search engines, resulting in a drop of views for several weeks until the video(s) rank again. So edit carefully!

It’s against YouTube’s terms of service to include misleading information or just blocks/lists of keywords anywhere in your description. This can result in the suspension of your account.

When uploading to YouTube, your video’stitleis one of the first things a potential viewer will see. Like a great booktitle, your video title needs to intrigue viewers instantly and make them eager to watch.Let’s take a look at a few strong practices to attract viewers and help your video rise to the top in the search engine rankings.

INCLUDE YOUR KEYWORDS!

When thinking up an effective title, keep the subject of your video in mind. Focus onkeywordsand include them in the description and tags as wellthat’ll help with search visibility (which we’ll touch on in upcoming articles).

For example,if creating an unboxing video on theSamsung Galaxy S5, use “Samsung Galaxy S5”as your main titlekeywordand don’t forget to include it in the description and tags too.

KEYWORDS FIRST!

The first few words of your video’s title are the most importantthey tellboth viewersandsearch engines what the video is about.Once you’ve settled on the target keywords, put themvery close to the beginning of your title.

Do:Samsung Galaxy S5 Unboxing | John’s Tech Reviews

Don’t:John’s Tech Reviews | Samsung Galaxy S5 Unboxing

Why is it so important for yourkeywords to come at the beginning of a title? Mostpeople read left to right, so you’ll want the main keywords on the left. Plus, if you have a long title, YouTube may cut off the end of it, leaving the viewer unsure what the video is about.

TO CAPITALIZE OR NOT TO CAPITALIZE?

Some video creators go crazy using all caps in their titles. Though this may certainly attract some viewers’attention, it may annoy others and deter themfrom clicking on the video. If you do want to capitalize the title, consider capitalizing only the key focus words.For example:

Samsung Galaxy S5 UNBOXING | John’s Tech Reviews.

EXCLUSIVE: Samsung Galaxy S5 First Look

PUT IT TO USE

You can apply thesetips to both newandexisting videos. Keep in mindthat if you go back and change the titles of older videos, it may take a few days to update in search resultsand during that time, you may see a temporary drop in views. But with proper titling, you’ll likely see the videos perform much betterin the long run.

We're sorry to hear that!YouTube has an internal process which determines whether the owner of the channel initiated the invalid clicks. No worries if you're not doing so.

YouTube is enabling live streaming for all partners whose accounts are in good standing (no copyright, content ID, or community strikes). You may or may not have the feature yet, but you can check using the process below.

Log into your YouTube account.

Click on your YouTube username in the upper right-hand corner. SelectSettingsfrom the drop down menu.

Click on View Additional Features

On the screen that appears, look for Live Streaming and click Enable if it shows you are eligible for the feature (see screenshot below). If it shows you are not eligible, please review YouTube's current restrictions on live streaming.

YouTube may also prompt you to enter a phone number through which they will email you a confirmation code first. If it does, just follow the prompts (this step may not occur though; nothing wrong if it doesn't).

here

*Please keep in mind this is a feature provided directly from YouTube and not supported by the help desk at Fullscreen. For questions or help using YouTube Live, please reference YouTube support directly.

External annotations can be disabled by YouTube if there's been a recent community or copyright strike. If that's not the case with your channel, you can verify that your associated website still shows as accurate under the Advanced option of your Channel Settings http://www.youtube.com/account_channel_advanced. If the site shows there is correct, then you would need to verify that the html file that you are required to download still shows in the root directory of your associated website.

If you need to verify your associated website or upload the HTML for the first time, follow the steps below:

1. Log in to your YouTube account.

2. Click on Video Manager.

3. Under Channel Settings, click on "Advanced"

4. Under "Associated Website" enter the URL of the website you would like to associate and download the html file.

5. Upload the file into the root folder of your website.

6. Verify under the "Associated Website" section.

If you have further questions, please refer to YouTube's product support forums for assistance.

Please go to YouTube's account recovery page and follow the instructions.

If that fails, click on the following link and choose "My YouTube Account has been hijacked or hacked" from the "Please select the issue you're experiencing" section: YouTube Account Trouble.

