Qualified is the #1 Pipeline Cloud for revenue teams that use Salesforce, on a mission to disrupt how B2B companies generate pipeline. Headquartered in San Francisco, Qualified was founded in 2018 by serial entrepreneurs Kraig Swensrud (former CMO of Salesforce.com) and Sean Whiteley, a duo with a proven track record in enterprise software. Their first company, search marketing firm Kieden, was acquired by Salesforce in 2006, Their second company, online survey and customer experience platform GetFeedback, was acquired by Campaign Monitor in 2014, and later acquired by SurveyMonkey in 2019. Qualified is an early-stage, fast-paced, fast-growing startup in the SOMA area of San Francisco. The company has raised $163M in venture funding, and is backed by Norwest Venture Partners, Redpoint Ventures, Tiger Global, Sapphire, and Salesforce Ventures. read more

EMPLOYEE PARTICIPANTS: 42

TOTAL RATINGS: 597

CEO: Kraig Swensrud

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Qualified.com Mission, Vision & Values

Qualified.com Mission Statement

The corporate website is the single most important marketing asset for every B2B company in the world. Every campaign, every advertisement, every email drop, every social media post drives potential buyers to the company website. So when qualified prospects arrive, why is no one there to greet them? And if they’re interested in buying, why can’t they have a conversation with sales? Our mission is to transform every corporate website into an online meeting, connecting qualified buyers and sales teams in real time to provide a seamless, frictionless buying experience.