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Liftoff Company Culture
Liftoff Culture
This score is derived from employee ratings & reviews4.0/5
Liftoff's Overall Culture is rated B
Top Rated Culture Dimensions
CEO Rating
A+Diversity
A+Gender
A+Environment
AExecutive Team
A-Liftoff CEO
Top 5%Top 5% of Similar Size Companies on Comparably
Mark Ellis
84 /100
See More
Diversity at Liftoff
Top 5%Top 5% of Similar Size Companies on Comparably
A+
Diverse employees at Liftoff have rated Team, Retention, and CEO Rating as the highest categories they have scored
Women at Liftoff
Top 5%Top 5% of Similar Size Companies on Comparably
A+
Women at Liftoff have rated Happiness, CEO Rating, and Leadership as the highest categories they have scored
Liftoff eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Top 30%Top 30% of Similar Size Companies on Comparably
Recommend to a Friend?
38
Liftoff employees are 38% more likely to recommend Liftoff as a great place to work
| 66% | Promoters |
|---|---|
| 6% | Passives |
| 28% | Detractors |
Working at Liftoff
Working at Liftoff is rated average by 22 employees, across various culture dimensions. Liftoff employees are most satisfied about CEO Rating, Environment, and Executive Team categories, putting Liftoff’s culture in the Top 30% compared to similar sized companies on Comparably and in the Top 30% compared to other companies in San Francisco. See below in detail how working at Liftoff was rated by employees.
Overall Company Culture at Liftoff
B
Overall Company Culture at Liftoff is rated B
Last updated months ago
Top
30%
Liftoff ranks in the Top 30% of other companies on Comparably with 1-10 Employees for Overall Company Culture Score
Liftoff Employee Reviews
Out of 13 Liftoff employee reviews, 100% were positive.
| Positive Reviews | 100% |
|---|---|
| Constructive Feedback | 0% |
Positive Reviews From Liftoff Employees
- What are some of the best things about your team?Dedicated professionals in sales, growth balanced out by lack of quality colleagues in monetize product.
- What do you like best about the leadership team?They care a lot about employee well being. You can't beat all the amazing perks and fun events that we do. Extremely glad I joined the team here.
- What is the best part about your compensation package?Good compensation plan in place. Much better than many start-ups in the area.
Liftoff Company Information
Liftoff Company Overview
Liftoff is a mobile app marketing and retargeting platform which uses post-install data to run true CPA-optimized campaigns.
Liftoff Mission, Vision & Values
Liftoff Mission Statement
Connect people with the mobile products and services they love to use.
Liftoff Vision Statement
Capitalizing on advances in machine learning technology to give marketers a more effective advertising solution.
Liftoff Values
- TRANSPARENT
- DATA-DRIVEN
- SUPPORTIVE
- PROACTIVE
- HUMBLE
- COURAGE TO CHANGE
| Headquarter | Palo Alto, CA United States of America |
|---|---|
| Website | www.liftoff.io |
| Founding Date | 2012 |
| Tel | +1 650-319-7151 |
| Company Status | Private |
Liftoff Competitors
Liftoff competitors include BidMind and RadiumOne. Liftoff ranks 1st in Overall Culture Score on Comparably vs its competitors. See below how Liftoff compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
Culture Video
Liftoff Employees
22 employees at Liftoff have reviewed Liftoff across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 22 Liftoff employees give their leadership a grade of A-, or Top 15% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Liftoff are generally satisfied with their total compensation at Liftoff, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Liftoff are pleased with their team. 22 Participants grade the quality of their coworkers a B-. The majority believe the meetings at Liftoff are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Liftoff believe the environment at Liftoff is positive. Most Participants believe the pace of work at Liftoff is comfortably fast. About 80% of the employees at Liftoff work 8 hours or less, while 10% of them have an extremely long day - longer than twelve hours.
Overall, the employees at Liftoff are happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
Joining Liftoff - Employee Onboarding
The prevailing opinion from Comparably users in San Francisco about their company is that it was very prepared on their first day. San Francisco employees concluded that their overall onboarding experience was positive. 78% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Liftoff KPIs and OKRs
At this moment no Liftoff employees have provided insight into whether or not they clearly understand Liftoff's KPIs and OKRs.
Are your company's goals clear, and are you invested in them?
