
Kantar Millward Brown’s brand purpose is to create meaningful impact for our clients, our business, our teams, the industry, and the global community. We have top talent working in more than 85 offices in 55 countries around the world, all with the same goals and values. We’re Authentic, Bold, Connected, Creative, Optimistic and Supportive.
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.