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Rocky Brands Claimed Company
To delight consumers by delivering the best, innovative, comfortable footwear and apparel. read more
Rocky Brands Company Culture
Rocky Brands Culture
This score is derived from employee ratings & reviews2.9/5
Rocky Brands' Overall Culture is rated C-
Top Rated Culture Dimensions
Perks & Benefits
A+CEO Rating
A-Compensation
BeNPS
BHappiness
C+Rocky Brands CEO
Top 15%Top 15% of Similar Size Companies on Comparably
Jason Brooks
76 /100
See More
Diversity at Rocky Brands
N/A
Share Your Opinion
Anonymously Rate Your Experience & Make Work BetterWomen at Rocky Brands
N/A
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Anonymously Rate Your Experience & Make Work BetterRocky Brands eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Top 35%Top 35% of Similar Size Companies on Comparably
Recommend to a Friend?
13
Rocky Brands employees are 13% more likely to recommend Rocky Brands as a great place to work
| 42% | Promoters |
|---|---|
| 29% | Passives |
| 29% | Detractors |
Working at Rocky Brands
Working at Rocky Brands is rated below average by 7 employees, across various culture dimensions. Rocky Brands employees rate Perks And Benefits highest among all categories, and think that Team and Retention have the most room for improvement, putting Rocky Brands’s culture in the Bottom 30% compared to similar sized companies on Comparably and in the Top 5% compared to other companies in Parkersburg, WV. See below in detail how working at Rocky Brands was rated by employees.
Overall Company Culture at Rocky Brands
C-
Overall Company Culture at Rocky Brands is rated C-
Last updated months ago
Bottom
30%
Rocky Brands ranks in the Bottom 30% of other companies on Comparably with 1,001-5,000 Employees for Overall Company Culture Score
Share Your Opinion
Anonymously Rate Your Experience & Make Work BetterRocky Brands Employee Reviews
Share Your Opinion
Anonymously Rate Your Experience & Make Work Better| Positive Reviews | 0% |
|---|---|
| Constructive Feedback | 100% |
Rocky Brands Company Information
Rocky Brands Mission, Vision & Values
Rocky Brands Mission & Values
To delight consumers by delivering the best, innovative, comfortable footwear and apparel.
| Headquarter | 39 East Canal Street Nelsonville, OH United States of America |
|---|---|
| Website | rockybrands.com |
| Founding Date | 1932 |
| Tel | 7407535512 |
| Company Status | Public |
| Stock | RCKY |
Rocky Brands Competitors
Rocky Brands competitors include Geox, L.L. Bean, and Implus. Rocky Brands ranks 3rd in Overall Culture Score on Comparably vs its competitors. See below how Rocky Brands compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
Rocky Brands Employees
7 employees at Rocky Brands have reviewed Rocky Brands across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 7 Rocky Brands employees give their leadership a grade of C-, or Bottom 35% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Rocky Brands are generally satisfied with their total compensation at Rocky Brands, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Rocky Brands are mostly dissatisfied with their team. 7 Participants grade the quality of their coworkers a D-. Less than half believe the meetings at Rocky Brands are effective, and less half look forward to interacting with their coworkers.
The majority of employees at Rocky Brands believe the environment at Rocky Brands is positive. Most Participants believe the pace of work at Rocky Brands is bureaucratic. About 20% of the employees at Rocky Brands work 8 hours or less.
Overall, the employees at Rocky Brands are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
Joining Rocky Brands - Employee Onboarding
The prevailing opinion from Comparably users in Parkersburg, WV about their company is that it was somewhat prepared on their first day. Parkersburg, WV employees concluded that their overall onboarding experience was positive. 86% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Rocky Brands KPIs and OKRs
Employees’ understanding of Rocky Brands' KPIs and OKRs is essential for its success. Out of 3 Rocky Brands employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 2 have said yes.
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Rocky Brands CEO & Leadership
Rocky Brands CEO - Jason Brooks
76 /100
Jason’s approval rate is in the Top 15% of all CEOs of similar-sized companies on Comparably, and in the Top 5% compared to the CEOs of all other companies in Parkersburg, WV. Compared to Rocky Brands’s competitors, Jason Brooks ranks right above Implus CEO Seth Richards. Under Brooks’s leadership, Rocky Brands employee respondents are most happy about their Perks And Benefits and the company’s Compensation. Team and Retention are two areas, according to respondents, where Rocky Brands could stand to see real improvement.
