Bruce Buchanan Rokt CEO Rating

Rokt CEO Bruce Buchanan Bio

Bruce Buchanan is the co-founder, CEO and Chairperson of Rokt.

Prior to Rokt, Bruce held the role of Group CEO, Jetstar. Jetstar is the leading low fares airline in Asia with international and domestic operations in 16 countries across Asia-Pacific. During his time at Jetstar, Bruce was responsible for growing the team to more than 7000+, with revenue in excess of $3 billion. Bruce was instrumental in Jetstar’s Australian and global success, writing the original business case through to designing the world’s first long-haul low cost model, Jetstar international. He was also the chief architect of Jetstar’s APAC pan-Asian strategy, building a successful business across Australia, New Zealand, China, Singapore, Vietnam and Japan.

The seed idea for Rokt grew from Bruce’s time working as CEO for Jetstar. Bruce identified that taking a consumer on a purchase journey with a personally relevant checkout experience presented a significant opportunity being underserved by the technology community, and so he set about building the solution. Prior to joining Jetstar, Bruce worked for The Boston Consulting Group for five years where he was regarded as one of the global leaders in their consumer practice area.

Rokt CEO Bruce Buchanan At a Glance

The CEO score provides an understanding of how employees feel about the CEO’s leadership style and effectiveness at Rokt.

Based on 24 ratings, Bruce Buchanan ranks right above Klaviyo's CEO, Andrew Bialecki.

Rokt's CEO is highly regarded by employees with Over 10 Years experience, the Operations department, and the Marketing department. However, Asian or Pacific Islander employees, the HR department, and employees with 3 to 6 Years experience have a less favorable view of the CEO and believe there is room for improvement. Overall, the CEO score has remained stable over the last 90 days.