Icelanders generally have a can-do attitude, and entrepreneurship and creativity are highly regarded.
Numerous successful start-ups have emerged since the financial crisis in 2008 and continue to emerge as Icelanders learn to appreciate their importance in the economy.
Besides getting paid, the “company mission” is the most important thing about their work for 100% of employees at SA Framtak. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.