If YouTube does not respond or declines your request, then the channel would not be recoverable.

You would want to report this issue directly to YouTube on their technical support forums. It 's best to search for the issue on YouTube's forums first to see if the problem has already been posted by another partner.

Below you will find some common best practices to ensure your videos are optimized for discoverability and to help you convert the maximum number of viewers to actual subscribers of your channel.

Video SEO Tips

Place high volume search terms (things people are looking for that are related to your video) near the beginning of the title. So if someone had a video of Justin Beiber signing autographs, they would want to title it "Justin Beiber Signs Autographs" not "Autograph Signing by Justin Beiber."

Only use tags that are relevant to the content of your video. If YouTube's algorithm detects too many unrelated tags in a video, it can have a detrimental effect on your ad revenue. Also, do not place tags in your description field (doing so can result in a community strike against your channel).

YouTube ranks channels higher that are actively engaged in the community -- so watching a lot of videos, leaving comments, and subscribing to other channels not only prompts others to check out your work, but YouTube's algorithm also sees your higher activity and bumps up your channel's ranking as well. Avoid leaving comments that directly ask others to check out your channel though. Just leave positive feedback on videos you genuinely like. Others will be much more likely to check out yours as a result.

“Sharability” is a quality in videos in which something is done that viewers don’t find elsewhere. Even if you’re not doing something new, do it with some kind of unique take, perspective, or twist that makes it more likely viewers will want to pass the video along to others.

Audience retention (how long someone watches your videos) is the metric YouTube is leaning more heavily on lately when ranking channels. You can access Audience Retention at the video level by clicking on the View More Stats button when viewing one of your vids. You can also find your channel's overall retention rank by clicking the Analytics button and then selecting Audience Engagement. You'll see a list of your most recent vids and individual watch time percentage under that chart. Whatever vids chart highest in watch time, make a note of what you may be doing differently on those and do that more. Continuing to do that over time can also help your earnings.

Use annotations to keep viewers engaged on your channel. Check out YouTube's help page to learn how to use this great feature.

Upload frequently. For best results, at least twice a week. If possible, 3 times a week. We know that's not easy. But "easy" was never part of the deal :)

And last, but by no means least: Make great videos that people want to watch. The rest, as they say, will take care of itself.

Content creators are always tweaking the information of their videos (titles, tags, descriptions, and so on). In some cases, you may want to update this information on multiple videos at oncebut editing each one individually can take quite a bit of time. YouTube now allows you to update certain information for multiple videos at once.

From your video manager, select the videos that you want to update by clicking the checkboxes to the left.

If you wish to editallof your videos at once, click the top most checkbox, then chooseSelect all your videos.

When your videos are selected, click on theActionsbutton at the top, then chooseAdvancedto see all the information that can be edited. (If you chose all videos, theAdvancedlist will appear automatically.)

One reason you might want to bulk-update your videos is to add a new tag to all of them. For example, say you analyzed your traffic sources and discovered that viewers were finding your videos after searching for your full name. You might want to add your full name as a tag.

Selecting theTagsoption will give you a few choices: Append, Set to, and Remove.

Append:Adds the new tag to the end of each video's current tags.

Set to:Replaces the current tags with the new ones.

Remove:Removes the entered tag(s) from the selected video(s).

In this case,Appendwill allow you to add your name as a tag to all your videos.

*IMPORTANT NOTE: As a general rule of thumb: If you are happy with a video's current performance, DON'T change anything.Changing metadata (like title, description, and/or tags) can result in lower views if YouTube has already found your video to be of value to viewers.

No!YouTube has very strict guidelines about purchasing views, likes, and subscribers. If YouTube detects any of this activity, they can andwillshut down your account permanently.

Aside from being against YouTube's terms of service, purchasing views, likes, and subscribers adds no benefit to your videos or account. YouTube's new algorithms can detect whether or not a view is originating from a real person. YouTube will discount any views that it determines to be fake, and that can have a negative effect on your search rankings and earnings.

Analyticsanddemographicscan play a big part in growing your audience. At first glance, they may simply look like charts to show you who's viewing your content and where they're located. But they can also serve as a vital marketing tool.