Rocky Brands Leadership
The Rocky Brands Executive Team is rated a “C-” and led by CEO Jason Brooks, President of Digital Resources and Brand General Manager of Georgia Boot Richard Simms, and Chief Financial Officer Thomas Robertson CPA
Jason Brooks CEO / President
Mr. Jason Brooks has been Chief Executive Officer and President of Rocky Brands, Inc. since May 19, 2017. Mr. Brooks... read more
Richard Simms President of Digital Resources and Brand General Manager of Georgia Boot
Mr. Richard Simms has been Brand General Manager of Georgia Boot and President of Digital Resources at Rocky Brands,... read more
Thomas Robertson CPA Chief Financial Officer
Mr. Thomas D. Robertson, also known as Tom, CPA, has been the Chief Financial Officer at Rocky Brands, Inc. since March... read more
Curtis A. Loveland Esq. Secretary and Director
Mr. Curtis A. Loveland, Esq., has been a Secretary of Rocky Brands, Inc. (formerly, Rocky Shoes & Boots Inc.) since... read more
Jeff Stern Senior VP & Brand GM
Mr. Jeff Stern serves as Senior Vice President and Brand General Manager of Brands at Rocky Brands, Inc. and served as... read more
Jim McDonald CFO
Jim McDonald serves as the CFO of Rocky Brands.
Joshua Thomas VP of Information Technology
Joshua Thomas serves as the VP of Information Technology of Rocky Brands, Inc.. Joshua started at Rocky Brands, Inc. in... read more
David Dixon Sr. VP, Manufacturing and Distribution Operations
David Dixon serves as the Sr. VP, Manufacturing and Distribution Operations of Rocky Brands.
Rocky Brands Salaries
How much does Rocky Brands pay?
How much do people at Rocky Brands get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Rocky Brands is $117,170, or $56 per hour, while the estimated median salary is $117,275, or $56 per hour.
At Rocky Brands, the highest paid job is a Director of Sales at $211,363 annually and the lowest is a CS Rep at $46,532 annually. Average Rocky Brands salaries by department include: Engineering at $132,320, Marketing at $104,837, Operations at $93,731, and Legal at $156,401. Half of Rocky Brands salaries are above $117,275.
6 employees at Rocky Brands rank their Compensation in the Top 35% of similar sized companies in the US (based on 20 ratings) while 5 employees at Rocky Brands rank their Perks And Benefits in the Top 5% of similar sized companies in the US (based on 7 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $68k | $68k | 1st Percentile |
17th Percentile $89k | $89k | 17th Percentile |
33rd Percentile $117k | $117k | 33rd Percentile |
50th Percentile $173k | $173k | 50th Percentile |
67th Percentile $226k | $226k | 67th Percentile |
83rd Percentile $247k | $247k | 83rd Percentile |
100th Percentile $290k | $290k | 100th Percentile |
$117,170*
Average Compensation
$117,275*
Median Compensation
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Rocky Brands Salaries by Department
Diversity & Inclusion at Rocky Brands
The Diversity score provides insights into how diverse employees feel and rate their work experience at Rocky Brands across various culture dimensions.
Ranked Culture the Highest
Ranked Culture the Lowest
Rocky Brands Perks & Benefits
Health & Wellness
- Dental Insurance
Paid Time Off
- PTO / Vacation Policy
Rocky Brands PTO
Rocky Brands' PTO and Vacation policy typically gives unlimited days off a year. Paid Time Off is Rocky Brands' most important benefit besides Healthcare when ranked by employees, with 100% of employees saying it is the most important benefit. Rocky Brands' benefits and PTO Package averages to represent a less than $500 cash value per month.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
Rocky Brands Careers
Rocky Brands Jobs
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Frequently Asked Questions regarding Rocky Brands
What is Rocky Brands address?
Rocky Brands location is at 39 East Canal Street
Who is the CEO of Rocky Brands?
Rocky Brands CEO is Jason Brooks, their score by employees is 76
What is Rocky Brands eNPS?
The eNPS for Rocky Brands is 13
What is Rocky Brands revenue?
Rocky Brands revenue is $253M
What is the salary for Admin Assistant in Rocky Brands?
Admin Assistant average salary in the US is 47k
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