Are the KPIs/OKRs for your department clear?
Liftoff CEO & Leadership
Liftoff CEO - Mark Ellis
84 /100
Mark’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably, and in the Top 5% compared to the CEOs of all other companies in San Francisco. Liftoff’s CEO is highly regarded especially by Female employees, Male employees, and Caucasian employees. However, employees with 6 to 10 Years experience have a less favorable view of the CEO and believe there is room for improvement. Under Ellis’s leadership, Liftoff employee respondents are most happy about their Environment and the company’s Executive Team. Meetings and Compensation are two areas, according to respondents, where Liftoff could stand to see real improvement.
Liftoff Leadership
The Liftoff Executive Team is rated an “A-” and led by CEO Mark Ellis, Vice President of Global Success Gary Warnes, and Vice President of Finance Pat Clayton
Mark Ellis CEO / President
Mark Ellis serves as the CEO / President of Liftoff.
Gary Warnes Vice President of Global Success
Gary Warnes serves as the Vice President of Global Success of Liftoff Mobile, Inc. Gary started at Liftoff Mobile, Inc... read more
Pat Clayton Vice President of Finance
Pat Clayton serves as the Vice President of Finance of Liftoff Mobile, Inc. Pat started at Liftoff Mobile, Inc in... read more
Dennis Mink VP Marketing
Dennis Mink serves as the VP Marketing of Liftoff Mobile, Inc. Dennis started at Liftoff Mobile, Inc in October of 2014.... read more
Harry Robertson Co-founder and CTO
Harry Robertson serves as the Co-founder and CTO of Liftoff Mobile, Inc. Harry started at Liftoff Mobile, Inc in August... read more
Phil Crosby Co-founder, Chief Product Officer
Phil Crosby serves as the Co-founder, Chief Product Officer of Liftoff Mobile, Inc. Phil started at Liftoff Mobile, Inc... read more
Doug Regner Vice President of Sales
Doug Regner serves as the Vice President of Sales of Liftoff Mobile, Inc. Doug started at Liftoff Mobile, Inc in October... read more
Marlene Arroyo Vice President of HR and Talent
Marlene Arroyo serves as the Vice President of HR and Talent of Liftoff Mobile, Inc. Marlene started at Liftoff Mobile,... read more
Marlene A Vice President of Global HR and Talent
Marlene A serves as the Vice President of Global HR and Talent of Liftoff.
Diversity & Inclusion at Liftoff
Diverse employees at Liftoff score the company 84/100 across various culture categories, placing Liftoff in the Top 5% of companies on Comparably with 1-10 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Liftoff across various culture dimensions.
Ranked Culture the Highest
Ranked Culture the Lowest
Liftoff PTO
Liftoff PTO policy is a critical component of the benefits package offered to employees.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
Liftoff Careers
Liftoff Jobs
No Recent Jobs found for Liftoff on Comparably
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H1B Visa
In 2019, Liftoff applied for 2 H1B visas. Of the work permits applied for, 100% were approved.
Work Permit Application Outcome
2
Total Applied
H1B Applications Outcome
- 100% Granted (2 out of 2)
- 0% Denied ( out of 2)
- 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 2)
- 0% Certified-Withdrawn Application was approved but later withdrawn by employer ( out of 2)
This data was calculated using publicly sourced data from OFLC Performance Data
Let Liftoff Know You Want To Work There
Overview of Candidates Interested in Liftoff on Comparably
Candidates By Department
Sales | 50% | |
|---|---|---|
Engineering | 25% | |
Customer Support | 25% |
Candidates By Location
San Francisco | 25% | |
|---|---|---|
Hayward | 25% | |
Gainesville | 25% | |
Williamstown | 25% |
Frequently Asked Questions regarding Liftoff
Who is the CEO of Liftoff?
Liftoff CEO is Mark Ellis, their score by employees is 84
What is Liftoff eNPS?
The eNPS for Liftoff is 38
Who are Liftoff competitors?
Liftoff main competitors are BidMind, RadiumOne
Who is Liftoff leadership?
Gary Warnes, Pat Clayton & Dennis Mink are part of Liftoff leadership, Mark Ellis is the CEO
Does Liftoff allow employees to work from home?
50% of the employees of Liftoff report that they work flexible - employees choose
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