Smucker’s basic beliefs are an expression of its values and principles which guide the company’s strategic behavior and direction. These beliefs are tied to the company’s founder, Jerome Monroe Smucker, who sold a quality product at a fair price, and followed solid policies. Therefore, the company prospered. In this decade, Smucker’s continues to grow by adhering to the basic beliefs of quality, people, ethics, growth, and independence. These time honored principles have provided a strong foundation throughout its history, and serve as the guideposts for all future strategies, plans and achievements.
Engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives. Our Vision is our long-term direction that guides business priorities and aligns our organization. We believe that a Company of #1 and leading brands with emerging, on-trend brands will drive balanced, long-term growth, primarily in North America.
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34% of employees say that the main reason they stay at J.M. Smucker Company is because of the J.M. Smucker Company company mission. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.