Clear communication of goals, expectations, and progress on both projects and overall performance.
Proctor and Gamble and Private Label are going to push SC Johnson out of the market before long. Customers don't want to pay "premium prices" for tiny scented candles or oils or chemicals.
Pay levels lag behind comparable companies in comparable roles requiring masters-and-above education. Most benefits are middling at best. Lack of stock options (private compan) is not offset by the measly bonus offering. "Racine is cheap to live in" is not a credible defense.
Free sunscreen doesn't make employees excited. Clear communication on the direction of the company would work better. Maybe the illustrious Fisk could come from up on high and mingle with us peasants once in a while, instead of opening another pretentious exhibit in Chicago