Demographics in YouTube Analyticsare focused on audience age, gender, and location.These charts can help you target your efforts and know which market you should try to capture.

Captions for YouTube

Who’s watching?

In the image above, 72\% of viewers are male, while only 28\% are female. And a good portion of them are within the 4554 age range. You can take away a couple things from those facts alone:

There’s an opportunity to attract more female viewers

There’s an opportunity to attract a younger demographic

The way each content creator would tackle these opportunities will differ. But if your demographics skew heavily one way or another, try to create new content not only appeals to your base but is inviting to the minority audience as well.

Viewers vs. subscribers

On YouTube’s analytics page, the default demographics view shows you your ‘viewers’. Viewers meananyone at allwho's stumbled across your videosnot necessarily people who are subscribed to your channel. Checking the box toShow only subscriber viewscan give you a comparison of who's just viewing vs. who's actually subscribed.

As you can see in the chart above, even fewer of this channel's female viewers are subscribers (vs. just viewers). Interestingly, the age range of subscribers skews younger than the age range of overall viewers.

These observations not only confirm that there’s a strong opportunity to attract more female viewers, but also indicate that the 45- to 54-year-olds who make up the largest group of viewers may not be subscribing to this channel as much as other groups. This information can help inform future videos and calls to action.

Where's your audience?

The location of your viewers will depend a lot on the content you produce and the language it’s spoken in. The top three English-speaking audiences on YouTube are in United States, United Kingdom, and Canada, but viewers can come from all over the world. So how can you increase your reach aside from learning a new language?

Trends and captions! Every country has trends from entertainment to sportsthat its residents find interesting. If you’re looking to capture a bigger audience from a specific region or country, consider creating content that audiences in those places can relate to more closely.

Don’t stop there, though! When you extend your reach into a foreign country, you’re bound to hit a language barrier. Creating foreign-languagecaptionsboosts your video’s ranking in foreign search results, and helps you retain foreign viewers, since it allows them to understand your content better.

Once you've added captions in your primary language, YouTube gives you the option to translate them to additional languages, either automatically, or through a paid translation service.

If you need English captions, our partnercan helpjust sign in with your Fullscreen ID and password!

TVas we know it is becoming a thing of the pastbut that doesn’t mean we can’t learn from its successes. Thecontent that topYouTube creators produce is more like traditional television than you mightthink!Here are three established practices from TV that you can use to propel your YouTube content to greatness.

SCHEDULED PUBLISHING

Game of Thrones.Hannibal.Dancing with the Stars.

Aside from entertaining millions on a weekly basis, what do these shows have in common? Fans of these shows knowexactlywhen new episodes air. Without aconsistent schedule, fans wouldn’t know when to plop themselves on the sofa, and viewership would plummet.

Creating content for an online audience is just the same.If your fans know you’ll release a new video every Saturday at 6:00pm, viewership willbe leagues higher than if released randomly and off schedule.

Releasing on schedule is crucialand so is establishing a schedule with yourviewers. If it’s not clear to your viewers when new videos are coming out, then everyonemissed out on the benefits of scheduled uploads. So be sure to:

Include a schedule on your YouTube channelbanner

Announce the schedule at the end of your videos

Tease upcoming videos onsocial media

OFF-YOUTUBE MARKETING

YouTube is a great content delivery network, but it doesn’t always deliver the content that viewerswantto see. Posting your content on social media networks like Twitter and Facebook can make up for any missed views and potentially help find new subscribers.

In your social post, make sure to cover not only newly released videos butupcoming videostoo.Useyour downtime as an opportunity to hint at the next masterpiece and remind viewers about your release schedule.

Consider starting a website!Having an off-YouTube presence notonly gives users acentralized place to watch your videos, itcan also providea place to offer exclusive content, build up an email list and sell merch.

TEAMING UP

Think of your favorite TV shows. How many of them contain supportingactors whoconverted your curiosity into loyal viewership?Collaborationson YouTube can work in the same way. Teaming up with other creators exposes their audiences to your contentand oftenturns theminto lifelong fans!

Collabs don’t have to be in person! Many successful collaborations arevirtual. Here are a few ideas to get you started.

