Leaf Group Mission, Vision & Values
Leaf Group Mission Statement
Our mission is to build platforms across our media and marketplace properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories, while also helping advertisers find innovative ways to engage with their customers.
Leaf Group Vision Statement
At Leaf Group, we know that our people must always be our greatest strength. In our mission to create passion-led lifestyle brands that are accessible for all, we work internally to make accessibility - regardless of background - a priority. We are committed to building and maintaining a strong and diverse team as we create loved and trusted brands that positively impact all communities we serve.<br>Our goal is to have a company that reflects the world our brands thrive in.<br>We know that we must work diligently, continuously and consistently to increase diversity, which makes for better, stronger companies. Our Leaf Group people are capable and powerful and the multiplicity of our backgrounds and perspectives is key to making us better at what we do.
Leaf Group Values
- Accountability
- Commitment
- Consistency
- Efficiency
- Passion
- Quality
- Respect
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Leaf Group Employee Alignment
Leaf Group's mission, vision & values motivate 100% of Leaf Group employees. Besides getting paid, the “company mission” is the most important thing about their work for 33% of employees at Leaf Group. When asked to whom they feel the most loyal at work, 33% of employees said Leaf Group's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.