Shoutoutsare powerful. Many creators collab simply by mentioning another artist who may have helped out or contributed to the video.

Having trouble finding a collab partner? Fullscreen creatorscan use our Creator Directory to find other creators nearby who are looking to collab.

With every passing day, traditional media continues to disappear from our livesbut its lessons will live on forever. Never be afraid to recycle techniques that have worked in the past and mold them for the content of the future!

As a Fullscreen partner, all of your videos are monetized upon upload.

It's important to keep in mind though that due to the number of videos on YouTube's platform compared to the number of advertising agreements YouTube has in place, not all views will display ads. Online video monetization policies in certain countries can affect ads running as well.

YouTube also does not run ads on restricted content or videoswith misleading or sensitive metadata (such as wording in the title, description, or tags that brands would not want affiliated with their product).

Videos with 3rd party claims also may not run ads, depending on the monetization policy that's set along with the claim.

There’s a good chance you’re not uploading videos every daymost YouTubers upload about one video a week (which means if you upload twice a week, you already have an edge! :) But what also separates the successful creators from the rest is what they do when they’renotuploading. There’s a lot you can do in your downtime to grow and engage your audience.

COMMENT, COMMENT, COMMENT!

For many YouTubers, only 10\% of daily viewers are subscribers. So there’s a big opportunity to capture the 90\% who haven’t hit that subscribe button. Fans like engagementand replying to their comments is one of the easiest ways to engage.

YouTube’s Community section shows you to all the comments that fans have posted on your videos, and you can now reply to them directly from the page. The simple act of replying to your fans can make them switch from a viewer to a subscriber.

previous post

If your new videos receive many comments, you probablydon’twant toreply to all of them at once. Spread out your replies throughout the week to drive traffic back to your video once views have started to tail off.

CREATE PLAYLISTS

Playlists are one of YouTube’s most powerful, underused features: they not only organize your videos but can also really boost search visibility. So when you’re not promoting your latest video, take some time to sort through your videos and organize them into playlists. Your viewers will appreciate it too!

TWEET, TWEET!

It’s great to push your videos out to social media right when you publish thembut don’t stop there! A single tweet or status update will never reach your full audience, so space out your social media posts throughout the week to reach as many fans as you can.

Many top creators post three uniquely crafted updates over the course of the day. But be sure to to change the text of the updates to avoid repetition! Here’s an example.

Immediately after uploading a few video:

Later in the day:

The following day:

If fans are sharing your video, use that to your advantage! Don’t be afraid to retweet the posts that your fans are sharing. That adds another push to your contentandanother way to engage your fans.

PLAN AHEAD

It’s never too early to plan out new videos. If you leave videos to the last minute, you may end up feeling rushed and coulId miss your upload schedule. Even when you’re not actively planning a new video, be on the lookout for ideas to talk about, especially current trends that are happening throughout the world. Check out ourabout howhow to find and use trends to boost the success of your YouTube content!

Once you have a video in the works and are sure it’ll go live on time, start to get your audience excited about it! Post hints and teasers on yours social media accounts, and make sure to include the date and time that the video will go live.

Now go put that downtime to good use!

YouTube is no longer taking requests for channel verifications due to a new process it recently set in place. YouTube's system will now automatically review channels based on a variety of factors in order to determine eligibility for channel name verification. If your channel qualifies, you will receive a name verification checkmark in the future.We are aware that channels have been verified through network requestsin the past, but YouTube's policyhas since changed.

A support article from YouTube with more information can be found here.

Fullscreen does not partner additional channels for redirectional purposes. If you are interested in applying for a vanity URL (which is a type of redirect that is subject to YouTube's approval), please see the info below:

Partners interested in applying for a vanity URL will need to provide justification.

Examples:

Other social media handles identical or very similar to the vanity URL you are requesting.

Official company letterhead or other branded materials related to requested vanity URL.

Trademark document

Website domain

Other (provide as convincing a justification as possible).

Click on the Submit a Request link below and reply with two or more of the requested items above to demonstrate why you should be approved for a vanity URL. We will then forward to YouTube and reply when we hear back.

*As a note in advance, YouTube is known to be very selective in approving vanity URL's, but we'll submit your request.

Example request:

My current channel is http://youtube.com/mychannelname

I'd like the vanity URL of http://youtube.com/myvanitychannelname

Links where I use that name (the one I'd like as a vanity):

facebook.com/myvanitychannelname

twitter.com/myvanitychannelname

At the top of your Earnings page, youcanquickly view earnings from the last two months and estimated earnings for the current month.

Official Earnings:"Official Earnings" for the month means the amount YouTube has confirmed as your actual earnings near the end of the following month. And if your official earnings are over $50 for a given month, then payment will occur on the 30th of that following month. You official earnings is also referred to as your "outstanding balance" until the $50 threshold is reached.

Estimated Earnings:"Estimated/Est. Earnings" for the month means that YouTube has not yet confirmed your totaland may still change slightly as a result.

Under your earnings, you'll find your estimated earnings graph, showing you a visual representation of how much you're earning.

Anything in blue is part of the previous month, while anything in green is part of the current month. You can hover over each day to seethat day'sestimated earnings.

You can also view a daily breakdown of your earnings below the graph.

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At the top of the Earnings page, you can view your past month's statements, which will show you your monthly earnings in chart and statement format.

Fullscreen Forums in the Creator Platformbringcommunity together, fostercollaborations, andkeeps creatorup-to-date with YouTube and Fullscreen news.

From theForumspage, select a category that most closely fits with what you would like to discuss.

Either choose to start a new topic or reply to a thread that already exists.

Direct message any user that is in theForumsby clicking on their username. From here, you will a see their profile and a link for you to send a direct message.

WARNING: Fullscreen takes cyber-bullying, harassment, hate-speech, and all other behavior that violates the spirit of Fullscreen forums very seriously. Terms of service violations in forums will result in a ban from the forums.To report forum misuse, please e-mail [email protected]

If you find that someone else has stolen one of your videos and uploaded it to YouTube, you can now submit a claim to Fullscreen. We’ll deal with it directly and win you the stolen revenue you deserve.

How it works

To quickly claim your stolen content, just provide us the following information via our Content Protection app.

Link to your original video:What’s the URL for your 100\% original video?

Link to the stolen copy:What’s the URL of the stolen copy of your content?

Timecode:When (in terms of hours:minutes:seconds ) does your content appear in the stolen video? (If it’s the entire video, enter 00:00:00.)

Policy:What action do you want Fullscreen to take on the stolen content? (In most cases, you’ll want to monetize so you can grow your earnings.)

Monetize:Earn money from any views the stolen video gets.

Block:Keep the stolen video from being viewable on YouTube.

Strike:Report the stolen video (and the uploader) to YouTube.

How much you'll earn

There’s no easy answer. Your potential earnings from monetizing stolen content depend on various factorsviews, retention, and so on. Just know that once your stolen video is monetized, the revenue it earns will eventually appear in your monthly earnings statement. Cha-ching!

Which content you can claim

When you’re about to file a claim, please keep the following tips in mind:

The stolen contentmustbe 100\% your work! Even if you’re claiming a portion of a video, that portion must be 100\% your own original creation.

The contentmustbe visual. At this time, wecannotclaim videos that have stolen only your audio.

Youcanclaim gameplay video, butit must be undeniablyidenticalto your original video (i.e., must have your audio / lower third / graphic).

Donottry to claim videos that do not contain your work. Submitting multiple false claims may restrict your access to the Creator Platform.

FAQ

How long do claims take to process?

Depending on the amount of claims that are submitted, it can take up to 72 hours to receive an answer.

Will I be notified once the claim is placed or if it has been denied?

We hope to have a notification process in place soon.

When should my content protection claims start to appear on statements?

It's possible you may not see earnings begin to post for claim video for about 2 or 3 months.

Does this mean I will get Content ID on videos I submit to be claimed so that all future copies will be claimed automatically?

Not at this time.

As a Fullscreen partner, you have access to threeaudio libraries, full of royalty-free music and sound tracks that you can use in your videos!

Apps page

These apps can be accessed from the .

When using tracks from any of the libraries on your Fullscreen partnered videos, there's a slight chance that YouTube will claim the video on the copyright owner's behalf. If this happens, submit a request so we can take care of it for you.

*Important note: Tracks in these libraries are not to be used as cover songs.

The right to sell an audio file of a cover song via Loudr unfortunatelydoesnotmean the creator also has the right

to upload and monetize a video of that cover song on YouTube.

If you have an existing Loudr account, please follow the steps below to link it to your Fullscreen Creator Platform:

The process is as follows:

1) Log out of any logged-in Loudr account.

2) Visit http://www.loudr.fm/fullscreen and sign in with Fullscreen.

3) You'll be prompted for an email address. Enter the email address associated with your existing Loudr account (it's OK if it'sdifferent thanyour Fullscreen or YouTube email address).

As a final note, only videos you upload after linking your existing account will be at the discounted rate from Loudr.

Ponts/rank in Fullscreen groups reset on a rolling 7 day time period, so the only points viewable in a group would be those earned over the last 7 days.

Epidemic Sound is a royalty free music service that minimizes the risk of Content ID claims from music publishers when using tracks from its library. For more info about Epidemic Sound, click here.

No. Earnings from Influencer Plus campaigns are paid out separately from your regular ad-based revenue and do not count toward your $50 threshold.

You’re welcome to submit a Preroll Influencer Plusvideo as public if you like. However, you will not be paid for any public views, and it might be confusing for your audience (since the video itself will run as a preroll ad on your other videos), which is why we recommend uploading the video as unlisted.

Videos over 30 seconds will not be approved and you’ll have to edit the video down in order to be accepted into the campaign (YouTube's ad format requires prerolls to be under 30 seconds).

Preroll Influencer Plus offers can vary by campaign and by channel, based on the monetized views available on each channel. You will find your individual offer details within the invitation email we send you about each new Preroll campaign or on the campaign page.

We have to track your earnings differentlyfor a Preroll Influencer Plus campaign than we do with other types of campaigns.Unfortunately, the communication we have to arrange with YouTube means we cannot display your earnings in real time. That means you shouldn't see any earnings displayed in My Campaigns when you participate in a Preroll campaign (or you should ignore any earnings figures you do see).

When we coordinate with YouTube to deliver your messages as preroll ads, they track all the preroll views your channel delivers and we only see the results in a report they send us when the campaign ends. We then use this report to calculate what your channel is owed and we’ll email you an earnings report within a week of the campaign ending. We apologize for the inconvenience, and we hope to display these Preroll earnings more clearly in the future just like your regular Influencer Plusor YouTube ad revenue.

Production quality is important on all videos. With Influencer Plus in particular, a higher-quality video may attract a brand’s attention and cause them to reach out to you for other sponsorship opportunities.

The easiest ways to boost your video quality with minimal effort are in preparation, lighting and sound.

You’ll want to embed a photo or video using the picture-in-picture function in your editing software. The instructions will vary depending on what software you use; searching“picture in picture”in your Help menu should get you the information you need.

To help you out even further, we’ve made tutorials for 3 common editing suites that you might be using:

iMovie

http://www.youtube.com/watch?v=s2eVKtzcwHQ

Premiere

http://www.youtube.com/watch?v=y5I4lDV-Zik

Final Cut

http://www.youtube.com/watch?v=NlY7pjFXXYs

That's easy -- just promote your Influencer Plus video as you would promote any other video on your channel. Let your fans know you have a new video on Facebook or Twitter or wherever you usually interact. If you have a blog or Tumblr, you can mention it there. As a Fullscreen partner, using our Bulk Annotation app is a great way to tell your audience about an awesome new video you've published.

Good social media practices can help a lot in gaining additional views on a video. To help you out, here's an article from online creatorAustin Nulls (YT channel TheNiveNulls) with 10 Social Media Tips for YouTubers.

Finally, we want to emphasize one thing you CANNOT do, which is buy views. Regardless of the promotional service you're using (AdWords, Facebook Ads, something else), you cannot use any type of paid promotion on your Influencer Plusvideos.

The end date shown on a Preroll Influencer Plus campaign refers to the submission periodend date, not when the campaign itself ends. The campaign itself will begin about 5 days after the submission period ends and run for about 2 weeks. For info about earnings on Preroll Influencer Pluscampaigns, please click here.

For Preroll campaigns, after the submission period ends, our team takes all the videos and begins communicating with YouTube on the best practices for streaming the ads across the channels. There's an approval process, so this period will take a few days to about a week. You should expect to see your new ad live on your channel in 5-10 days.

There are a number of reasons to join anInfluencer Plus campaign. Here are the biggest ones:

1. Earn More Money

Influencer Plus connects brand safe creators with blue-chip brands who pay to integrate their messaging or product into your content. Many creators earn thousands of extra dollars on Influencer Plus each month.

2. Participating isQuick & Easy

Once you've clicked "I'm interested" on a campaign and you receive a message that you are accepted,all you need to do is add a simple,then just follow the instructions for the campaign and submit your content by the required deadline. Message the campaign manager through the iplus app if you have any questions.

3. Get Brands' Attention

Influencer Plusis a great way to get noticed by major brands. Every Influencer Plusvideo or post that’s created is shared with the client who funded the campaign. Standout talents are often contacted about bigger sponsorships, which may include custom videos, cross-promotion with a branded channel or casting in a YouTube series.

There are 4 easy steps to getting involved in Influencer Plus:

1. Sign in to iplus.co

Once logged in to iplus.co, you'll find all the campaigns for which you're eligible. Each campaign is unique. They differ in size of budget, who/what's being promoted, the type of campaign, what platform it’s on, and the rate for which you’ll be paid. *Note that the sponsors of the campaign set the requirements to join, and available campaigns will vary based on those requirements.

2. Opt in to Campaigns That Are Right For You

From the campaigns page, click to view the campaign details of each. Every campaign consists of varying instructions, requirements and restrictions. Be sure to read all the instructions and make sure you can follow the deadline before committing to the campaign. To opt in to a campaign, click “I’m interested”.

3. Participate in Campaigns

To avoid unnecessary edits down the road, be sure to read and follow all instructions, requirements and restrictions. If you have any questions at all, message the campaign manager. Lastly, it’s important that you always submit your content on time!

4. Earn money from Influencer Plus campaigns:

You'll be paid your Influencer Plus money along your regular Fullscreen earnings at the end of the following month of the listed end date for the campaign (if the campaign's end date is May 2, you would receive payment for that campaign on June 30, as an example).

We have a team that reviews every Influencer Plussubmission to make sure it follows the talking points and restrictions and does not put the client in a negative light. Our review team works normal West Coast business hours in the United States; submissions outside of those hours will take a little longer. You will receive a notice anywhere from a few hours to a couple of days after your submission whether or not your video was approved.

You cannot placeads on your video during the campaign flight (the time frame will be listed on the campaign or you can ask the campaign manager). Click here for steps on how to disable ads on your Influencer Plus video. You may monetize your Influencer Plus video after the Campaign End Date.

Preroll Influencer Plus is just a different way of delivering the promotional message we ask you to make. For these campaigns, you simplyrecord a 30-second stand-alone video following the campaign requirements and upload it as anunlisted videoto your channel. Once you submit that 30-second video to the campaign, we review it and, if approved, we'll run it as a preroll ad before multiple videos across your channel. You'll be paidfor the prerollviews your channel delivers.

IMPORTANT NOTE: With preroll Influencer Plus, the End Date we give youis the deadline for submitting your 30-second video. The video will play later across your channel, after we've given it to YouTube.Once you submita video to a prerollcampaign, youmustleave it up for the delivery period when we actually run it as a preroll ad. We will email you an end-of-campaign report when the video has finished running.

Payouts for preroll Influencer Plus campaigns occur at the end of the following month after the Influencer Plus prerolls stop running on your channel.

Many advertisers are quite specific about the audience that they want to reach. One request they often make is that the content reside on English-speaking channels. This means not only that the Influencer Plus video would have to be in English, but that the majority of your content should be in English as well.

This rule is in place to ensure advertisers that their message is reaching audiences who will be interested in their product. If you're unsure of your channel's eligibility for a specific Influencer Plus campaign, feel free to submit a request.